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Louis plc Loss Widens As Cyprus Tourism Weakens Amid Middle East Uncertainty

Louis plc has reported a sharper first-half loss for 2026, underscoring how quickly geopolitical instability can ripple through the tourism economy.

Tourism Slowdown Hits Revenue And Profitability

The Cyprus-based hotel and tourism group said its net loss after tax attributable to shareholders widened to €18.70 million in the six months to June 30, 2026, up from €11.10 million in the same period a year earlier. That represents an increase of €7.60 million, or about 68 per cent.

Turnover also declined, falling to €44.80 million from €49.30 million in the first half of 2025, a drop of €4.50 million, or 9.2 per cent. Louis plc said the decline was primarily driven by weaker tourist traffic to Cyprus, which it linked to geopolitical developments and rising uncertainty across the wider Middle East.

Earnings before interest, tax, depreciation and amortisation, or EBITDA, fell to €1.40 million from €5.10 million a year earlier. The decrease of €3.70 million, or 72 per cent, pushed the group’s operating profit margin down from 10.3 per cent to 3.2 per cent.

Cost Pressures Reflect Lower Trading Volumes

The company said changes in operating expenses and staff costs were largely the result of lower group turnover. In effect, softer demand reduced the scale of the business just as fixed and semi-fixed costs continued to weigh on margins.

Louis plc added that the war in the Middle East had negatively affected tourist flows to Cyprus and that the impact was clearly visible in its interim results. “Taking into account the current circumstances, we expect the final results of 2026 to be lower than those of the previous year,” the company said.

Core Operations Remain Focused On Hospitality

During the first half of the year, Louis plc continued to focus on the ownership, operation and management of hotels and restaurants in Cyprus and Greece, alongside the purchase and disposal of movable and immovable property. The group also provided financial facilities to companies within the group and associated companies.

The financial statements for the six months to June 30 were unaudited. The board approved the condensed consolidated interim financial statements and interim management report at a meeting on September 21. The accounts were prepared in accordance with International Accounting Standard 34 and presented in euros.

Louis plc said it applied the same accounting policies used in its audited consolidated financial statements for the year ended December 31, 2025, aside from new and revised International Financial Reporting Standards adopted by the European Union for periods beginning on or after January 1, 2026. The company said these changes did not have a material effect on its first-half interim financial statements.

The interim financial statements were not audited by the group’s independent external auditors.

Sustainability Reporting Moves Up The Agenda

Louis plc also outlined its approach to environmental, social and governance reporting, saying it is investing in sustainability reporting and meeting its disclosure obligations. The company said transparency remains central to its sustainability strategy and pointed to its annual non-financial information report as evidence of its commitment to accountability.

The report includes non-financial disclosures covering sustainability and ESG matters. Louis plc also referenced the EU Taxonomy, the European Union’s framework for classifying economic activities that are considered environmentally sustainable.

The company said it expects expanded reporting to support greater transparency under the EU Taxonomy. It added that the adoption of the Corporate Sustainability Reporting Directive and the European Sustainability Reporting Standards would help further integrate the taxonomy into its business strategy, systems, investment processes and lending activities.

Mandatory non-financial disclosures for 2026 are scheduled to be published in the group’s non-financial information report in 2027.

Risks, Governance And Annual Meeting

Louis plc identified credit risk, interest rate risk, liquidity risk and tourism-related risks as its main exposures. Details of these risks, along with the uncertainties facing the group and how they are monitored and managed, are set out in note 22 of the interim consolidated financial statements.

Related-party transactions are disclosed in note 19, while significant events after the reporting period are covered in note 25.

The board also said the company’s annual general meeting will be held on November 11, 2026, at 11 a.m. at Hilton Nicosia.

Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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