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MENA Fintech Sector Set To Reach $2.4B By 2029

The fintech sector in the MENA region remained a dominant force in 2024, accounting for 30% of total investments. Despite an overall 42% drop in startup funding, MENA’s fintech ecosystem proved resilient, securing $2.3 billion in investments, according to Wamda. The UAE led the region with $1.1 billion across 207 startups, followed by Saudi Arabia ($700 million), Egypt ($334 million), and Oman ($41.5 million).

Key Investment Trends And Funding Breakdown

Fintech not only led in funding but also in deal count, raising $700 million across 119 startups. In Egypt and the UAE, fintech topped the funding charts, while in Saudi Arabia, software-as-a-service (SaaS) secured the largest share. Investor interest varied by country, with fintech leading in the UAE ($265 million for 47 deals), Web 3.0 second ($255 million), and proptech third ($197 million). In Saudi Arabia, SaaS attracted $177 million, followed by fintech at $171 million. Egypt’s fintech sector secured $237 million, fueled by the country’s large, underserved population of 112 million people. The late 2024 launch of Apple Pay and Google Pay further accelerated digital payment adoption in Egypt.

Government Support And Regulatory Growth

Regulatory support has been crucial in fostering fintech growth across the region. A Visa report noted that 71% of fintech firms in the GCC and Levant credit government initiatives, including regulatory sandboxes, financial inclusion programs, and investments in digital infrastructure.

AI And Future Growth Areas

AI is becoming an increasingly critical component, with 73% of fintech companies considering it essential for future development. Payments remain the most promising segment, followed by Buy Now, Pay Later (BNPL), AI, Web3, stablecoins, CBDCs, crypto, and open banking.

Funding Highlights And Projections

Notable funding rounds in 2024 include Egypt’s MNT-Halan securing $157.5 million, Saudi Arabia’s Lean Technologies raising $67.5 million, and the UAE’s CredibleX securing $55 million in seed funding. Additionally, Tabby raised $160 million in February 2025, bringing its valuation to $3.3 billion.

Looking ahead, MENA’s fintech funding is projected to reach $2.4 billion by 2029, with the UAE, Saudi Arabia, Bahrain, and Egypt leading the charge. Regional growth is a top priority, with 90% of fintech firms targeting the UAE and Saudi Arabia due to their large market sizes, favorable regulations, and funding support.

With continued regulatory reforms, investment, and cross-border expansion, MENA’s fintech sector is poised to redefine the global financial landscape, becoming a leader in innovation and digital finance.

Cyprus Government Fortifies Economic Resilience Amid Global Uncertainty

Government Commitment to Stability and Growth

Cyprus continues to build a strong and resilient economic foundation to support business planning and investment, as emphasized by Deputy Minister to the President Irene Piki. Representing President Nikos Christodoulides at the 12th Keve Business Leader Awards, Piki underscored that in today’s volatile global landscape, a consistent and reliable economy remains the cornerstone for long‐term strategic planning and confidence-building among businesses.

Strengthening Competitive Edge and Attracting Investment

Piki lauded the role of the Cyprus Chamber of Commerce and Industry (Keve) for its dedication to promoting Cyprus as an attractive investment destination and for supporting the expansion of local businesses. Reflecting on President Christodoulides’s recent address at Keve’s annual general assembly, she outlined the government’s vision for a more competitive Cyprus, which includes expanding market access, improving financing channels, and implementing a streamlined, business-friendly regulatory framework—all pivotal as Cyprus prepares for its EU Council presidency.

Economic Indicators Reflecting Confidence

Despite global uncertainties, Piki highlighted that the Cypriot economy continues to demonstrate resilience: gross domestic product grew by 3.4% in 2024, and forecasts indicate nearly 4% growth in 2025. With inflation remaining among the lowest in the European Union and unemployment dropping below 5%, these indicators affirm steady economic progress. Furthermore, positive ratings from international credit agencies, which have placed Cyprus in the A category with upbeat outlooks, underscore the success of prudent economic policies.

Fiscal Discipline and Strategic Investments

The government’s upcoming 2026 budget, which reinforces fiscal stability with a surplus balance and targets a decline in public debt to 50.9% of GDP, opens the door for strategic policy interventions. Piki noted that investments in energy, digital infrastructure, technology, and green growth are key priorities. Enhanced by the nearing completion of Recovery and Resilience Plan projects, Cyprus is now setting the stage for the next seven-year EU funding framework, ensuring a robust platform for sustained growth with active collaboration from the business community.

Regulatory Reforms and Market Liberalization

Central to the government’s agenda is the imminent tax reform, expected to be finalized on December 22 and implemented on January 1, 2026. This reform is designed to bolster business liquidity and attract new investments. The establishment of the National Enterprise Development Organisation further complements these efforts by offering financing tools and advisory services for small and medium-sized enterprises. Complementing these initiatives, the Cyprus Equity Fund is actively investing in innovative companies, while the Ministry of Energy grant schemes are projected to mobilize €360 million by 2027 to boost competitiveness.

Accelerating Digital Transformation and Energy Reforms

In its pursuit of a modernized business environment, the government is set to introduce a Business Service Centre in central Nicosia in 2025, consolidating licensing procedures to significantly reduce bureaucratic delays. In tandem, the impending launch of a competitive electricity market in October 2025 will empower companies to select their energy suppliers, fostering market competition and fair pricing.

Nurturing Human Capital

Recognizing the importance of talent in driving economic progress, the government is intensifying efforts to attract skilled professionals back to Cyprus. The Minds in Cyprus initiative, a collaboration with Keve and Invest Cyprus, seeks to reverse the talent drain by engaging Cypriots abroad through a series of events scheduled in the United States, United Kingdom, and Greece during 2026.

Commitment to Sustainable Growth

Concluding her address, Deputy Minister Piki congratulated the award recipients for their innovation and resilience, asserting that their achievements are a testament to the dynamism of the Cypriot business community. The government remains steadfast in its commitment to implementing reforms that support a stable, competitive, and sustainable economic future for Cyprus.

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