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Keve Establishes Cyprus’ Inaugural Business Association Of Sports

by THEFUTURE.TEAM

October 28, 2025

A New Chapter In Cyprus’ Sports Industry

The Cyprus Chamber of Commerce and Industry (Keve) has announced the creation of BAS Cyprus, the nation’s first Business Association of Sports. This pioneering initiative is designed to integrate the sports and business sectors, driving collaboration, innovation, and sustainable development across the region.

Fostering Investment And Innovation

The newly established BAS Cyprus is set to become a vital link for companies, organizations, and professionals operating in the sports arena. By building a robust network of partnerships and offering comprehensive training and representation, BAS aims to attract investment, catalyze innovation, and generate fresh employment opportunities. The initiative is positioned to elevate Cyprus as a regional hub for sports business and innovation.

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Bridging Business And Sport

Philokypros Roussounides, Keve Secretary General, highlighted the significance of this step as a means to bolster Cypriot sport through enhanced business engagement and international outreach. BAS Cyprus is envisioned as a bridge between entrepreneurship and sport, reinforcing international participation while contributing to the economic, social, and environmental development of the country.

Championing A Collaborative Future

BAS Cyprus is open to a wide spectrum of participants—from traditional businesses and sports clubs to startups and service providers. By fostering networking and strategic partnerships on both local and international levels, BAS is set to offer its members increased visibility and access to specialized knowledge crucial for strengthening their market positions.

Industry Leadership And Strategic Growth

Under the leadership of President Eva Pourkou, along with vice president Aristos Potamitis, general secretary Panos Georgiou, treasurer Marios Athanasiou, and board member Mary Charalambous Papamiltiadi, BAS Cyprus is poised to drive the evolution of the sports sector. As Cyprus capitalizes on untapped potential in the international sports arena, BAS emerges as a key player in uniting business acumen with sports excellence.

Keve’s commitment to supporting initiatives that propel the nation forward is evident in this strategic formation, promising to deliver lasting benefits for Cyprus’ sporting and economic landscapes.

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Starbucks Wins ‘Best Workplace / Employer Of Choice At The 18th IN Business Awards

by News Editor

May 26, 2026

Starbucks was recently awarded the ‘Best Workplace / Employer of Choice’ award at the 18th IN Business Awards in Greece — a recognition that reflects the company’s philosophy and its ongoing investment in its people.

This distinction confirms Starbucks’ commitment to creating a work environment defined by respect, collaboration, inclusivity, and equal opportunities for all. Starbucks consistently fosters a culture that encourages growth, authenticity, and participation since people are always at the center.

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“At Starbucks, our success is rooted in our people. This recognition is a testament to our team’s dedication to nurturing a space where everyone can express themselves, grow equally, and deliver exceptional experiences to our customers,” said Pambis Anastasis — District Manager of Starbucks, who received the award.

Through modern development and employee support practices, Starbucks meaningfully invests in the continuous training and empowerment of its workforce, offering learning opportunities, mentorship, and career advancement at every stage of their journey.

The company also promotes an inclusive workplace where every employee feels a sense of belonging, can express themselves freely, and grow equally. This approach is a core element of Starbucks’ identity and is reflected both in the company’s internal culture, and in the experience it delivers to customers.

Winning at the prestigious IN Business Awards is a great honor for Starbucks and serves as a strong affirmation that its people are always at the heart of every step it takes.