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Instagram Expands TV Offering With Longer Videos And Live Content

Instagram is expanding its television offering with new content formats, including longer videos, episodic series, and live programming. The initiative builds on the launch of the platform’s TV app last year and reflects Meta’s broader efforts to extend Instagram beyond the mobile screen.

Expanding Content Horizons

Longer-form videos and serialized content are expected to play a bigger role in Instagram’s content strategy going forward.

The shift comes as Meta continues testing its “Series” feature for Reels, designed to make episodic content easier to follow across Instagram and Facebook. As these formats become more prominent, users may encounter a broader mix of content alongside the short-form videos that have traditionally defined the platform.

Seamless Integration With Smart TV Platforms

Efforts to expand viewing options are also being reflected in the app’s availability across connected TV devices. Already accessible on Amazon Fire TV and Google TV, the Instagram TV app is expected to launch on Samsung smart TVs as well. New features include personalised content channels, mobile-to-TV casting, support for horizontal videos, and Stories integration. Together, these additions are intended to make it easier for users to move between devices while accessing the same content.

Optimized Content Discovery And User Engagement

Content discovery remains a key focus of the updated TV experience. Users will be presented with curated channels based on their interests and preferred creators, making it easier to browse content across different categories. Sports, comedy, and creator-led programming are among the formats expected to receive greater visibility through the redesigned interface.

At the same time, familiar Instagram features have been adapted for larger screens, helping create a more consistent viewing experience.

Strategic Implications For Digital Media

The introduction of longer videos, episodic programming, and live content marks another step in Instagram’s efforts to broaden its content offering. As the platform develops its TV presence, social media and streaming formats are likely to become increasingly interconnected, giving creators additional ways to reach audiences beyond mobile devices.

A New Twitter-Inspired Social Network Is Taking Shape

A new social network called Twitter.now is entering the market, with a founding team that includes former Twitter trademark counsel Stephen Coates. The service is being developed by startup Operation Bluebird.

As Ars Technica reported, X sued the company last year and asked a Delaware judge to block the launch. Operation Bluebird argued in a petition that X had abandoned trademarks including “Twitter” and “Tweet.”

Coates has said the project is not an attempt to recreate the original Twitter. In a LinkedIn post, he described the platform as a new public space focused on trust, transparency and user choice.

AI System To Rate Posts

Twitter.now is currently being tested, with early access priced at $20. Its main feature is VERA, an AI system designed to evaluate posts, verify claims and provide sources and context.

Posts receive a trust score, with users eventually able to set a minimum score to filter their feeds. The company says this approach will give people more control over what they see instead of leaving those decisions entirely to an algorithm.

Moderation Remains A Challenge

Scaling moderation will be one of the platform’s biggest tests. Social networks have repeatedly struggled with content moderation as their communities grow, and newer platforms such as Bluesky have faced similar criticism.

Operation Bluebird says VERA will form the basis of its moderation and verification system. A second version is already planned, with expanded tools that would let users set a specific trust threshold for the posts appearing in their feeds.

For now, Twitter.now remains in an early testing phase, combining the familiarity of the Twitter name with an AI-driven approach to evaluating online information.

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