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MENA Fintech Sector Set To Reach $2.4B By 2029

by THEFUTURE.TEAM

March 25, 2025

The fintech sector in the MENA region remained a dominant force in 2024, accounting for 30% of total investments. Despite an overall 42% drop in startup funding, MENA’s fintech ecosystem proved resilient, securing $2.3 billion in investments, according to Wamda. The UAE led the region with $1.1 billion across 207 startups, followed by Saudi Arabia ($700 million), Egypt ($334 million), and Oman ($41.5 million).

Key Investment Trends And Funding Breakdown

Fintech not only led in funding but also in deal count, raising $700 million across 119 startups. In Egypt and the UAE, fintech topped the funding charts, while in Saudi Arabia, software-as-a-service (SaaS) secured the largest share. Investor interest varied by country, with fintech leading in the UAE ($265 million for 47 deals), Web 3.0 second ($255 million), and proptech third ($197 million). In Saudi Arabia, SaaS attracted $177 million, followed by fintech at $171 million. Egypt’s fintech sector secured $237 million, fueled by the country’s large, underserved population of 112 million people. The late 2024 launch of Apple Pay and Google Pay further accelerated digital payment adoption in Egypt.

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Government Support And Regulatory Growth

Regulatory support has been crucial in fostering fintech growth across the region. A Visa report noted that 71% of fintech firms in the GCC and Levant credit government initiatives, including regulatory sandboxes, financial inclusion programs, and investments in digital infrastructure.

AI And Future Growth Areas

AI is becoming an increasingly critical component, with 73% of fintech companies considering it essential for future development. Payments remain the most promising segment, followed by Buy Now, Pay Later (BNPL), AI, Web3, stablecoins, CBDCs, crypto, and open banking.

Funding Highlights And Projections

Notable funding rounds in 2024 include Egypt’s MNT-Halan securing $157.5 million, Saudi Arabia’s Lean Technologies raising $67.5 million, and the UAE’s CredibleX securing $55 million in seed funding. Additionally, Tabby raised $160 million in February 2025, bringing its valuation to $3.3 billion.

Looking ahead, MENA’s fintech funding is projected to reach $2.4 billion by 2029, with the UAE, Saudi Arabia, Bahrain, and Egypt leading the charge. Regional growth is a top priority, with 90% of fintech firms targeting the UAE and Saudi Arabia due to their large market sizes, favorable regulations, and funding support.

With continued regulatory reforms, investment, and cross-border expansion, MENA’s fintech sector is poised to redefine the global financial landscape, becoming a leader in innovation and digital finance.

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Cyprus Expects More French Visitors In 2027 As Air Capacity Expands

by THEFUTURE.TEAM

September 18, 2026

Cyprus expects more French visitors in 2027 as airlines increase capacity between the two countries, Tourism Deputy Minister Kostas Koumis said after meetings with tour operators in Paris.

France, one of Cyprus’ key tourism markets, has had a difficult 2026. French arrivals fell 46% year over year to 8,453 in August, from 15,663 a year earlier, according to the Statistical Service of Cyprus (Cystat). August arrivals were also nearly 50% below the 16,798 recorded in the same month of 2024.

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Overall, Cyprus received 2.82 million tourist arrivals between January and August, down 7% from the same period in 2025.

Air Connectivity Supports 2027 Outlook

Koumis discussed the 2027 outlook with senior executives from tour operators offering Cyprus holidays during the IFTM Top Resa travel trade fair in Paris.

Higher air capacity between France and Cyprus was a key focus of the talks. Participants also discussed the impact of geopolitical tensions in the Middle East on the French market and Cyprus’ efforts to adapt its tourism offering to French travelers.

“The French market is undoubtedly an extremely important market for our country’s tourism,” Koumis said, adding that France had regained importance only a few years ago and still had room to grow.

Improved air connectivity will be an important factor in that expansion, according to Koumis. “It is now clear that air connectivity between France and Cyprus is improving significantly, which is a basic prerequisite for the further growth of the market,” he said.

Cyprus Promotes Tourism And Regional Cooperation

Koumis attended the opening of IFTM Top Resa at the invitation of French Tourism Minister Serge Papin, who later visited the Cyprus stand. Held from Sept. 15 to 17 at Paris Porte de Versailles, the event brought together more than 32,000 tourism professionals representing 177 destinations and 1,650 brands, according to organizers.

During his visit, Koumis also met Egyptian Tourism Minister Sherif Fathy. Cyprus and Egypt reaffirmed their tourism cooperation and discussed opportunities to strengthen ties further.

French media interviews covered Cyprus’ tourism offering, infrastructure and services, along with efforts to develop specialized tourism products. Regional instability weighed on arrivals in 2026, particularly during the spring, although the decline narrowed over the summer.