Breaking news

MENA IT Spending Set To Reach $230.7 Billion By 2025, Driven By AI, Cloud, And Data Center Investments

by THEFUTURE.TEAM

January 20, 2025

The Middle East and North Africa (MENA) region is poised for substantial growth in IT spending, with projections indicating a rise to $230.7 billion in 2025, a 7.4 percent increase from 2024. According to Gartner’s latest forecast, this growth is largely attributed to heightened investments from both governments and private sector enterprises, all aiming to position the region as a global leader in AI innovation. Critical to these advancements are strong cybersecurity measures and the adoption of cloud platforms, essential for building a flexible and scalable infrastructure.

Investments In Research, Development, And AI

Local organizations across MENA are ramping up investments in research and development to foster new business models, enhance customer experiences, and develop a competitive, skilled workforce for the global stage. These strategic investments are driving the surge in IT spending. Among the standout sectors, data center systems are expected to lead the pack with the highest annual growth rate, projected at an impressive 14.9 percent in 2025. This surge is propelled by the growing demand for AI adoption, cloud services, and an increased need for data storage and processing capabilities.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

As organizations continue to embrace AI and cloud-based solutions, several major hyper-scalers are investing heavily in data center systems, which will be crucial for delivering sustainable, scalable AI-powered cloud infrastructures. These efforts will further accelerate the growth of the data center segment.

Software Investments Driven By Generative AI

The software sector is also set to see significant growth, with a 13.7 percent increase expected in 2025. This surge is largely fueled by a focus on generative AI (GenAI) applications. CIOs in the region are directing their investments toward digital workplace enhancements, improving customer experiences, and boosting the quality of products and services. The integration of GenAI, cloud services, and cybersecurity is empowering organizations to innovate more quickly while ensuring that these advancements are secure.

Starting in 2025, CIOs are anticipated to adopt a more strategic approach to their GenAI projects, leveraging lessons learned from previous trials to better address challenges related to data management and the balance between costs and value. To achieve success, they must align business outcomes with their organizational priorities, focusing on data and analytics (D&A) and AI literacy to move from theoretical knowledge to practical application. This approach will maximize the return on their GenAI investments, ensuring sustained innovation and competitive advantage.

Forecast Methodology

Gartner’s IT spending forecast methodology is rooted in rigorous analysis of sales data from over 1,000 vendors across all categories of IT products and services. This comprehensive outlook provides valuable insights into spending patterns across hardware, software, IT services, and telecommunications, helping businesses identify emerging market opportunities and navigate potential challenges.

The Future Forbes Realty Global Properties

Elevating Infant Nutrition: Nara Organics Unveils Premium Organic Formula

by THEFUTURE.TEAM

July 30, 2025

The Origins Of A Vision

When Esther Hallam welcomed her daughter Nara into the world, she immediately confronted a formidable challenge: identifying a trustworthy, high-quality organic infant formula. In a U.S. market dominated by cost-cutting practices—such as the use of skim milk supplemented with oils to meet nutritional standards—Hallam observed a disconnect between established availability and uncompromised quality. Research linking corn syrup to obesity and palm oil to reduced calcium absorption only reinforced her resolve to seek a safer alternative.

Redefining Industry Standards

Frustrated by the limitations of existing options, Hallam devoted seven years to developing an organic, whole-milk formula with the expertise of leading scientists and pediatric nutritionists. Nara Organics distinguishes itself by offering the highest percentage of milk fat of any formula on the U.S. market and a significantly reduced reliance on plant-based oils. The carefully selected blend of organic sunflower, coconut, and rapeseed oils not only meets nutritional needs but also minimizes potential health risks inherent to additives like palm oil, soy, and corn syrup.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Manufacturing Excellence In Germany

Rather than manufacturing domestically—a decision influenced by previous concerns over Cronobacter contamination in American facilities—Nara Organics leverages the advanced, oxygen-controlled production environment of a German facility, widely regarded as the birthplace of powdered infant formula. Chief Marketing Officer Meika Hollender detailed that their unique manufacturing process, which minimizes oxygen exposure during can sealing, substantially extends shelf life and preserves formula integrity, setting a new standard in infant nutrition.

Strategic Investment And Market Impact

Backed by $32 million from prominent investors including AlleyCorp, BBG Ventures, Corazon Ventures, Gingerbread Capital, and Torch Capital, Nara Organics has also garnered support from high-profile celebrity investors such as Serena Williams, Gina Rodriguez, and Nicky Hilton. This robust investment positions the company at the vanguard of an organic infant formula market projected to grow from $20.7 billion in 2023 to $37 billion by 2032.

Enhancing Consumer Accessibility And Community Commitment

Nara Organics is available for purchase directly via its website, subscription models, and a dedicated mobile app that assists parents in tracking essential aspects of infant care. To underscore its commitment to community well-being, the company is donating over 1,400 cans of formula to the Good+ Foundation, which strives to alleviate multi-generational poverty by providing essential services to under-resourced families.

By merging state-of-the-art production with a commitment to organic, high-quality ingredients, Nara Organics is poised to redefine the benchmarks of infant nutrition in a competitive, evolving market.