Instagram’s New Policy Elevates Original Content And Reduces Repost Aggregation

Ensuring Creator Ownership

Instagram announced an update to its recommendation system, under which accounts that primarily repost content they did not create will no longer be eligible for broader distribution across the platform. The change affects how content appears in recommendations, including feeds and the Discover tab.

Boosting Originality And Innovation

The update extends an existing approach previously applied to Reels and now includes photos and carousels. Through this change, content created by original authors is more likely to be surfaced in recommendation systems.

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Defining Original Content

Instagram defines original content as material created by the user or content that includes a distinct contribution. Examples include adding commentary, interpretation, or other elements that change how the content is presented. By contrast, minimal edits such as watermarks or minor speed adjustments are not considered sufficient. Reposting content from other users, even with attribution, does not meet these criteria.

Implications For Content Aggregators

The update applies mainly to aggregator accounts that rely on reposting third-party content. Posts from such accounts will still be visible to followers, but will appear less frequently in recommendations across the platform.

Conclusion

The change adjusts how content is distributed, with a focus on differentiating between original and reposted material. It also reflects broader shifts in how platforms structure recommendations and content visibility.

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EU Agrees On Major Overhaul Of Financial Market Supervision

by THEFUTURE.TEAM

October 9, 2026

European Union finance ministers have reached agreement on a sweeping package designed to strengthen oversight of the bloc’s financial markets, in a move aimed at reducing fragmentation and improving the flow of capital across borders.

A Push To Deepen Capital Markets

The Market Integration and Supervision Package, or MISP, would grant the European Securities and Markets Authority direct supervision over major market operators that are currently regulated by national authorities. The reforms are intended to make Europe’s capital markets more integrated, more efficient and better able to channel savings into productive investment.

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According to the Irish presidency, the package is meant to help savings and investments move more freely across the European Union, improving access to finance for companies while giving households broader opportunities to earn returns on their savings.

What The Reform Would Change

Under the new framework, ESMA would take direct oversight of key trading venues, clearing houses, securities settlement bodies and crypto-asset service providers. The package would also establish a permanent, independent executive board within the regulator, strengthening its institutional capacity.

Market operators would be able to opt into a new EU-wide operating framework. In parallel, the reforms would seek to make national supervision more consistent and update rules governing trading, transaction completion, investment management and the use of blockchain technology.

Why The Agreement Matters

Supporters of deeper capital markets argue that Europe has long paid a price for regulatory inconsistency. While many rules are harmonised across the bloc, differences in enforcement and supervision have contributed to a patchwork system that can make cross-border investment slower and more costly.

A more integrated framework, proponents say, could lower costs for companies seeking funding and broaden the menu of investment options available to savers and institutional investors alike.

Outstanding Questions Remain

Despite the broad agreement, some important details remain unresolved. Trading venues operated by Deutsche Börse, the company behind the Frankfurt stock exchange, may remain outside ESMA’s direct supervision.

Euronews previously reported that Germany had secured an exemption for Deutsche Börse’s domestically focused trading venues, leaving part of the system under regional supervision. The latest announcement did not clarify whether that arrangement will stand.

A Step Forward For The Savings And Investments Union

Dutch Finance Minister Eelco Heinen welcomed the deal, calling it a major advance for the Capital Markets Union and saying Europe had made more progress in 10 months than in the previous 10 years.

The agreement is an important milestone in the Savings and Investments Union, the EU’s broader effort to channel more of Europeans’ savings into investments that can support growth, innovation and competitiveness across the bloc.

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