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January Data Sets The Stage For A Robust Tourism Outlook In 2026

January Data Insights And The Promising Start

Latest figures from the Statistics Service, expected to be released today, point to a strong start to 2026 for Cyprus’ tourism sector. Early January data indicate positive momentum that could continue throughout the year, provided external disruptions remain limited.

Clean Monday Weekend: The First Litmus Test

The upcoming Clean Monday three-day weekend, scheduled for February 21–23, is viewed as the first major test of this year’s tourism performance. Industry representatives report strong booking activity expected to lift monthly averages, even as February occupancy currently stands at around 30%. Christos Angelides, Managing Director Of PASYXE, highlighted that hotels in key areas such as Limassol, buoyed by carnival festivities, and Paphos are predicted to operate at full capacity during this period.

Investment In Hospitality And Local Attractions

Beyond the main tourist centers, surrounding villages near Limassol and Paphos have seen increased investment in accommodation and dining infrastructure. These developments are expanding travel options and encouraging short excursions, particularly with favorable weather forecasts. Many hotels are also preparing curated Clean Monday menus aimed at enhancing the on-site guest experience and increasing visitor spending within properties.

A Year-Round Tourism Strategy And Future Trends

Industry leaders continue to stress the importance of maintaining a flexible, year-round tourism strategy. Expanding air connectivity remains a key factor, with growing flight availability from markets such as Armenia, Romania, Bulgaria, Latvia and Poland, alongside steady demand from the United Kingdom and Israel. While growth from Germany remains modest, it is viewed as a positive indicator. Stakeholders emphasize that sustaining winter tourism requires coordinated efforts across the broader hospitality and tourism ecosystem, including events, conferences and cultural activities.

Looking Forward To A Strong Tourism Season

March is expected to deliver strong results and may outperform the same period last year. Several hotel operators plan to open earlier to capture early-season travel packages offered by tour operators, potentially extending the tourism season from early spring through late November.

In addition, the timing of Easter celebrations across Catholic, Jewish and Orthodox calendars is anticipated to support increased visitor flows from late March into early April. Industry observers see this as part of a broader trend toward a longer and more stable tourism season with sustained demand throughout the year.

EU Services Production Grows As Information And Communication Lead

Services production continued to expand across the European Union in August 2026, with information and communication recording the strongest annual growth. However, performance varied significantly between industries and member states, while Cyprus reported a mixed picture, with business services expanding and hospitality-related activities declining.

Information And Communication Leads Sector Growth

Compared with August 2025, services production increased by 5.9% in the euro area and 5.8% across the EU in information and communication. Transportation and storage also recorded growth, rising by 2.1% and 1.9%, respectively.

Real estate activities increased by 1.6% in the euro area and 1.1% in the EU. Professional, scientific and technical activities grew by 1% in both areas, while administrative and support services advanced by 1.1% and 1.3%.

Accommodation and food services was the only major sector to record an annual decline, falling by 0.1% in both the euro area and the EU.

The monthly figures were more mixed. Information and communication remained the strongest performer, increasing by 1.2% in the euro area and 1% across the EU. Real estate activities rose by 0.4% and 0.9%, respectively, while transportation and storage edged up 0.1% in the euro area but declined by 0.2% in the EU.

Administrative and support services recorded modest gains of 0.2% in the euro area and 0.1% in the EU. Accommodation and food services fell by 0.3% and 0.4%, while professional, scientific and technical activities declined by 0.8% and 0.9%, respectively.

Slovakia And Greece Record Strongest Annual Growth

Romania recorded the largest monthly increase in services production, at 5.2%, followed by Malta at 1.8% and Portugal at 1.7%. Luxembourg experienced the steepest decline, with output falling by 5.1%, followed by Bulgaria at 2.3% and Denmark at 1.9%.

On an annual basis, Slovakia led with growth of 10%, followed by Greece at 9.3% and Malta at 7.5%. Hungary recorded the weakest performance, with services production declining by 5.6%. Denmark fell by 5.3%, while Italy recorded a smaller decrease of 0.3%.

Cyprus Sees Growth In Business Services But Weakness In Hospitality

Cyprus’ latest figures show a similar divide between expanding business services and weaker hospitality-related activities. According to the Statistical Service of Cyprus (Cystat), professional, scientific and technical activities recorded the strongest annual growth among the covered sectors in the second quarter of 2026, increasing by 3.4%.

Transportation and storage and information and communication both grew by 2.1%, while real estate activities rose by 1.6%. In contrast, accommodation and food services declined by 3.1% year on year, and administrative and support services fell by 2.2%.

First-half results were more favourable for several sectors. Between January and June, professional, scientific and technical activities grew by 3.5%, transportation and storage by 2.8%, real estate by 2.1% and information and communication by 1.3%.

Nevertheless, administrative and support services contracted by 1% over the six-month period, while accommodation and food services declined by 0.7%.

How Cyprus’ Figures Differ From Eurostat’s Data

The Eurostat and Cystat figures measure different aspects of economic activity and are not directly comparable. Eurostat’s services production index tracks changes in the volume of output, whereas Cystat’s Turnover Value Index for Services and Transport measures the value of sales at current prices.

The reporting periods also differ: Eurostat’s figures cover August, while the cited Cypriot data relate to the second quarter and first half of 2026.

Cystat transmits services production data to Eurostat but does not yet publish a separate national production index. Turnover figures therefore remain the main publicly available national indicator for the sector.

Taken together, the data point to continued growth in several of Cyprus’ business-oriented services, alongside persistent pressure on accommodation, food and administrative support activities.

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