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Intuit Invests Over $100 Million Annually In OpenAI’s AI Models To Transform Financial Services

by THEFUTURE.TEAM

November 19, 2025

Tax software leader Intuit has announced a landmark agreement to pay over $100 million per year for access to advanced large language models developed by OpenAI. This strategic move is set to revolutionize its suite of financial products.

Integration Across Product Ecosystem

By embedding OpenAI’s technology into its proprietary AI system, GenOS, Intuit plans to enhance the capabilities of flagship offerings including TurboTax, QuickBooks, Credit Karma, and Mailchimp. A key component of the collaboration is the integration of OpenAI’s ChatGPT chatbot, enabling a seamless customer experience. Users can now securely link their accounts and leverage AI-driven insights to manage tax filings and financial operations.

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Improved Customer Experiences Through AI

With the new integration, TurboTax customers are empowered to perform tax and financial tasks through ChatGPT without compromising confidentiality. The AI-enabled interface guides users through processes such as tax refund estimations, credit card recommendations, and real-time business activity insights via QuickBooks.

Strategic Industry Impacts And Collaboration

The deal not only diversifies OpenAI’s revenue streams but also positions the company as an essential partner across various sectors. Similar initiatives with industry giants such as PayPal, Shopify, and Walmart underscore a broader trend of integrating AI into everyday financial and retail operations.

Emphasis On Data Security

Given the sensitive nature of financial data, Intuit has reiterated its commitment to data privacy. Even as AI capabilities are expanded through ChatGPT, customer information remains secured within Intuit’s trusted ecosystem, ensuring rigorous data protection.

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Eurobank Plans €1 Billion Investment In AI And Digital Banking By 2028

by THEFUTURE.TEAM

September 11, 2026

Eurobank plans to invest about €1 billion in technology from 2025 through 2028, its largest technology investment program to date. The Banking Forward strategy focuses on digital banking, artificial intelligence, customer experience and a “phygital” model combining digital services with face-to-face support.

Digital Banking Dominates Customer Activity

Digital channels already account for 96% of Eurobank transactions, with 61% completed through the Eurobank Mobile App. Among customers aged 35 and under, digital adoption reaches 94%.

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Customers make about 574 million annual logins across e/m-banking and more than 1 million digital transactions each day. During the first half of 2026, one in three banking products was acquired digitally.

AI Moves Into Everyday Banking

Eurobank is expanding the use of AI through tools including EVA, its digital customer assistant, and myEVA, an AI-powered voice assistant for employees. The technology is also being applied to mortgage assessments, customer feedback analysis and contractual documents.

The bank’s technology architecture is built around five areas: digital channels, customer experience orchestration, data and AI, core banking, and infrastructure and cloud. About 50% of its applications and digital channels are already cloud-based.

Investment Extends Beyond Technology

The program is intended to reshape how Eurobank operates, combining automation and AI with employee development and human support. The bank says the approach is designed to improve services while maintaining access to face-to-face banking when customers need it.