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Luma Introduces AI Agents To Automate Creative Workflows

by THEFUTURE.TEAM

March 8, 2026

Innovative AI For End-To-End Creative Solutions

AI video-generation startup Luma has introduced Luma Agents, a system designed to automate complex creative workflows. The platform is built on the company’s Uni-1 model, part of its Unified Intelligence architecture, which can generate and coordinate content across text, images, video and audio through a single multimodal system.

Redefining The Creative Workflow

Luma Agents are designed for advertising agencies, marketing teams, design studios and enterprise clients. The system integrates with several AI models used in creative production, including Luma’s Ray 3.14, Google’s Veo 3, ByteDance’s Seedream and voice technologies from ElevenLabs. Through these integrations, the platform can produce multiple types of media within one workflow rather than requiring users to switch between separate tools.

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Unified Intelligence And Self-Critical Iteration

The Uni-1 model processes audio, video, images, language and spatial data within the same system. According to CEO and co-founder Amit Jain, the model can evaluate its own outputs and refine them through repeated iterations. Jain said the process is similar to the way creative teams review and adjust material during production.

Real-World Applications And Proven Results

Several organisations have already tested the system. Early users include advertising networks such as Publicis Groupe and Serviceplan, as well as brands including Adidas and Mazda. During a demonstration, a short text prompt and a product image were used to generate several advertising concepts. In another example shared by the company, Luma Agents produced localized versions of a global advertising campaign valued at $15 million in less than two days.

The Future Of Creative AI Integration

Jain said workflows that rely on multiple standalone AI tools can require additional manual coordination. Instead, the system generates a range of outputs that users can refine through conversational prompts. The platform combines content generation and evaluation within a single workflow, which may reduce production time for complex creative projects.

Ensuring Reliable Access In A Disruptive Era

Luma Agents is currently available through an API. The company plans to expand access gradually while monitoring system performance. Jain compared the system’s operation to architectural design processes, where professionals refine projects by evaluating spatial and visual elements. In a similar way, the model analyses creative inputs and iteratively improves outputs within the same system. According to the company, the platform is designed to simplify creative production for organisations that increasingly use AI tools in marketing, media and design.

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Eurobank Wins Two Euromoney Awards Following Cyprus Merger

Eurobank has been named Cyprus’ Best Bank for 2026 by Euromoney, while also receiving the award for Best Bank for Large Corporates at the publication’s latest Awards for Excellence.

Merger Marks A Milestone

The awards recognise the bank’s performance during 2025, a year marked by the completion of the legal merger between Hellenic Bank and Eurobank Cyprus. The transaction created Eurobank Limited, which the group says is now Cyprus’ largest banking and insurance organisation, with assets exceeding €28 billion.

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Euromoney’s Awards for Excellence evaluate banks’ performance over the previous calendar year, with this edition covering January 1 to December 31, 2025.

Lending, Customers And Digital Growth

Eurobank said its business lending portfolio expanded by around 17 per cent during 2025, while its customer base grew to more than 710,000 retail clients and 11,500 business customers.

The bank also continued its digital expansion, saying more than 96 per cent of transactions are now completed through digital channels, and most financing applications are submitted via its mobile app.

Expanding International Presence

Eurobank also highlighted the opening of its first representative office in India, describing the move as a step toward strengthening business links between Cyprus and India while supporting Cyprus’ role as a gateway to the European Union for Indian businesses and investors.

According to the bank, Euromoney recognised not only the successful completion of the merger but also its lending growth, digital transformation and contribution to Cyprus’ position as an international business and investment hub.

CEO On The Awards

“The Euromoney awards confirm Eurobank’s strong momentum and the successful implementation of our group’s strategy in Cyprus,” Chief Executive Michalis Louis said.

He said the merger strengthened the bank’s ability to support households, businesses and the wider economy, while highlighting continued investment in digital services and the opening of the representative office in India as key milestones during the year.