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MENA Fintech Sector Set To Reach $2.4B By 2029

by THEFUTURE.TEAM

March 25, 2025

The fintech sector in the MENA region remained a dominant force in 2024, accounting for 30% of total investments. Despite an overall 42% drop in startup funding, MENA’s fintech ecosystem proved resilient, securing $2.3 billion in investments, according to Wamda. The UAE led the region with $1.1 billion across 207 startups, followed by Saudi Arabia ($700 million), Egypt ($334 million), and Oman ($41.5 million).

Key Investment Trends And Funding Breakdown

Fintech not only led in funding but also in deal count, raising $700 million across 119 startups. In Egypt and the UAE, fintech topped the funding charts, while in Saudi Arabia, software-as-a-service (SaaS) secured the largest share. Investor interest varied by country, with fintech leading in the UAE ($265 million for 47 deals), Web 3.0 second ($255 million), and proptech third ($197 million). In Saudi Arabia, SaaS attracted $177 million, followed by fintech at $171 million. Egypt’s fintech sector secured $237 million, fueled by the country’s large, underserved population of 112 million people. The late 2024 launch of Apple Pay and Google Pay further accelerated digital payment adoption in Egypt.

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Government Support And Regulatory Growth

Regulatory support has been crucial in fostering fintech growth across the region. A Visa report noted that 71% of fintech firms in the GCC and Levant credit government initiatives, including regulatory sandboxes, financial inclusion programs, and investments in digital infrastructure.

AI And Future Growth Areas

AI is becoming an increasingly critical component, with 73% of fintech companies considering it essential for future development. Payments remain the most promising segment, followed by Buy Now, Pay Later (BNPL), AI, Web3, stablecoins, CBDCs, crypto, and open banking.

Funding Highlights And Projections

Notable funding rounds in 2024 include Egypt’s MNT-Halan securing $157.5 million, Saudi Arabia’s Lean Technologies raising $67.5 million, and the UAE’s CredibleX securing $55 million in seed funding. Additionally, Tabby raised $160 million in February 2025, bringing its valuation to $3.3 billion.

Looking ahead, MENA’s fintech funding is projected to reach $2.4 billion by 2029, with the UAE, Saudi Arabia, Bahrain, and Egypt leading the charge. Regional growth is a top priority, with 90% of fintech firms targeting the UAE and Saudi Arabia due to their large market sizes, favorable regulations, and funding support.

With continued regulatory reforms, investment, and cross-border expansion, MENA’s fintech sector is poised to redefine the global financial landscape, becoming a leader in innovation and digital finance.

The Future Forbes Realty Global Properties

Ghost Angels: Snap Alumni Launch Fund To Accelerate Social Media Innovation

A cohort of 20 former Snap executives and innovators has united to introduce Ghost Angels, a new investment fund targeting the future of social media. The fund, which has already supported five companies and plans to invest in at least 15 more over the coming year, remains discreet about its total capital raised.

Strategic Formation And Diverse Expertise

Founded in 2025 by former Snap global partnerships executive and current Microsoft AI executive Max Rivera, Ghost Angels brings together approximately 20 former Snap leaders, operators and founders. Among the founding members are Alexandra Levitt, who previously led Snap’s corporate accelerator, and former Snap product and design leader Will Wu. The fund aims to leverage the operational and product expertise of its members to support early-stage founders building consumer technology companies.

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Redefining Social Media Dynamics

Rivera argues that social media is entering a new phase, with platforms increasingly separating content distribution from community building. Rather than relying solely on advertising-driven business models, many emerging startups are experimenting with subscriptions, usage-based pricing, tokenized economies and other alternative monetization strategies. According to Rivera, smaller teams are also able to launch and iterate products more quickly, creating opportunities for new entrants to challenge established platforms.

Embracing AI-Driven Innovation

Ghost Angels is primarily targeting pre-seed and seed-stage AI startups focused on consumer and social applications. The fund believes artificial intelligence can reshape how users discover content, interact with communities and create digital experiences. Support from former Snap executives is particularly valuable for founders navigating challenges around engagement, product design and platform growth, Rivera said.

Future-Forward Strategies

Alongside investments in AI-powered social products, Ghost Angels is backing companies developing AI-native content formats and creative tools across industries, including music, gaming, sports and fashion. The fund sees generative AI as a way to lower barriers to content creation and distribution while enabling new forms of digital engagement. Its investment strategy reflects broader shifts across the technology sector, where entrepreneurs are increasingly building specialized communities and niche platforms rather than competing directly with large social networks.