Breaking news

Meta Deploys AI To Detect Underage Users On Facebook And Instagram

Meta is deploying AI tools to identify underage users across Facebook and Instagram. Advanced visual analysis is used to examine photos and videos for indicators such as physical proportions and movement patterns, allowing systems to estimate age without relying on facial recognition.

Innovative AI Measures For Age Verification

According to the company, detection relies on general visual signals rather than individual biometric identification. Visual analysis is combined with text-based signals and patterns of user interaction to improve the identification of accounts that may belong to underage users. Integration of multiple data points is intended to strengthen enforcement of age-related policies while avoiding direct biometric tracking.

Expanding The AI Deployment

Initial rollout began in selected regions, with plans for broader global expansion. Current capabilities focus on static and recorded content, while future updates are expected to extend analysis to live and interactive features, including Instagram Live and Facebook Groups. Expansion into additional formats aims to increase coverage of user activity across platforms.

Enforcement And User Accountability

Accounts identified as potentially underage may be temporarily deactivated. Affected users are required to complete an age verification process to restore access. This system is designed to apply platform rules more consistently while maintaining user accountability.

Context Amid Legal Challenges

Growing legal scrutiny has increased pressure on large technology companies to strengthen child safety measures. A jury in New Mexico ordered Meta to pay $375 million in a civil case related to child protection concerns and alleged misrepresentation. The case forms part of broader regulatory attention to how platforms manage user safety and content oversight.

Enhanced Controls With Teen Accounts

Meta is also expanding stricter default settings for younger users through its “Teen Accounts” feature on Instagram. Safeguards include limitations on direct messaging, proactive filtering of potentially harmful content, and default privacy settings. Rollout currently covers 27 countries across the EU and Brazil, with similar measures planned for Facebook in the U.S., the U.K. and the EU.

TikTok Launches In-App Travel Booking Platform In The US

Introducing TikTok GO

TikTok has unveiled TikTok GO, a groundbreaking travel booking platform available exclusively in the U.S. for users aged 18 and older. This strategic innovation allows users to discover hotels, attractions, and experiences directly through the app, seamlessly integrating travel discovery with transaction capabilities.

Innovation In Travel Discovery

TikTok GO combines video content, search functions and location-based pages to surface travel recommendations inside the platform. Users can review listings, check availability and complete bookings without leaving the app. Building on the expansion of TikTok Shop, the launch reflects TikTok’s wider strategy of integrating commerce into its content ecosystem.

Strategic Partnerships And Revenue Opportunities

Partnerships with travel companies, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com, power the new platform. Creators participating in the programme can earn commissions by linking content directly to travel bookings and promotional campaigns. Additional monetisation opportunities created through the platform further expand TikTok’s commercial ecosystem.

Competitive Dynamics In The Digital Space

TikTok GO broadens the company’s presence beyond social media and entertainment into travel discovery and booking services. Direct competition with platforms such as Google is expected to intensify, particularly in search and location-based travel recommendations. Relationships with travel companies that also compete in booking and discovery markets add another layer to TikTok’s broader expansion strategy.

Evolving The Digital Travel Experience

Adam Presser, CEO of TikTok USDS Joint Venture, encapsulated the new initiative by stating, “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities.” This move builds on TikTok’s previous in-app booking experiments, including its 2022 collaboration with Ticketmaster for event ticket sales, further underlining the company’s commitment to integrating commerce within its digital ecosystem.

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