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Low Digital Intensity in Most Cypriot Businesses Signals Urgent Need for Transformation

Cyprus’ business landscape is facing a critical challenge as the majority of companies continue to operate with low levels of digital integration. According to a recent study, a large proportion of Cypriot businesses have not embraced the digital technologies necessary to thrive in an increasingly competitive global economy. This lack of digital intensity is raising concerns about the future competitiveness of Cyprus’ economy, especially in sectors where digital transformation is key to growth and sustainability.

Digital Intensity Lagging Behind

The findings of the report reveal that most Cypriot businesses are not fully utilising digital tools such as cloud computing, big data analytics, and e-commerce platforms. The term “digital intensity” refers to the extent to which businesses integrate digital technologies into their core operations, from marketing and sales to supply chain management and customer service. While many businesses in Europe are making strides in this area, Cyprus lags behind, with a significant gap in adoption rates compared to the EU average.

This lack of digital integration poses a considerable risk, as digital transformation is widely recognised as a major driver of economic growth and competitiveness. Businesses that fail to adopt these technologies risk falling behind their international counterparts, limiting their ability to innovate, scale, and reach new markets.

Challenges to Digital Adoption

Several factors contribute to the low digital intensity observed in Cyprus. A primary issue is the high cost associated with implementing advanced digital systems, which many small and medium-sized enterprises (SMEs) find prohibitive. For smaller businesses, which make up a large proportion of the Cypriot economy, the upfront investment in digital infrastructure, combined with a lack of digital skills within the workforce, creates significant barriers to adoption.

In addition, there appears to be a lack of awareness or understanding among some business leaders about the potential benefits of digital transformation. Many companies are still relying on traditional business models, viewing digitalisation as an optional or secondary concern rather than a necessity for survival in the modern marketplace.

Sectors Feeling the Pressure

Certain sectors are particularly vulnerable due to low digital intensity. The retail and hospitality industries, which are vital to Cyprus’ economy, are increasingly reliant on digital channels for customer engagement and sales. However, the adoption of e-commerce and digital marketing strategies remains relatively low. Similarly, the financial services and real estate sectors, though more advanced in some respects, still show gaps in utilising data analytics and automation to improve efficiency and decision-making.

Toyota’s Global Production Declines For 10th Consecutive Month, Yet Sales Show Growth

Despite a consistent drop in global production, Toyota Motor reported an uptick in worldwide sales for the second month in a row, driven by strong demand in the United States and China.

In November 2024, Toyota’s global output fell to 869,230 vehicles, a 6.2% decrease compared to the same month the previous year. This decline was steeper than the 0.8% drop observed in October.

The company’s production in the U.S. dropped by 11.8%, showing slow recovery. However, the production of models like the Grand Highlander and Lexus TX SUV resumed after a four-month hiatus in late October.

In China, Toyota’s production decreased by 1.6%, a smaller drop compared to the previous month’s 9% decline. The company benefited from higher local sales of models such as the Granvia and Sienna minivans, as well as the electric sedan bZ3, developed jointly with BYD.

As Chinese automakers like BYD gain ground, Toyota has decided to establish an independent plant in Shanghai and plans to start manufacturing electric vehicles for its Lexus luxury brand by 2027, according to a report from Nikkei.

Production in Japan, which accounts for about a third of Toyota’s global output, was down 9.3% in November. This was partly due to a two-day production halt at the company’s Fujimatsu and Yoshiwara plants.

Despite the production challenges, Toyota saw a 1.7% increase in global sales, reaching 920,569 vehicles in November, setting a new record for the month. However, for the period from January to November 2024, global production fell by 5.2% year-over-year, totalling around 8.75 million vehicles. During the same period, global sales declined by 1.2%.

These figures include Toyota’s Lexus brand but exclude sales from its group companies, Hino and Daihatsu.

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