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Jumbo Group Navigates Market Challenges With Steady Growth In Early 2026

Robust Growth In Cyprus And Greece

Jumbo Group reported positive sales growth at the start of 2026, with revenue in Cyprus increasing by 3% in February and by 6% during the first two months of the year. The company noted that results were achieved despite a strong comparative period in 2025, when the carnival season boosted demand across several product categories.

Region-Specific Challenges And Opportunities

Network sales in Cyprus, including the online store, declined by 1.8% in February. However, cumulative sales for January and February still recorded a 4% increase compared with the same period last year. In Greece, the group’s net sales, excluding intragroup transactions, rose by 6% in February and by 8% during the first two months of the year. Bulgaria also reported strong growth. Sales increased by 7% in February and by 11% during the January–February period. Romania was the only market to record a decline. Network sales there fell by 3% in February and by 4% during the first two months of the year. The company attributed the slowdown to currency depreciation, higher VAT and new fiscal measures, alongside inflation that reached 9.6% in January.

Strategic Expansion And Geopolitical Influences

Jumbo continues to expand its presence through international partnerships. In Israel, the group’s collaboration with Fox Group led to the opening of the fifth Jumbo store in the market. At the same time, rising geopolitical tensions in the Middle East are beginning to influence consumer sentiment in the region, creating additional uncertainty for retail activity.

Resilient Supply Chains And Commitment To Shareholders

The company said it has managed disruptions in international transport and supply chains through previously secured agreements with suppliers and logistics partners. The stronger euro compared with the previous year has also supported purchasing conditions. Following an extraordinary general meeting held on February 4, 2026, Jumbo announced an extraordinary cash distribution of €0.50 per share before tax. The ex-dividend date is set for March 23, 2026, while payments are scheduled to begin on March 30, 2026.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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