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LinkedIn Rolls Out New Verification Tools As Fake Identities Surge Across The Internet

by THEFUTURE.TEAM

September 24, 2026

As artificial intelligence makes it easier to fabricate identities, impersonate professionals and spread misinformation online, LinkedIn is moving to strengthen one of the internet’s most important trust layers: identity.

On Wednesday, the Microsoft-owned professional network announced a new set of tools designed to help members prove who they are, allow companies to better manage who is associated with their brand and reduce the risk of fake accounts exploiting the platform’s credibility.

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Verification Becomes A Competitive Advantage

The timing is no accident. Impersonation and synthetic identities have become a broader online problem, but the stakes are particularly high on LinkedIn, where careers are built on claims about employment history, credentials, education and experience. A single false profile can distort hiring decisions, open the door to scams and erode confidence in the network itself.

“The backdrop for all this is that faking credibility has never been cheaper or easier than it is today; and conversely, showcasing credibility has never mattered more,” LinkedIn vice president of product Oscar Rodriguez told TechCrunch.

LinkedIn says its existing verification tools have already been used to verify 115 million users and more than 700,000 companies. Rodriguez said the company sees authenticity as a foundational asset for the platform. “We’ve been invested in [verification] because we believe that authenticity will be the single most valuable currency on the internet,” he said.

Colleague Vouches Add A New Layer Of Trust

One of the most notable additions will let members vouch for the experience of colleagues and classmates, past or present. The feature is not intended to function like an endorsement. Instead, it is designed to confirm that a person actually worked or studied where they say they did.

In practical terms, it is a trust signal that says, “I worked with this person during this period,” rather than “I recommend this person.”

To limit abuse, LinkedIn says the person providing the vouch must already have a verified profile, must have been connected to the member for at least a year and must have a secure account with two-factor authentication enabled. That combination is meant to make it harder for attackers to hijack accounts and manufacture false credibility at scale.

Companies Gain More Control Over Brand Associations

LinkedIn is also expanding tools for company page administrators. In some cases, businesses will be able to remove accounts that falsely claim employment from appearing on their page or in related search results.

That matters because fake associations can create reputational confusion for employers and misleading signals for recruiters, clients and investors. If a profile claims a role at a recognizable company, it can gain visibility and legitimacy it has not earned.

Page admins will be able to visit the profile in question and manually remove the false association. LinkedIn is also testing a setting that would require future users attempting to link themselves to a company page to complete workplace verification, such as confirming a work email address.

Importantly, removing a profile from a company page will not alter the member’s own LinkedIn profile. The user will still control their account, but the profile will no longer show a clickable link to the company page and the experience will no longer appear as verified.

Rodriguez said the feature is designed to give members “signals and context” to make better decisions. He also noted that the tool is focused on full-time employees, not contractors or field workers, though those workers may have other ways to confirm legitimate affiliation.

Identity Verification Beyond LinkedIn

LinkedIn is also broadening partnerships that allow members to display verified identities outside its own platform. The company said Truecaller and PeerSpot will join existing partners including Adobe and UserTesting.

In one example, a Truecaller user can add a LinkedIn-verified identity so the recipient sees that signal when the person places a call. It is part of a broader effort to make verification portable, so trust established on LinkedIn can carry into other digital environments.

Why LinkedIn Is Doubling Down

The company’s push reflects a simple but powerful business reality: in a market flooded with automation, credibility becomes a differentiator. For professionals, verification can improve discoverability and engagement. Rodriguez said verified members, on average, receive 50% more post views and 90% more impressions than non-verified profiles.

For LinkedIn, that is more than a product feature. It is a platform strategy. As fake accounts become easier to create and harder to detect, the network that can best prove authenticity may also be the one that sustains the most trust, engagement and value over time.

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Cyprus Holds Its Appeal For Investors Despite Energy And Financing Headwinds

by THEFUTURE.TEAM

September 24, 2026

Cyprus continues to stand out as one of Europe’s more resilient investment destinations. According to the latest EY Cyprus Attractiveness Survey 2026, 83 per cent of international investors still regard the island as attractive for foreign direct investment, even as concerns over energy costs, access to finance and bureaucracy persist.

Presented by Stelios Demetriou, EY Cyprus Head of Strategy and Transactions and M&A Leader for Central, Eastern and Southeastern Europe & Central Asia, the report estimates Cyprus’ FDI stock at roughly €82 billion in 2025. Investment remains concentrated in financial services, real estate and information and communications technology.

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Investor Confidence Remains Broadly Intact

The survey shows a market that continues to command credibility among global capital allocators. Of the respondents, 56 per cent described Cyprus as definitely attractive and another 27 per cent as fairly attractive. A further 13 per cent were neutral, while only 4 per cent considered the island unattractive.

The findings are based on responses from 80 foreign investors across 23 countries and 11 sectors. Senior executives and investment decision-makers took part, and around 92 per cent of respondents already have business operations in Cyprus.

That established presence is translating into stronger intent. Sixty-seven per cent of respondents said they plan either to enter the Cypriot market or expand existing operations, up from 57 per cent in 2024 and just 29 per cent in 2022.

Among companies already operating on the island, 62 per cent expect to expand over the next 12 months, while 29 per cent intend to maintain current activity levels. Half of those without an existing footprint said they are considering entry into the market.

Tax Still Anchors The Investment Proposition

Tax remains Cyprus’ most powerful competitive advantage. Ninety per cent of respondents rated the country’s corporate tax regime and broader tax framework as attractive. Quality of life followed at 82 per cent, while political and social stability scored 65 per cent.

Investor confidence in the local workforce was also notable, with 58 per cent citing skills as a strength. Nearly half, 49 per cent, pointed to the country’s growth prospects.

The emphasis on taxation carries added significance after Cyprus raised its corporate income tax rate from 12.5 per cent to 15 per cent at the start of 2026 as part of wider tax reform. The European Commission has noted that corporate income tax still plays an unusually large role in Cyprus’ public finances, accounting for about 20 per cent of tax revenues, more than twice the EU average.

Energy, Finance And Red Tape Remain The Pressure Points

For all the optimism, investors were clear about where Cyprus must improve to sustain momentum.

Energy costs were the most frequently cited weakness, mentioned by 50 per cent of respondents. Access to finance and capital followed at 38 per cent, while the bureaucratic and administrative environment was flagged by 35 per cent. Transport and logistics infrastructure was cited by 33 per cent, and the availability of investment opportunities by 31 per cent.

These concerns extend beyond the EY survey. The European Commission has also identified access to finance and the business environment as areas requiring further reform, while calling for faster progress on renewables, electricity grids and storage to ease energy costs.

Energy has become an even more important issue in 2026. The Commission expects Cyprus inflation to rise to 3.6 per cent next year, largely because of higher energy prices linked to the Middle East conflict, even as it forecasts economic growth of 2.3 per cent this year and 2.7 per cent in 2027.

Geopolitics Is Rising On The Risk Agenda

Geopolitical uncertainty is now firmly in investors’ line of sight. Seventy-four per cent of respondents identified geopolitical tensions and conflicts as a potential threat to Cyprus’ attractiveness over the next three years.

That concern ranked well ahead of low connectivity, adverse reputation and a heavier regulatory burden, each cited by 29 per cent. Tight labour market conditions followed at 27 per cent, while volatile energy prices and supply problems were noted by 26 per cent.

Beyond The Core Economy, New Growth Areas Are Emerging

Despite the risks, investors are looking beyond Cyprus’ traditional strengths. While 48 per cent said future investment would focus on the sale of products and services, 21 per cent identified research and development, and 19 per cent pointed to business support services. Continued interest in regional headquartering also signals the island’s evolving role as a corporate base for wider markets.

Looking ahead, 60 per cent of respondents expect Cyprus to become more attractive for FDI over the next three years, including 9 per cent who anticipate a significant improvement. Another 24 per cent expect little change, while 6 per cent foresee deterioration.

Real estate, infrastructure and construction were seen as the sectors most likely to drive longer-term growth, cited by 23 per cent of investors. Tourism and leisure, as well as ICT and telecommunications, followed at 14 per cent each, with payments and fintech at 11 per cent.

A Stronger Outlook Than The Wider European Market

Cyprus’ relative resilience comes at a time when Europe’s broader investment environment remains under pressure. EY recorded 5,026 foreign investment projects across Europe in 2025, down 7 per cent from the previous year. Even so, 60 per cent of businesses surveyed across Europe still expect the region’s attractiveness to improve over the next three years.

For Cyprus, the message is clear: the island retains powerful structural advantages, but preserving investor confidence will depend on reducing costs, improving financing conditions and cutting the friction that still slows business activity.