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Meta Expands AI Features To Enhance Facebook Search And Discovery

Transforming The Way People Search

Meta is expanding the role of artificial intelligence across Facebook with the introduction of AI Mode, a feature designed to change how users search for information on the platform.

Powered by Meta AI, the tool draws on content from public posts, groups and Reels to provide direct responses to queries written in natural language. Instead of browsing through lists of search results, users receive summarized answers based on ongoing discussions and publicly available content.

New AI Features And Emerging Questions

Introduction of AI Mode follows Meta’s recent launch of Forum, a Reddit-style platform featuring an AI-powered Ask tab. The feature enables users to obtain answers generated from conversations taking place within Facebook groups.

Greater reliance on user-generated content, however, has also prompted questions about the accuracy and reliability of AI-generated responses. Similar concerns have emerged around other AI-powered search tools, including Google’s AI Mode, where the quality and timeliness of synthesized information have come under scrutiny.

Expanding Creative Tools

Artificial intelligence is also playing a larger role in Facebook’s content creation features. New editing tools allow users to apply visual effects such as collage cutouts and video transitions. AI-powered photo presets offer additional customization options, enabling changes to clothing, hairstyles and accessories. Sports fans, for example, can use the “AI Edit” feature within Stories to add their favorite team’s jersey to photos with a single tap.

Strengthening User Engagement

Recent updates form part of Meta’s broader efforts to increase engagement across its platforms. Animated profile pictures were introduced earlier this year, while new AI tools for Facebook Marketplace now automate certain interactions between buyers and sellers. Support for creators has also expanded through the launch of an AI assistant that provides personalized recommendations and insights into audience sentiment. The tool is intended to help creators optimize posting strategies and improve engagement.

Broadening The Ecosystem

Artificial intelligence has become a central element of Meta’s wider platform strategy. Subscription offerings spanning Facebook, Instagram and WhatsApp, beginning at $3.99 per month, represent another step toward building a more integrated ecosystem while creating additional sources of revenue.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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