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Instagram’s New Video-Editing App Targets TikTok Creators

Meta Platforms Inc. has strategically rolled out a fresh video-editing app through its Instagram unit, aiming to attract a growing number of TikTok creators. This move is part of a broader strategy to enhance content creation across major social networks like Google and Facebook.

The app, known as Edits, promises creators versatile options to customize videos tailored for Instagram, Facebook, TikTok, and more. It arrives amidst a landscape where TikTok faces scrutiny and bans, signaling Instagram’s intent to capture a larger creator base.

Initially teased back in January, the app’s unveiling coincided with a critical moment when TikTok grappled with a temporary shutdown amid regulatory challenges, drawing increased interest from creators seeking alternative platforms.

With Edits, Instagram not only solidifies its position in the social media hierarchy but also taps into a burgeoning market of content tailoring. This release has significant implications on how creators engage audiences worldwide, set against a backdrop of industry evolution. Relatedly, Cyprus’s ambitious projects continue to leverage substantial EU funds to enhance local innovations.

Sklavenitis Cyprus Sets A New Standard For Employee-Centric Benefits

Investing In Human Capital

In a bold move that underscores the growing importance of human capital in today’s business landscape, Sklavenitis Cyprus has taken innovative steps to ensure its workforce is both valued and supported. The supermarket chain has introduced a policy to pay a 14th salary to all employees—including those from Papantoniou Supermarkets—cementing its status as the sole retailer in Cyprus to implement such a comprehensive benefit.

A Significant Investment In People

This initiative is far from symbolic. With an estimated total cost of €2 million, it represents a committed investment in the company’s most valuable asset—its people. By providing an additional salary, Sklavenitis reinforces a culture of inclusivity and fairness, acknowledging every employee’s contribution to its success.

Robust Benefits For Long-Term Stability

Complementary to the 14th salary, the company has launched a robust benefits program designed to address both financial and personal security. An Automatic Cost of Living Adjustment (ATA) of 12.56 per cent ensures that wages remain aligned with inflation, safeguarding real income stability for its team members.

Comprehensive Health And Life Support

Sklavenitis further enhances employee welfare through access to a Group Life and Health Insurance Plan and a Provident Fund co-funded by the employer. These measures not only provide immediate protection but also empower employees to plan confidently for the future.

Exclusive Perks And Incentives

The company extends its commitment beyond conventional benefits by offering store discounts, a birth allowance, and holiday gift vouchers valued at €100 during both Easter and Christmas. These additional perks enhance employee satisfaction and underline Sklavenitis’ people-first ethos.

A Strategy For Mutual Success

In an industry where employee engagement directly impacts customer satisfaction, Sklavenitis’ comprehensive approach stands out as both a progressive and strategic business decision. By investing in its workforce, the company not only nurtures a supportive workplace but also drives superior corporate performance, setting a new benchmark for responsible employment practices in Cyprus.

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