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Low Deposit Yields Persist In Cyprus As Banks Sit On Excess Liquidity

Patient Depositors Face Minimal Returns

For depositors willing to lock their funds for over a year, even marginal interest returns can be realized. In contrast, those opting for deposits of less than one year receive negligible interest, as banks capitalize on near-zero rates for short-term liquidity. This leaves many investors scrambling for alternative fixed-income instruments that offer satisfactory performance.

Alternative Investments And The Rise Of Real Estate

Banks have not introduced many new investment products lately, effectively steering investors toward real estate, which typically offers stronger returns than traditional deposits. Time-deposit schemes launched several years ago under regulatory and political pressure once provided gradually increasing interest rates over 12, 18, and 24 months. In 2024, the average yield for long-term deposits stood slightly above 1.5 percent. Since then, high deposit rates have slipped off the policy agenda, and with liquidity levels remaining abundant, yields have settled back at historically low levels.

Comparative Analysis: Cyprus Versus The Eurozone

The persistently low interest rates on deposits in Cyprus have positioned them among the smallest in the Eurozone, despite sporadic upward movements in time deposit rates. Data from the Central Bank indicates a gradual reversion to the subdued levels observed in 2023. For example, by December 2025, the average market rate for household time deposits up to two years had dropped to 0.75%, matching figures seen in November, compared to 1.19% in December 2024.

Market Dynamics And Future Outlook

In 2024, deposit yields were notably higher as banks were compelled, amid political pressure, to increase rates. By December 2023, the average deposit rate was 0.69% compared to a mere 0.13% in 2022. Furthermore, the rates on household deposits flagged for durations exceeding three months remained effectively stagnant at 0.07% throughout 2023 to 2025.

For corporate deposits, the average market rate currently hovers around 1.11%, down from 1.82% in December 2024 and 1.69% in December 2023. Analyses from the Central Bank also note that rates for new time deposit products continue to decline. For instance, household deposits with maturities between one and two years fell from 1.57% in December 2023 to 0.83% in December 2024 and further down to 0.49% in December 2025.

Transparent Data Limitations

It is important to acknowledge the limitations inherent in the published data by the Central Bank. The bank does not routinely disclose whether the deposits recorded are bound for one year or more versus those of shorter durations, nor does it provide the average size for each category of deposit. This lack of granularity makes it challenging for investors and industry observers to draw precise conclusions regarding the evolving deposit landscape.

Instagram’s New Policy Elevates Original Content And Reduces Repost Aggregation

Ensuring Creator Ownership

Instagram announced an update to its recommendation system, under which accounts that primarily repost content they did not create will no longer be eligible for broader distribution across the platform. The change affects how content appears in recommendations, including feeds and the Discover tab.

Boosting Originality And Innovation

The update extends an existing approach previously applied to Reels and now includes photos and carousels. Through this change, content created by original authors is more likely to be surfaced in recommendation systems.

Defining Original Content

Instagram defines original content as material created by the user or content that includes a distinct contribution. Examples include adding commentary, interpretation, or other elements that change how the content is presented. By contrast, minimal edits such as watermarks or minor speed adjustments are not considered sufficient. Reposting content from other users, even with attribution, does not meet these criteria.

Implications For Content Aggregators

The update applies mainly to aggregator accounts that rely on reposting third-party content. Posts from such accounts will still be visible to followers, but will appear less frequently in recommendations across the platform.

Conclusion

The change adjusts how content is distributed, with a focus on differentiating between original and reposted material. It also reflects broader shifts in how platforms structure recommendations and content visibility.

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