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Larnaca And Paphos Set Course For Positive Tourism Growth In 2026

by THEFUTURE.TEAM

January 17, 2026

Strategic Enhancements And Sustainable Tourism Initiatives

Tourism stakeholders in Larnaca and Paphos are positioning themselves for a robust recovery in 2026, with a strategic focus on quality enhancements, sustainability, and targeted infrastructure improvements. Local authorities emphasize that although geopolitical and economic challenges persist, confidence remains high as both destinations build on their recent successes.

Upgraded Offerings And Enhanced Accessibility In Larnaca

In Larnaca, optimism after a successful 2025 underlines the strategic direction for the coming year. Dinos Lefkaritis, President of the Larnaca Regional Board of Tourism (Larnaca Tourism), stated that the upcoming plan will build on a strong foundation of initiatives. The focus is on upgrading the tourist experience by promoting authentic local elements while addressing practical challenges such as road improvements, beach erosion along areas like Oroklini, and enhancing access to tourist zones.

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Efforts will extend to expanding greenery, establishing tourist clusters such as the nine beekeeping villages in mountainous Larnaca, and resolving longer-standing issues including infrastructure delays and visual pollution. Enhanced coordination with local municipal authorities reinforces an integrated approach to promote Larnaca as a refined and accessible destination.

Digital Transformation And Thematic Diversification In Paphos

Similarly, Paphos is charting a course toward sustainable tourism, leveraging its strong performance in 2025 despite international uncertainties. Nasos Hadjigeorgiou, the Executive Director of the Paphos Regional Tourism Board, outlined plans for 2026 that prioritize year-round air connectivity with major carriers across Europe. Additional strategic efforts include developing thematic markets such as sports, wellness, rural tourism, and the 55-plus segment.

Paphos is also enhancing its digital infrastructure with new QR and smart information points, digital tours, and data analytics tools. The city’s forward-thinking initiatives, bolstered by collaborations with Hermes Airports, the Deputy Ministry of Tourism, and various industry players, are positioning it as a smart and experiential destination in the Mediterranean.

Sustainable And Experiential Tourism For The Future

Both Larnaca and Paphos are embracing a transition from traditional sun-and-sea tourism to a more experiential, quality-driven approach. Paphos, for instance, is promoting eco-friendly initiatives, interactive cycling routes, and a focus on local gastronomy and cultural events, further reinforcing its identity as a multi-thematic and smart destination.

In summary, with the backing of robust public-private partnerships and strategic investments, the outlook for tourism in these key Cypriot cities remains promising. As Cyprus prepares to host major international events including conferences under its EU Council Presidency, both Larnaca and Paphos are set to capitalize on new opportunities for growth in 2026.

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Cyprus Enterprises Strengthen Cloud Adoption Amid EU Digital Shift

by THEFUTURE.TEAM

February 16, 2026

Overview Of Cloud Adoption In Cyprus And The EU

Recent Eurostat data reveals that 51.38% of Cypriot enterprises engaged with paid cloud computing services in 2025, aligning closely with the overall European Union average of 52.74%. This consistency underscores the region’s commitment to digital transformation, despite a slight decline from Cyprus’ 52.93% usage in 2023.

Acceleration Across The European Landscape

At the EU level, there was a notable 7.4 percentage point increase in cloud adoption since 2023. The long‐term trajectory is even more remarkable, considering that only 17.8% of EU enterprises used these services in 2014. This significant growth over the past decade is a testament to the rapid integration of digital infrastructures in European business operations.

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Differentiated Digital Maturity Across Member States

Within the union, the distribution of cloud service adoption varies significantly. In Finland, 79.2% of enterprises have embraced paid cloud solutions, reflecting a high level of digital maturity. Italy (75.6%) and Malta (74.9%) also demonstrate robust engagement, positioning Southern Europe among the leading adopters. Conversely, Romania (24.9%), Greece (24.3%), and Bulgaria (17.8%) indicate that a segmented digital catch-up is still underway.

Core And Specialized Cloud Applications

Paid cloud services now underpin essential business functions. Email services lead at 85.2%, followed by office software at 71.7% and file storage at 71.5%. Enterprises have also integrated security software (65.5%), finance or accounting applications (58.2%), and enterprise database hosting (45.5%) into their operational ecosystems. Moreover, specialized applications such as enterprise resource planning (30.1%), in-house computing power (28.2%), customer relationship management (27.9%), and development platforms (26.1%) further illustrate the expanding role of cloud technology in enabling modern business complexity.

Conclusion

The data clearly illustrates that Cypriot enterprises remain well integrated within the broader European digital agenda. While operating marginally below the EU average, Cyprus has sustained its competitive position amidst a rapidly evolving technological landscape. As cloud adoption continues to accelerate across European markets, the ongoing digital transformation will no doubt remain a pivotal factor in shaping business strategy and competitive advantage.