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Larnaca’s Tourism Sector Poised For Growth In 2026, Says Chamber President

Dr. Nakis Antoniou, President of the Larnaca Chamber of Commerce and Industry, has outlined a bright outlook for Larnaca’s tourism sector in 2026, emphasizing that positive factors are aligning for robust growth in the city.

Cultural Capital as a Catalyst

The recent honor of being named the European Cultural Capital for 2030 is expected to significantly boost tourist arrivals. This prestigious accolade not only enhances Larnaca’s profile but also fosters an environment where cultural tourism can thrive.

Investment in Boutique Hotel Developments

Antoniou noted that there have been approximately 20 proposals for the establishment of small luxury hotels or boutique accommodations within the city. These projects often repurpose existing structures to create unique lodging experiences that encourage visitors to explore local dining, cafes, and the city’s picturesque neighborhoods. This strategic shift promises to stimulate the local economy by directing tourism benefits to a wider range of local businesses.

Marina Developments and Infrastructure Enhancements

In tandem with the hotel investments, enthusiasm is growing around plans for the city’s marina. Discussions are currently underway with Greece’s Ministry of Transport, Communications, and Works, with a pilot study on the marina’s development being led by the Greek Public Investment Fund. Additionally, the prospect of a legal endorsement for a proposal by Panos Alexandrou, CEO of Prosperity Group CY Ltd, signals further commitment to transforming Larnaca’s port and marina into a vibrant center of economic activity.

Enhanced Connectivity for a Growing City

Another major boost to Larnaca’s tourism prospects is the imminent completion of the third phase of the Larnaca – Dekeleia coastal road project. This new infrastructure is expected to not only improve local and international access but also to facilitate greater movement of tourists throughout the city, reinforcing Larnaca’s reputation as a prime travel destination.

Outlook: A Promising Future

With escalating investments, enhanced infrastructure, and a renewed focus on cultural assets, local investors and business leaders are confident in Larnaca’s upward trajectory. Dr. Antoniou concluded that the combination of these developments, along with the removal of longstanding environmental challenges along the seafront, positions Larnaca for sustained tourism growth and economic prosperity.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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