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Low Deposit Yields Persist In Cyprus As Banks Sit On Excess Liquidity

Patient Depositors Face Minimal Returns

For depositors willing to lock their funds for over a year, even marginal interest returns can be realized. In contrast, those opting for deposits of less than one year receive negligible interest, as banks capitalize on near-zero rates for short-term liquidity. This leaves many investors scrambling for alternative fixed-income instruments that offer satisfactory performance.

Alternative Investments And The Rise Of Real Estate

Banks have not introduced many new investment products lately, effectively steering investors toward real estate, which typically offers stronger returns than traditional deposits. Time-deposit schemes launched several years ago under regulatory and political pressure once provided gradually increasing interest rates over 12, 18, and 24 months. In 2024, the average yield for long-term deposits stood slightly above 1.5 percent. Since then, high deposit rates have slipped off the policy agenda, and with liquidity levels remaining abundant, yields have settled back at historically low levels.

Comparative Analysis: Cyprus Versus The Eurozone

The persistently low interest rates on deposits in Cyprus have positioned them among the smallest in the Eurozone, despite sporadic upward movements in time deposit rates. Data from the Central Bank indicates a gradual reversion to the subdued levels observed in 2023. For example, by December 2025, the average market rate for household time deposits up to two years had dropped to 0.75%, matching figures seen in November, compared to 1.19% in December 2024.

Market Dynamics And Future Outlook

In 2024, deposit yields were notably higher as banks were compelled, amid political pressure, to increase rates. By December 2023, the average deposit rate was 0.69% compared to a mere 0.13% in 2022. Furthermore, the rates on household deposits flagged for durations exceeding three months remained effectively stagnant at 0.07% throughout 2023 to 2025.

For corporate deposits, the average market rate currently hovers around 1.11%, down from 1.82% in December 2024 and 1.69% in December 2023. Analyses from the Central Bank also note that rates for new time deposit products continue to decline. For instance, household deposits with maturities between one and two years fell from 1.57% in December 2023 to 0.83% in December 2024 and further down to 0.49% in December 2025.

Transparent Data Limitations

It is important to acknowledge the limitations inherent in the published data by the Central Bank. The bank does not routinely disclose whether the deposits recorded are bound for one year or more versus those of shorter durations, nor does it provide the average size for each category of deposit. This lack of granularity makes it challenging for investors and industry observers to draw precise conclusions regarding the evolving deposit landscape.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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