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Luxury Focus: Bentley Bets On High-End Buyers Amid Revenue Challenges

Bentley, the prestigious British automaker under Volkswagen’s umbrella, has announced a significant drop in annual revenue, recording its lowest figures since 2020 due to a challenging global market in 2024. The company’s operating profit fell 37% to $407 million from the previous year’s $589 million, and total revenue dipped 10%, reaching $2.9 billion compared to $3.2 billion in 2023.

Emphasizing Luxury Over Quantity

Despite these challenges, Bentley remains optimistic, shifting its focus to ‘value over volume.’ This strategy has led to a 10% increase in revenue per car, fueled by demand from high-end customers seeking bespoke features. A stunning example is Bentley’s bespoke ‘Black Rose’ Batur, featuring custom black rose paint, matching interiors, and luxurious details like 210 grams of 18-karat rose gold.

Market Conditions And Strategic Response

China, a key market for Bentley, presents ongoing challenges, while potential U.S. tariffs could impact pricing strategies. Nevertheless, Bentley hasn’t seen a drop in orders despite economic uncertainties and market fluctuations.

A Drive Toward Electrification

Looking to the future, Bentley is committed to electrification with plans to introduce its first electric vehicle by 2026. The company aims to expand its electric and hybrid offerings, targeting an all-electric lineup by 2035, aligning with global sustainable trends.

Evel Elects New President As Maria Theocharous Takes Over For 2026–2029 Term

Maria Theocharous has been elected president of the Limassol Chamber of Commerce and Industry (Evel), taking over from Yiannis Tsouloftas for a three-year term covering 2026–2029. Theocharous previously served as the chamber’s vice-president for tourism.

The leadership transition marks a new chapter for one of Cyprus’ main regional business organisations, with the new board set to represent the district’s key economic sectors.

New Leadership Emphasises Cooperation

The chamber’s annual meeting brought together government, business and local authority representatives, including Energy, Commerce and Industry Minister Michael Damianos, Cyprus Chamber of Commerce and Industry (Keve) president Stavros Stavrou, Limassol district local government organisation president Yiannis Tsouloftas and Limassol mayor Yiannis Armeftis.

Speakers highlighted the importance of closer cooperation between public authorities and businesses in supporting Limassol’s economic development.

Representatives of the Cyprus Shipping Chamber (CSC) also congratulated Theocharous on her election and thanked the outgoing president for his cooperation. The CSC described Evel as a longstanding partner, noting the chamber’s contribution to Limassol’s business development over more than six decades.

Tsouloftas Reviews Six Years As President

In his final address, Tsouloftas reviewed the chamber’s work between 2020 and 2026, highlighting its advocacy for major infrastructure projects and efforts to address development challenges across the district.

He also outlined initiatives to remove obstacles facing local businesses, accelerate development plans and improve the conditions for economic activity.

Tsouloftas will remain involved as immediate past president, providing continuity during the transition.

New Board Covers Key Business Sectors

The new board includes representatives responsible for the chamber’s main portfolios:

  • Ilikos Charalambous, vice-president for commerce
  • Vasos Demetriades, vice-president for industry
  • Christos Nicolaou, vice-president for services
  • Nicolas Agiomamitis, vice-president for tourism
  • Ilias Theodorou, vice-president for finance
  • Demosthenes Mavrellis, vice-president for innovation and technology
  • Ilias Neocleous, honorary secretary

Other board members are Minos Agathocleous, Marios Antoniou, George Demetriou, Anastasios Kounoudis, Marios Constantinou, Xanthos Nemptsas, Antonis Pappas, Charalambos Pattichis, Chrysis Petousis, Farah Shammas, Andreas Tsouloftas and Kyriacos Hadjiathanasiou.

Costas Ioannides, Agathi Katsi, Anna Petraki, Filippos Filis and Tonis Hadjiloucas have been appointed members by distinction. The chamber also highlighted the growing participation of women in business leadership and decision-making.

Chamber Recognises Longstanding Contributions

The annual meeting also recognised businesses and individuals for their contributions, including members who have maintained continuous membership for 50 years.

Tributes were paid to three former contributors to the chamber, Tonis Antoniou, Dimi Mavropoulos and Andreas Laou, in recognition of their service.

Under Theocharous’ leadership, Evel begins its 2026–2029 term with a board covering commerce, industry, services, tourism, finance and innovation. Its priorities include continuing to represent Limassol businesses and advocating for the investment and cooperation needed to support the district’s economic growth.

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