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Luxury Focus: Bentley Bets On High-End Buyers Amid Revenue Challenges

Bentley, the prestigious British automaker under Volkswagen’s umbrella, has announced a significant drop in annual revenue, recording its lowest figures since 2020 due to a challenging global market in 2024. The company’s operating profit fell 37% to $407 million from the previous year’s $589 million, and total revenue dipped 10%, reaching $2.9 billion compared to $3.2 billion in 2023.

Emphasizing Luxury Over Quantity

Despite these challenges, Bentley remains optimistic, shifting its focus to ‘value over volume.’ This strategy has led to a 10% increase in revenue per car, fueled by demand from high-end customers seeking bespoke features. A stunning example is Bentley’s bespoke ‘Black Rose’ Batur, featuring custom black rose paint, matching interiors, and luxurious details like 210 grams of 18-karat rose gold.

Market Conditions And Strategic Response

China, a key market for Bentley, presents ongoing challenges, while potential U.S. tariffs could impact pricing strategies. Nevertheless, Bentley hasn’t seen a drop in orders despite economic uncertainties and market fluctuations.

A Drive Toward Electrification

Looking to the future, Bentley is committed to electrification with plans to introduce its first electric vehicle by 2026. The company aims to expand its electric and hybrid offerings, targeting an all-electric lineup by 2035, aligning with global sustainable trends.

Cyprus Expected Working Life Reaches 39.5 Years, Above EU Average

People in Cyprus are expected to spend 39.5 years in the workforce, around two years longer than the European Union average of 37.5 years, according to the latest Eurostat data for 2025.

The figure places Cyprus among the EU countries with the longest expected working lives.

Cyprus Ranks Above EU Average

Only a handful of member states recorded higher figures than Cyprus. The Netherlands topped the ranking at 44 years, followed by Sweden at 43.4 years, Denmark at 42.6 years, and Estonia at 41.5 years.

At the other end of the ranking were Romania with 32.7 years, Italy with 33.0 years, Bulgaria with 34.6 years and Greece with 35.3 years.

Gender Gap Remains Wider Than EU Average

Men in Cyprus are expected to remain in work for 42.1 years, compared with 36.7 years for women. The gap of 5.4 years exceeds the EU average gender gap of 4.1 years.

Across the bloc, Lithuania, Latvia and Estonia were the only countries where women were expected to spend longer in employment than men. Finland recorded the smallest positive gender gap at 0.7 years.

Italy posted the widest gap at 8.9 years, followed by Romania at 6.9 years, Greece at 6.7 years and Malta at 6.3 years.

Working Lives Continue To Lengthen

Between 2016 and 2025, expected working life in Cyprus increased by 3.5 years, placing the country among the strongest performers in the EU over the period. Men’s expected working life rose by 3.3 years, while women’s increased by 3.6 years.

Across the EU, every member state recorded an increase. Malta posted the largest gain at 4.9 years, followed by Hungary and Ireland at 4.2 years each, and the Netherlands at 4.1 years.

Malta’s increase was driven largely by women, whose expected working life rose by 7.8 years, the biggest increase recorded across the bloc.

By comparison, Romania, Spain, Italy, Germany and Austria recorded gains of two years or less over the same period.

Women’s Working Lives Increase Faster Across Europe

Women’s expected working life increased faster than men’s in most EU countries. Denmark, Romania, Sweden and Greece were the main exceptions.

In Cyprus, gains for men and women were broadly similar, alongside Bulgaria, Belgium and Slovenia.

Aretilaw firm
Uol
eCredo
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