Jumbo’s sales in Cyprus rose by approximately 15% year on year in September, underscoring the retail group’s resilient trading momentum across its four core markets during the first nine months of 2026.

Back-to-School Trade Provides A Critical Test

The Greek retailer said sales in Cyprus increased by around 15% compared with September 2025, while sales for the January-to-September period were approximately 7% higher than a year earlier.

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September is a strategically important month for Jumbo, as the back-to-school season typically serves as an early read on consumer demand and household spending behaviour.

Operating In A More Fragile Consumer Environment

This year’s seasonal uplift came against a difficult economic backdrop, with market conditions varying across Greece, Cyprus, Bulgaria and Romania. Inflationary pressure, fiscal tightening and continued geopolitical uncertainty have weighed on purchasing power and added volatility to energy and transport costs.

Even so, Jumbo said the sales momentum seen in earlier months carried through into September, allowing the company to preserve a broadly positive trajectory across the group.

Group-Wide Sales Growth Remains Positive

Overall group sales rose by approximately 8% year on year in September, bringing growth for the first nine months of 2026 to about 6%.

The company said the performance left management cautiously optimistic about the full-year outlook, while noting that visibility remains limited and the external environment continues to be uncertain.

Market By Market: Greece Leads, Romania Lags

In Greece, net sales at the parent company, excluding intercompany transactions, increased by approximately 9% year on year in September. For the first nine months of the year, Greek net sales were about 8% higher than in the same period of 2025.

Cyprus delivered one of the strongest results in the group, with sales up approximately 15% in September and about 7% higher over the January-to-September period.

Bulgaria also posted solid growth, with sales across Jumbo stores and its local e-commerce platform rising by approximately 15% year on year in September. For the first nine months, Bulgarian sales were about 14% higher.

Romania was the only market to decline. Sales across Jumbo’s store network and local e-commerce platform fell by approximately 3% in September and were down about 5% for the year to date.