Mars Buys The Maker Of Pringles In A Mega Deal For $36 Billion

by THEFUTURE.TEAM

August 14, 2024

The family-owned giant Mars, whose portfolio includes the popular chocolate desserts Twix, Snickers and M&M’s chocolate candies, is acquiring Pringles maker Kellanova. The deal will be completed in the first half of 2025.

KEY FACTS

The deal is valued at nearly $36 billion and will bring together under one roof popular consumer brands including Mars’ Twix, Bounty and Milky Way chocolates, as well as Kellanova’s portfolio of Pop-Tarts, Rice Krispies Treats and Eggo frozen waffles.
This is the largest deal in the packaged food sector and will allow Mars to diversify its business by expanding its operations. Kellanova manufactures products in 21 countries and markets them in over 180 countries.
Mars will pay $83.50 per share for Kellanova, which represents about a 33% premium to Kellanova’s closing price on Aug. 2. Kellanova shares rose as much as $80.45 in premarket trading.
According to the calculations of the “Reuters” agency, the value of the company’s shares is 28.58 billion dollars.
The deal comes at a time when growth in the U.S. packaged food sector is slowing due to inflation and the incomes of consumers who prefer cheaper products.
The acquisition is not expected to face too many regulatory hurdles. The acquisition will test regulators’ willingness to allow consolidation in the packaged foods sector.

THE BIG NUMBER

47 billion dollars. This is the size of the annual turnover of Mars. The family-owned company is based in Virginia and began selling buttercream candies from a small kitchen in 1911.

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Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

by THEFUTURE.TEAM

February 13, 2026

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

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Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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