Instagram Expands TV Offering With Longer Videos And Live Content

Instagram is expanding its television offering with new content formats, including longer videos, episodic series, and live programming. The initiative builds on the launch of the platform’s TV app last year and reflects Meta’s broader efforts to extend Instagram beyond the mobile screen.

Expanding Content Horizons

Longer-form videos and serialized content are expected to play a bigger role in Instagram’s content strategy going forward.

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The shift comes as Meta continues testing its “Series” feature for Reels, designed to make episodic content easier to follow across Instagram and Facebook. As these formats become more prominent, users may encounter a broader mix of content alongside the short-form videos that have traditionally defined the platform.

Seamless Integration With Smart TV Platforms

Efforts to expand viewing options are also being reflected in the app’s availability across connected TV devices. Already accessible on Amazon Fire TV and Google TV, the Instagram TV app is expected to launch on Samsung smart TVs as well. New features include personalised content channels, mobile-to-TV casting, support for horizontal videos, and Stories integration. Together, these additions are intended to make it easier for users to move between devices while accessing the same content.

Optimized Content Discovery And User Engagement

Content discovery remains a key focus of the updated TV experience. Users will be presented with curated channels based on their interests and preferred creators, making it easier to browse content across different categories. Sports, comedy, and creator-led programming are among the formats expected to receive greater visibility through the redesigned interface.

At the same time, familiar Instagram features have been adapted for larger screens, helping create a more consistent viewing experience.

Strategic Implications For Digital Media

The introduction of longer videos, episodic programming, and live content marks another step in Instagram’s efforts to broaden its content offering. As the platform develops its TV presence, social media and streaming formats are likely to become increasingly interconnected, giving creators additional ways to reach audiences beyond mobile devices.

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Eurobank Launches First UPI Cross-Border Payment From Greece To India

by THEFUTURE.TEAM

July 10, 2026

Eurobank has launched its first cross-border payment from Greece to India through the Unified Payments Interface (UPI), marking a new step in the bank’s international expansion and its strategy to strengthen financial ties between Europe and India.

The transaction, completed in cooperation with NPCI International, follows the launch of Eurobank’s new payment service. The inaugural payment was made in the presence of India’s Commerce and Industry Minister Piyush Goyal, Eurobank Chief Executive Fokion Karavias and senior executives from NPCI International.

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A Strategic Bet On India’s Digital Payments Ecosystem

According to Eleftherios Vlachogiannis, Eurobank’s head of transaction banking, the service currently supports outgoing payments by Indian citizens living in Greece to recipients in India, representing the first phase of a broader collaboration with NPCI International.

UPI is operated by NPCI International. By integrating the system into its e-banking platform and mobile app, Eurobank enables customers to make real-time transfers.

“The most important aspect is the philosophy behind the initiative,” Vlachogiannis said. “Instead of creating another closed payment system, we are integrating mature and internationally recognised payment ecosystems into the bank’s services so customers enjoy a simple, secure and modern transaction experience.”

He added: “Innovation creates value when it delivers a genuine benefit for the customer.”

Building A Financial Bridge Between Europe And India

The UPI launch follows Eurobank’s opening of a representative office in Mumbai, making it the first Greek and Cypriot bank with a physical presence in India. The bank has also expanded its presence through the India-Greece-Cyprus Business and Investment Council, a technology centre in Pune and partnerships with Indian institutions.

Vlachogiannis said India’s economic growth and closer ties with the European Union support the bank’s long-term strategy. He also pointed to progress in negotiations on the EU-India Free Trade Agreement.

Mumbai Office Serves As A Regional Business Hub

Eurobank’s Mumbai office supports businesses seeking to establish operations between India, Greece, Cyprus and the wider European market. It provides access to banking services, business networks and market support.

For Greek companies expanding into India, the bank offers international payments, foreign exchange management, trade finance and supply chain finance. Indian businesses investing in Greece, Cyprus or elsewhere in the European Union can also access financing and corporate banking services through Eurobank.

Aiming To Strengthen The India-Europe Corridor

Looking ahead, Eurobank said it will continue investing in technology, international payments, trade finance and partnerships with Indian organisations.

“Our ambition is to act not only as a banking services provider but also as a strategic partner for businesses and investors seeking to benefit from the opportunities created by this dynamic market,” Vlachogiannis said.

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