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Mercury Valuation Climbs To $5.2 Billion After New Funding

Financing Growth Amid Market Resilience

Mercury has raised $200 million in new funding at a valuation of $5.2 billion, according to CNBC. The round, led by venture capital firm TCV, represents a 49% increase from Mercury’s previous valuation recorded 14 months earlier. Investors backing the company include Sequoia Capital, Andreessen Horowitz and Coatue.

Harnessing AI To Power Entrepreneurial Innovation

Mercury provides banking and financial management services focused primarily on startups and technology companies. The company said it now serves more than 300,000 customers, including a large share of early-stage startups in the United States. Mercury has remained profitable for the past four years and currently generates approximately $650 million in annualised revenue.

Immad Akhund, CEO of Mercury, said growing adoption of artificial intelligence tools among startups has contributed significantly to the company’s recent expansion. According to Akhund, AI is accelerating the way entrepreneurs build products, automate workflows, and manage digital operations.

Building Mercury Bank: A Strategic Evolution

Mercury recently received conditional approval from the Office of the Comptroller of the Currency to establish a federally regulated bank. The move is expected to allow the company to retain a larger share of revenue while expanding services such as lending and instant payments through the Zelle network.

Mercury currently works with partner banks, including Column and Choice Financial. Akhund said direct regulation has become increasingly important as the company scales its operations and financial infrastructure.

Charting A Future Of Independent Strength And Innovation

Mercury’s transition toward becoming a regulated bank reflects broader changes across the fintech sector following disruptions involving intermediaries such as Synapse. The company is also continuing to expand AI-driven features, including conversational finance tools and workflow automation systems designed to simplify financial management for startups and businesses. Mercury’s latest funding round highlights continued investor interest in profitable fintech companies with strong AI integration and scalable infrastructure.

Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

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