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LVMH Divests Stella McCartney Stake Back To Founder Amid Luxury Market Challenges

LVMH Moët Hennessy Louis Vuitton SE has announced it is selling its minority stake in Stella McCartney back to the brand’s founder as the luxury conglomerate reevaluates its portfolio during a challenging period for high-end goods.

The agreement brings an end to a five-year partnership between Stella McCartney and LVMH, according to a joint statement released on Monday. The financial terms of the deal remain undisclosed.

This move follows a series of strategic adjustments by LVMH, including the sale of its stake in Off-White’s parent company last September. In addition, the group divested from Cruise Line Holdings Co. and closed a high-end department store in Venice operated by its DFS unit in November. Analysts predict that LVMH’s fourth-quarter sales, due to be reported on Tuesday, fell 1.04%, largely due to weakening demand in key markets like China.

Stella McCartney: The Brand And Its Vision

Stella McCartney, daughter of Beatles legend Paul McCartney, established her namesake brand with a commitment to sustainability and ethical fashion. The brand is renowned for eschewing animal-derived materials such as leather, fur, and feathers, instead focusing on eco-conscious innovation, including glue-free sneakers.

Previously part of Kering SA, Stella McCartney joined forces with LVMH in 2019, with the designer assuming a dual role as brand leader and sustainability advisor to the luxury group. McCartney will continue in her advisory capacity for LVMH on sustainability matters despite this ownership transition.

Financial Challenges And Brand Outlook

Stella McCartney Ltd reported sales of approximately £40 million ($50 million) in 2022 but posted an operating loss of around £8.8 million, according to records filed with the UK’s Companies House in December 2023.

The move to regain full control of her brand signals McCartney’s commitment to her vision and the brand’s long-term sustainability ethos, even as the broader luxury market faces headwinds.

Market Response And Industry Context

LVMH’s stock fell 1% in early trading on Tuesday in Paris, extending its 12-month decline to 2.8%. The luxury sector has been under pressure due to shifting consumer demand, particularly in China, one of the industry’s largest markets.

This divestment highlights LVMH’s continued focus on refining its portfolio amid market volatility, while allowing Stella McCartney to further embrace its independent and sustainable brand identity.

Cyprus Innovation Leaders Gather For RIF’s Annual The Bash 2026

More than 200 leaders from Cyprus’ research, innovation and entrepreneurship community came together on Tuesday for The Bash 2026, the annual flagship networking event of the Research and Innovation Foundation (RIF).

Held under the theme “Let’s Cheers to Innovation Together!”, the gathering brought into one room the startups, scaleups, investors, academics, business support organisations, public sector representatives and policymakers helping shape Cyprus’ next phase of innovation-led growth.

Building Momentum Through Collaboration

The event opened with remarks from RIF board chairman and Chief Scientist for Research, Innovation and Technology Demetris Skourides, RIF director general Theodoros Loukaidis and Konstantinos Kleovoulou, who represented the Deputy Minister of Research, Innovation and Digital Policy.

Across their speeches, one message was consistent: Cyprus’ innovation story is increasingly being defined by collaboration.

“Cyprus’ innovation ecosystem is growing, maturing and continuously delivering new success stories,” Skourides said. “This is not happening by chance. It is the result of the collective effort and collaboration of everyone who is part of this community.”

He added that RIF remains focused on helping create the conditions needed for the ecosystem to expand further. “As the Research and Innovation Foundation, and personally in my capacity as Chief Scientist, we remain committed to securing the necessary resources and creating the right conditions to further strengthen and support our ecosystem,” he said.

Skourides said The Bash has become a platform where connections turn into commercial and institutional value. “The Bash demonstrates that when the community comes together, new ideas emerge, new partnerships are formed, and the next success stories for Cyprus begin,” he noted.

A More Mature Startup Landscape

Loukaidis pointed to Cyprus’ improved standing in the global startup arena, citing the country’s 39th-place ranking in the StartupBlink Startup Ecosystem Index.

“Today, Cyprus has a much stronger and more mature innovation ecosystem, ranked 39th globally in the StartupBlink Startup Ecosystem Index,” he said. “This achievement is the result of a collective effort involving startups and innovative businesses, investors, incubators and accelerators, knowledge transfer offices, our universities, public sector stakeholders, and the Research and Innovation Foundation, which continuously evolves to better support the ecosystem.”

He said the country is now laying the groundwork for further progress. “Together, we are building the foundations for even greater success,” Loukaidis added.

“Thank you all for being here tonight at The Bash, which has grown into a flagship event, creating opportunities for meaningful networking, new ideas and lasting collaborations,” he said.

Government Signals Continued Support

Representing the deputy minister, Kleovoulou reiterated the government’s commitment to sustaining the sector’s momentum.

“Cyprus today has a dynamic research and innovation ecosystem that continues to grow and create new opportunities,” he said. “The Government remains committed to supporting initiatives that strengthen collaboration and further enhance Cyprus’ research and innovation ecosystem.”

Beyond the networking agenda, the event served as a snapshot of how far Cyprus has come in building a more connected innovation economy. It also highlighted a broader policy truth: in small markets, scale often depends less on size than on coordination among government, universities, research organisations, investors and businesses.

RIF said the strong turnout and energetic atmosphere confirmed The Bash’s role as the annual meeting point for the island’s innovation community, helping generate synergies, partnerships and initiatives with long-term impact.

The event was organised under RIF’s Innovation Factory initiative and formed part of the activities of the Enterprise Europe Network Cyprus.

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