Jack Dorsey, the visionary co-founder of Twitter and Block CEO, is once again challenging the status quo by investing $10 million in experimental open-source projects designed to transform the social media landscape.

Innovating Beyond Conventional Platforms

In a bold shift from traditional corporate social media models, Dorsey is spearheading a series of initiatives under an online collective called And Other Stuff, which was founded in May. The group, which includes influential figures such as Twitter’s first employee Evan Henshaw-Plath, Cashu creator Calle, former Truth Social engineer Alex Gleason, and Intercom veteran Jeff Gardner, is set on creating a community of hackers rather than building another company.

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Redefining Social Media Through Open Innovation

Initially collaborating on Nostr, an open, apolitical social networking protocol, the team now extends its experimental eye to alternatives like ActivityPub—the protocol behind Mastodon—and Cashu. Their portfolio includes early-stage apps such as Bitchat, Sun Day, Shakespeare, and heynow, as well as tools like the Cashu wallet and the privacy-first messenger White Noise. These innovations demonstrate a commitment to creating platforms that promote both developer autonomy and user empowerment.

A Philosophical Pivot Away From Advertiser Dominance

Dorsey’s renewed approach questions the long-accepted corporate mechanisms that have long shaped social media. Reflecting on Twitter’s evolution, he argues that platforms reliant on advertising revenue inherently hinder open innovation and creative disruption. His experience highlights the limitations of traditional business models—where advertiser pressure can erode revenue streams and compromise platform integrity—and drives his pursuit of open, protocol-driven ecosystems.

Embracing AI-Driven Development And A New Social Contract

Recent advances in AI-assisted coding have enabled the team to rapidly prototype and deploy new applications. Projects like Shakespeare, an app-building platform for Nostr-based social networks with AI support, illustrate this cutting-edge synergy between technology and community-driven development. In parallel, efforts to outline a comprehensive Social Media Bill of Rights aim to guarantee privacy, security, and transparency while ensuring interoperability and user governance.

A Vision For A Decentralized And Accountable Future

Dorsey’s initiatives are not without precedent. His earlier support of open protocols eventually seeded the creation of Bluesky, though he remains critical of models dependent on VC funding and centralization. By advocating for a future modeled after decentralized principles akin to Bitcoin and Nostr, he envisions a platform ecosystem where businesses can thrive without compromising the public benefit of an open protocol.

Through collaborations, innovative app development, and engaging discussions, such as his recent podcast appearance on revolution.social—Dorsey and his team are laying the groundwork for a radical redefinition of social media. As these experiments progress, the journey towards an open, accountable, and truly decentralized social network promises to reshape how users interact online.