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KPMG Survey Reveals Slow Progress In ESG Data Assurance Readiness

A recent KPMG report reveals that only 29% of companies feel prepared to have their Environmental, Social, and Governance (ESG) data independently assured, a minimal increase from previous surveys. This comes as regulatory deadlines for ESG reporting and assurance approach, particularly in the EU where large companies are expected to begin compliance in 2025.

KPMG’s annual ESG Assurance Maturity Index surveyed 1,000 senior executives across various sectors and regions. It categorises companies into Leaders, Advancers, and Beginners based on their preparedness for ESG data assurance. While there is some progress, with both Leaders and Advancers improving their scores, the gap between these groups and Beginners is widening, highlighting the urgent need for action.

Larry Bradley, Global Head of Audit at KPMG, emphasised the evolving nature of ESG assurance readiness. “Getting ready for ESG assurance is a journey,” he noted, underscoring that companies often realise the increasing complexity of the task as they advance.

Geographical differences were notable, with France leading the scores, followed closely by Germany and Japan. Companies with higher revenues also demonstrated greater preparedness, with those earning over $100 billion achieving significantly higher maturity scores compared to those with lower revenues.

The survey highlighted the benefits of ESG readiness beyond compliance. Companies noted advantages such as greater market share, reduced costs, and new business models. However, the need for skilled personnel remains a significant challenge, with many companies planning to hire externally to meet their ESG goals.

Supply chain management is another critical area, with leading companies imposing stricter ESG requirements on their suppliers. This includes demanding ESG data integration and assurance, although such practices are still in the early stages.

TikTok Launches In-App Travel Booking Platform In The US

Introducing TikTok GO

TikTok has unveiled TikTok GO, a groundbreaking travel booking platform available exclusively in the U.S. for users aged 18 and older. This strategic innovation allows users to discover hotels, attractions, and experiences directly through the app, seamlessly integrating travel discovery with transaction capabilities.

Innovation In Travel Discovery

TikTok GO combines video content, search functions and location-based pages to surface travel recommendations inside the platform. Users can review listings, check availability and complete bookings without leaving the app. Building on the expansion of TikTok Shop, the launch reflects TikTok’s wider strategy of integrating commerce into its content ecosystem.

Strategic Partnerships And Revenue Opportunities

Partnerships with travel companies, including Booking.com, Expedia, Viator, GetYourGuide, Tiqets and Trip.com, power the new platform. Creators participating in the programme can earn commissions by linking content directly to travel bookings and promotional campaigns. Additional monetisation opportunities created through the platform further expand TikTok’s commercial ecosystem.

Competitive Dynamics In The Digital Space

TikTok GO broadens the company’s presence beyond social media and entertainment into travel discovery and booking services. Direct competition with platforms such as Google is expected to intensify, particularly in search and location-based travel recommendations. Relationships with travel companies that also compete in booking and discovery markets add another layer to TikTok’s broader expansion strategy.

Evolving The Digital Travel Experience

Adam Presser, CEO of TikTok USDS Joint Venture, encapsulated the new initiative by stating, “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities.” This move builds on TikTok’s previous in-app booking experiments, including its 2022 collaboration with Ticketmaster for event ticket sales, further underlining the company’s commitment to integrating commerce within its digital ecosystem.

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