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MENA IT Spending Set To Reach $230.7 Billion By 2025, Driven By AI, Cloud, And Data Center Investments

The Middle East and North Africa (MENA) region is poised for substantial growth in IT spending, with projections indicating a rise to $230.7 billion in 2025, a 7.4 percent increase from 2024. According to Gartner’s latest forecast, this growth is largely attributed to heightened investments from both governments and private sector enterprises, all aiming to position the region as a global leader in AI innovation. Critical to these advancements are strong cybersecurity measures and the adoption of cloud platforms, essential for building a flexible and scalable infrastructure.

Investments In Research, Development, And AI

Local organizations across MENA are ramping up investments in research and development to foster new business models, enhance customer experiences, and develop a competitive, skilled workforce for the global stage. These strategic investments are driving the surge in IT spending. Among the standout sectors, data center systems are expected to lead the pack with the highest annual growth rate, projected at an impressive 14.9 percent in 2025. This surge is propelled by the growing demand for AI adoption, cloud services, and an increased need for data storage and processing capabilities.

As organizations continue to embrace AI and cloud-based solutions, several major hyper-scalers are investing heavily in data center systems, which will be crucial for delivering sustainable, scalable AI-powered cloud infrastructures. These efforts will further accelerate the growth of the data center segment.

Software Investments Driven By Generative AI

The software sector is also set to see significant growth, with a 13.7 percent increase expected in 2025. This surge is largely fueled by a focus on generative AI (GenAI) applications. CIOs in the region are directing their investments toward digital workplace enhancements, improving customer experiences, and boosting the quality of products and services. The integration of GenAI, cloud services, and cybersecurity is empowering organizations to innovate more quickly while ensuring that these advancements are secure.

Starting in 2025, CIOs are anticipated to adopt a more strategic approach to their GenAI projects, leveraging lessons learned from previous trials to better address challenges related to data management and the balance between costs and value. To achieve success, they must align business outcomes with their organizational priorities, focusing on data and analytics (D&A) and AI literacy to move from theoretical knowledge to practical application. This approach will maximize the return on their GenAI investments, ensuring sustained innovation and competitive advantage.

Forecast Methodology

Gartner’s IT spending forecast methodology is rooted in rigorous analysis of sales data from over 1,000 vendors across all categories of IT products and services. This comprehensive outlook provides valuable insights into spending patterns across hardware, software, IT services, and telecommunications, helping businesses identify emerging market opportunities and navigate potential challenges.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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