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Lagarde Warns: AI Threatens Europe’s Social Model Without Urgent Action

Artificial intelligence could disrupt Europe’s carefully balanced social model unless countries step up efforts to develop the necessary skills, European Central Bank (ECB) President Christine Lagarde cautioned at an ECB conference in Frankfurt, Bloomberg reports.

Key Takeaways

Lagarde acknowledged AI’s potential to boost productivity but underscored its risks, particularly growing inequality in the labor market.

  • The demand for highly skilled professionals who can leverage AI will surge, while those struggling to adapt may be left behind.
  • She pointed to a 2025 analysis estimating that 23% to 29% of jobs in Europe are highly exposed to automation.
  • Europe’s strong labor protections could complicate large-scale workforce shifts, making the transition more disruptive if not properly managed.

The Bigger Picture

Lagarde’s remarks reflect broader concerns among central banks as they grapple with AI’s economic impact amid long-term challenges like demographic shifts and climate change.

She also highlighted AI’s role in Europe’s push for technological sovereignty, warning that reliance on foreign innovations may no longer be sustainable.

“We can no longer assume seamless access to cutting-edge technologies developed abroad. This new reality strengthens the case for Europe to take a leadership role in AI,” Lagarde said.

What’s Next?

The ECB is closely monitoring how AI could reshape inflation, monetary policy, and financial stability. The Bank for International Settlements has also urged central banks to better understand AI’s economic implications and leverage it internally.

Lagarde’s conclusion was clear:
“We must remove all barriers that prevent us from leading this revolution. But we must also prepare for its human and environmental impact—starting now.”

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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