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MENA M&A Boom: Record Deal Value And Cross-Border Surge In 2024

by THEFUTURE.TEAM

February 27, 2025

The MENA region is riding a wave of renewed merger and acquisition activity, with deal volumes and values reaching record highs in 2024. According to the latest EY MENA M&A Insights report, the region executed 701 deals—up 3% from 2023—totaling an impressive $92.3 billion, marking a 7% increase year-over-year. In particular, the GCC region led the charge with 580 deals worth $90 billion, underscoring its dominance in the market.

Cross-Border Deals Drive The Momentum

Strategic policy shifts, capital market reforms, and a robust drive to attract foreign investments have fueled a surge in cross-border deals, which now account for 52% of total deal volume and a staggering 74% of the overall value. EY’s Brad Watson highlighted that companies are not only looking to grow but also diversify their operations, tapping into larger, emerging markets through these transnational transactions.

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Key sectors powering this momentum include insurance, asset management, real estate and hospitality, power and utilities, and technology. Watson emphasized that this cross-border dynamism is enabling MENA companies to forge stronger relationships with partners in Asia and Europe, thereby expanding their market reach.

Landmark Deals Signal Strong Investor Confidence

The UAE, in particular, reported the region’s largest M&A deal of 2024—a monumental $12.4 billion acquisition of Truist Insurance by a consortium including Clayton Dubilier & Rice, Stone Point Capital, and Mubadala Investment. This deal is a clear signal of robust investor confidence, further bolstered by Saudi Aramco’s $8.9 billion stake acquisition in Rabigh Refining and Petrochemical Company, and a $8.3 billion deal for a 60% stake in Zhuhai Wanda Commercial Management Group by PAG, Mubadala, and ADIA.

Preferred Destinations And Sectoral Trends

The UAE continues to be a magnet for inbound transactions, capturing 96 deals worth $7.6 billion—67% of the total deal value—thanks to its favorable business environment and strategic focus on technology sectors like AI, cybersecurity, and digital transformation. The landmark $1.5 billion acquisition of Abu Dhabi’s Group 42 by Microsoft underscores the deepening ties between the UAE and the United States.

Saudi Arabia also remains a hotspot, with significant combined deal volumes alongside the UAE. In 2024, the U.S. emerged as the top target for MENA investors, attracting 41 deals valued at $19.9 billion, while Morocco, Qatar, Bahrain, Egypt, and Kuwait also featured prominently among both target and bidding countries.

A New Era For MENA Business

In 2024, M&A activity in the MENA region has not only rebounded but also accelerated, driven by a blend of strategic reforms and an increasingly interconnected global market. As regional players leverage cross-border opportunities to expand and diversify, the MENA landscape is set to become an even more dynamic arena for growth and investment.

This resurgence in M&A activity is a clear testament to the region’s evolving economic landscape, where ambition meets opportunity on a scale that is reshaping business as usual.

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OnlyFans Sale Talks Highlight Tension Between Market Potential And Brand Perception

by THEFUTURE.TEAM

June 3, 2025

London-based OnlyFans is reportedly in advanced discussions for a sale that could fetch as much as $8 billion, according to sources familiar with the matter. The platform, long renowned for its popularity among adult content creators, is also increasingly home to a variety of musicians and comedians. It faces a unique challenge: persuading potential buyers to look beyond its adult image and envision it as a multifaceted digital platform.

Sales Talks And Valuation Challenges

Reports indicate that since March, OnlyFans has been in negotiations with US-based investor Forest Road Company. However, the process is complicated by the company’s entrenched brand identity. As one source noted, the effort to market OnlyFans as a diversified platform — akin to a reinvention rather than an adult content hub — has met with skepticism. This branding issue has influenced its valuation, which currently hovers between $1.46 billion and $2.42 billion, based largely on an EBITDA multiple ranging between three and five times earnings.

Robust Revenue Growth And Market Positioning

OnlyFans has experienced significant revenue growth, reporting $6.6 billion in revenues and $485 million in profits for the year ending November 2023. The platform now supports 4 million content creators and reaches an audience of 300 million subscribers, charging a 20% commission on the transactions facilitated. Despite these impressive financial metrics, the inherent challenges associated with its content focus continue to affect perceptions amongst banks and institutional investors.

Strategic Alternatives And Future Prospects

Facing difficulties in securing traditional investment, Fenix International Ltd, the owner of OnlyFans, is not limiting its options to a sale. Sources confirm that discussions are ongoing with various potential suitors and that an initial public offering (IPO) remains a strategic alternative. This multi-pronged approach underscores the company’s commitment to maximizing its market value while reassessing its strategic positioning in a dynamic digital era.

Conclusion

The unfolding negotiations for OnlyFans encapsulate a broader industry trend where market fundamentals and brand narratives intermingle. As the company continues to explore both a sale and a public offering, its ability to redefine its identity could prove crucial in unlocking new value. The coming weeks are expected to shed more light on whether OnlyFans can navigate this transition successfully in a competitive marketplace.