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Israel Surpasses United Kingdom in Cyprus Tourism Arrivals for December 2025

In a surprising twist in Cyprus’ tourism metrics, Israel emerged as the top source market in December 2025, outpacing the United Kingdom, which has long dominated the landscape. Even if this shift occurred for just one month in an otherwise consistent trend, it offers valuable insights into evolving travel dynamics.

Overview Of December Trends

According to data from the Cyprus Statistical Service, total tourist arrivals in December 2025 reached 156,959 compared to 133,063 in the same month of the previous year, marking an impressive 18% increase. While the United Kingdom has historically been the largest market for Cyprus tourism, this December saw Israel surpass it, accounting for 19.1% (30,020 arrivals) versus the United Kingdom’s 19% (29,826 arrivals).

Israel Takes The Lead

The leap by Israel over the United Kingdom can be attributed to several factors. London and other major UK cities are renowned for their festive atmosphere during the Christmas season, which may lead many British travelers to opt for local celebrations rather than international travel. In contrast, Israel’s appeal seems to have resonated strongly with travelers looking for a distinct holiday experience, enabling it to secure the top spot for the month.

Seasonal Competition And Market Shifts

Central European cities such as Vienna, Strasbourg, and Cologne are well-known winter attractions, further intensifying the competition for leisure travelers. Nevertheless, Cyprus continues to attract significant numbers, bolstered by strategic efforts to enhance visitor inflows from key markets. For instance, the increase in German tourists from 7,535 in December 2024 to 11,569 in December 2025 represents a robust 53.5% surge, reflecting targeted marketing strategies. Similarly, arrivals from France grew by 55.6%, albeit from a lower base, while Polish arrivals saw a 42.5% increase over the same period.

Challenges From Scandinavian Markets

While these gains highlight strong sector growth, there are warning signs from traditional markets. Scandinavian countries, which have historically contributed substantial tourist numbers, have shown declines. Danish arrivals dropped by 2.8%, and Norwegian arrivals plunged by 33.2%, whereas Swedish arrivals remained virtually unchanged with a modest increase of 0.4%.

Purpose Of Travel And Broader Impact

Analyzing purpose-of-visit data reveals that 56.4% of tourists traveled to Cyprus for leisure, 32.0% for visiting friends or relatives, and 11.3% for business, compared to December 2024 figures. On an annual scale, from January to December 2025, total tourist arrivals increased by 12.2%, reaching 4,534,073 compared to 4,040,200 in 2024. Similarly, tourism revenues surged by 15.0%, rising to €3,431.4 million for January to October 2025 from €2,983.8 million over the same period in 2024.

Conclusion And Future Outlook

The data underscores not only the dynamic shifts in visitor demographics and seasonal preferences but also highlights the success of strategic initiatives aimed at tapping into high-potential markets. As Cyprus continues to evolve its tourism offering, these trends signal an ongoing balancing act between maintaining strong traditional markets and harnessing emerging ones, ensuring robust growth and sustained economic impact in the sector.

Bank of Cyprus Upgrade Signals Fresh Optimism For Greek And Cypriot Banks

Regional Banks Enter A More Favorable Cycle

Bank of Cyprus and Eurobank are well positioned to benefit from a renewed re-rating of Greek and Cypriot bank stocks, according to Cyprus-based investment firm Roemer Capital, which upgraded Bank of Cyprus to a buy rating and reaffirmed its positive view on Eurobank.

The firm cited easing geopolitical tensions, resilient economic growth in Greece and Cyprus, lower funding costs and Greece’s expected transition to developed-market status as the main factors supporting the sector.

Roemer Capital also lowered its cost of equity assumptions, updated its forecasts following first-quarter 2026 results and extended its valuation horizon to the end of 2027, raising target prices across its banking coverage.

Bank Of Cyprus Gets The Largest Upgrade

Bank of Cyprus received the biggest revision, with Roemer Capital upgrading the stock from hold to buy and setting a target price of €11.10, implying potential total upside of 27%.

The firm highlighted the bank’s strong capital generation, profitability and projected 100% dividend payout, describing it as the strongest capital-return story among the banks under coverage. Roemer Capital maintained its buy rating on Eurobank, assigning a target price of €4.90 and forecasting potential upside of 28%. The report said the bank is well placed to benefit from loan growth, improving operating performance and merger-and-acquisition synergies.

National Bank of Greece and Piraeus Bank also retained buy ratings, with expected returns ranging from 25% to 36%. Optima Bank was upgraded to buy, while Alpha Bank remained at hold on valuation grounds.

Why Growth Still Sets The Region Apart

According to Roemer Capital, Greek and Cypriot banks continue to benefit from stronger economic fundamentals than many western European peers. The report pointed to faster economic growth, healthier balance sheets, low levels of non-performing exposures, capital ratios approaching 20% and strong customer deposit bases.

Analysts expect performing loans across the sector to grow at a compound annual rate of 6% to 8% through 2028, supported by private investment, digitalisation, green manufacturing, supply-chain expansion and a gradual recovery in household lending.

The report also said the conclusion of lending under the EU Recovery and Resilience Facility is unlikely to materially affect credit growth, as banks have already shifted back towards traditional commercial lending. Roemer Capital expects Euribor to remain between 2.2% and 2.5%, a level it believes should support both lending activity and net interest margins.

Geopolitics, Valuation And Market Structure Support The Case

The report said improving geopolitical conditions have strengthened the investment outlook, noting that Brent crude prices have largely returned to pre-war levels while Greek government bond yields have stabilised at around 3.5%. Although geopolitical risks remain, Roemer Capital believes the likelihood of a major inflationary shock or significant pressure on bank profitability has eased.

Another important catalyst identified by the firm is Greece’s expected promotion to developed-market status by FTSE Russell, STOXX and MSCI over the coming months.

According to the report, the reclassification should improve liquidity and attract a broader base of international investors. Roemer Capital also said Euronext’s acquisition of the Athens Exchange is expected to strengthen market infrastructure and increase international visibility, particularly for Bank of Cyprus and Optima Bank.

The firm noted that Bank of Cyprus has already benefited from its Athens listing, with average daily trading value increasing from less than €400,000 before its September 2024 move to nearly €6 million afterwards.

Economic Momentum Remains A Core Tailwind

Roemer Capital said both Greece and Cyprus have moved beyond post-crisis recovery and are now supported by private-sector-led growth. For Cyprus, the report highlighted recent tax reform and efforts to simplify the legal and regulatory framework, while also noting that limited foreign banking competition continues to support domestic lenders.

Overall, Roemer Capital expects Greek and Cypriot banks to remain well-positioned for profitable loan growth over the coming years.

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