Strong Performance Across Key Markets
Greek retailer Jumbo has achieved an 8 percent year-over-year increase in sales for the January–August 2025 period, underscoring its resilient market position despite prevailing inflationary pressures, increased VAT in Romania, and global economic uncertainty. In Greece, the parent company reported a 7 percent rise in net sales in August, with a 9 percent gain over the first eight months of the year. Cyprus experienced a robust 12 percent jump in August, translating to an approximate 9 percent year-to-date growth. Meanwhile, Romania’s combined online and offline sales grew by 8 percent in August and 7 percent in the period, and Bulgaria saw August sales up by 7 percent, though year-to-date growth was a modest 3 percent, reflecting a deceleration compared to the previous year.
Operational Efficiency and Asset Acquisition
In addition to its encouraging sales performance, Jumbo has made significant strides in improving its operating efficiency. The group has strategically acquired several leased properties, investing approximately €39 million between 2021 and 2024 to purchase five outlets in Greece and Romania. This year alone, Jumbo has completed acquisitions for two additional leased stores in Greece and is finalizing transactions for two more locations in Patras and Athens. These investments are set to propel the company into owning roughly 70 percent of its 89 retail outlets across Greece, Cyprus, Bulgaria, and Romania, positioning the firm to better control its asset base and operational costs.
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Focus on Romania for Future Growth
Romania remains a focal point of Jumbo’s expansion strategy. The retailer currently operates 20 stores in the country, complemented by an expanding online platform. With plans to double its network in Romania over the next eight years, the company has already inked an agreement for a new store in Baia Mare, signaling its commitment to tapping into the region’s growth potential.
Outlook for the Full Year
The latest performance metrics bolster management’s full-year outlook, with projected group sales growth of approximately 4 percent and profitability levels expected to remain on par with 2024. Jumbo’s balanced strategy of leveraging strong regional performance and pursuing asset optimization initiatives exemplifies its capacity to navigate complex market conditions while preparing for sustainable long-term growth.
