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Large UK Companies To Scale Back Hiring And Investment Amid Tax Increases

Large British businesses are preparing to slow hiring and reduce investments at the fastest pace since the COVID-19 pandemic, according to a report released by Deloitte on Monday. The survey points to the impact of substantial tax increases introduced in the government’s October budget, which include a £25 billion ($31 billion) rise in employers’ social security contributions.

Deloitte’s quarterly survey, conducted with 63 of the UK’s largest companies, reflects broader trends also seen in smaller and medium-sized businesses grappling with the tax hike. As cost control becomes a priority, the survey indicates that chief financial officers (CFOs) are scaling back their expectations for corporate investment, discretionary spending, and hiring over the next 12 months.

Ian Stewart, Deloitte’s chief economist, noted, “With cost control to the fore in the wake of the budget, CFOs have trimmed expectations for corporate investment, discretionary spending, and hiring in the next 12 months.”

The survey, conducted from December 3 to December 16, did not account for the recent drop in sterling and the spike in 30-year government bond yields, which have reached their highest levels since 1998. These developments have raised concerns about an economic slowdown since the government’s budget announcement.

Employment intentions among businesses have seen the steepest decline since early 2020, and plans for capital expenditure are at their weakest since Q3 2023. Companies are also showing less appetite for taking on risk, with CFOs showing the least confidence in the economy in more than a year.

Despite this, business optimism has dipped to a two-year low, although the overall sentiment is not as negative as the lows witnessed in 2022 or 2020, according to Deloitte’s findings. While CFOs still consider the UK a more attractive investment destination than the eurozone, the gap has narrowed, with Europe trailing behind the United States as the preferred choice for investment.

In a separate survey, manufacturing trade body Make UK revealed that 57% of manufacturers would consider increasing investment once the government provides further details on its long-term industrial strategy, expected in the first half of 2025.

Stephen Phipson, Chief Executive of Make UK, emphasized the urgency of the government presenting clear and immediate priorities as part of the industrial strategy. He believes it could help boost business confidence and set a positive tone for the year ahead.

YouTube Enhances Podcast Experience With AI And Smart Playback Features

YouTube Advances Its Podcast Strategy

YouTube is expanding its podcast offering with a set of new features for Premium subscribers, including AI-powered recommendations, an Auto Speed playback setting and an updated on-the-go listening mode. The additions are designed to improve podcast discovery and make audio content easier to consume across different listening environments.

Redefining Content Discovery

The new recommendation system uses artificial intelligence to suggest podcasts based on users’ listening habits, interests and previously consumed content. The launch comes as competition intensifies across the podcast industry, with major platforms investing heavily in personalized content discovery and audience retention. Growing interest in video podcasts has also prompted streaming and technology companies to expand podcast-related offerings as they compete for user engagement.

Optimized Playback With Auto Speed

YouTube’s new Auto Speed feature automatically adjusts playback speed throughout an episode based on pacing and content delivery. Unlike traditional speed controls, which apply a fixed playback rate, the feature is designed to adapt dynamically to different speaking styles and segments while maintaining clarity and comprehension. The update aims to help listeners consume content more efficiently without manually adjusting playback settings.

Seamless On-The-Go Listening

An updated listening mode introduces controls designed for users who consume podcasts while commuting, exercising or multitasking. The feature includes shortcuts for skipping ahead, returning to previous sections and moving directly to the next episode. By simplifying navigation, YouTube is seeking to improve the background listening experience for audio-focused users.

Strategic Positioning In A Competitive Market

The latest updates build on YouTube’s broader push into audio content and subscription services. Earlier initiatives included the Ask Music feature, which allows Premium subscribers to generate personalized playlists and radio stations. According to the company, Premium users logged more than 800 million hours of podcast listening in April 2026, while YouTube Podcasts surpassed 1 billion monthly active users. Those figures highlight the platform’s growing presence in a market traditionally dominated by dedicated audio services.

Availability Across Platforms

Currently, both the Auto Speed feature and the on-the-go mode are available for Premium users on Android devices, with plans to expand support to iOS in the coming months. This phased rollout highlights YouTube’s focus on enhancing user experience across diverse operating systems, ensuring that its premium offerings meet the evolving needs of its global user base.

Conclusion

By infusing its podcast model with AI-driven personalization and smart playback features, YouTube is not only refining the user experience but also positioning itself strongly against competitors. As the podcast market continues to swell, such strategic innovations are essential for maintaining and growing user engagement in a highly competitive digital ecosystem.

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