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Instagram Expands Feature Portfolio With Enhanced Map, Reposts And Global Friends Tab

Introducing The Instagram Map

Instagram, a leading force in social media innovation, has unveiled a suite of new capabilities including Instagram Map, a dynamic feature that empowers users to share and explore location-based content. By integrating a familiar function reminiscent of Snapchat’s Snap Map, Instagram is reinforcing its commitment to evolving user experiences and fostering real-world connections.

Refined Location Sharing With A Strategic Twist

The newly launched Instagram Map allows users to opt into sharing their last known activity when they open the app, rather than providing continuous real-time updates. This nuanced approach—contrasting with Snap Map’s flexible setting—underscores Instagram’s priority for privacy and strategic functionality. Notably, while direct messages still support short-term real-time location sharing, users are granted control over their engagement and privacy, with location data visible for only one hour.

Enhancing Engagement With Reposts And Friends Tab

In a move that echoes innovations from TikTok and Twitter’s retweet mechanism, Instagram is debuting a sophisticated repost feature. Users can now amplify public reels and feed posts, seamlessly integrating these into a dedicated ‘Reposts’ section on their profiles. This functionality not only enriches user interactions but also extends the reach of content from creators to a wider audience. Alongside this, the global rollout of the ‘Friends’ tab in Reels—originally launched in the United States—allows users to view public reels based on their social networks, while offering options to curate privacy settings for a more controlled content experience.

Charting New Territory In Social Engagement

Beyond these improvements, Instagram Map introduces a feature that lets users post short updates, or ‘Notes’, directly on the map. This capability brings a novel, interactive layer to content discovery and event coordination. By appealing to former Zenly users and reimagining location-sharing dynamics, Instagram is strategically positioning itself to capture emerging market trends and expand its competitive edge.

Looking Ahead

Rolling out initially in the United States with plans for broader global availability, these enhancements underscore Instagram’s strategic intent to merge digital interactions with real-world experiences. As the platform continues to innovate, industry observers will undoubtedly watch closely to see how these new features reshape social media engagement and redefine the user experience in an increasingly interconnected world.

Women Make Up A Majority Of The EU’s Science And Technology Workforce But The Real Gap Is Elsewhere

Women now make up the majority of the EU’s science and technology workforce. According to Eurostat, in 2025, more than 81.6 million people aged 15 to 74 were employed in science and technology occupations across the EU. Of those, 52.5% were women, equal to 42.8 million women. The number of women in these occupations rose by 27.9% compared with 2015, an increase of more than 9.3 million over a decade.

On the surface, the numbers resemble progress. However, Eurostat’s category requires context before that figure can be read accurately. The data refers to HRST, or Human Resources in Science and Technology, specifically people employed in science and technology occupations. These are roles where the main tasks require professional or technical knowledge in physical and life sciences, but also in social sciences and humanities. That definition is wider and broader than engineering, ICT, laboratory science, or high-tech research alone.

Zooming In

The gender picture changes once the data moves from a wider definition of the workforce to the narrower scientist-and-engineer (research and manufacturing) subgroup.

Scientists and engineers represented almost a quarter of all people employed in science and technology in the EU in 2025. Eurostat describes scientists and engineers as often being the innovators at the centre of technology-led development, making them an important subgroup to focus on separately.

Women accounted for only 40.8% of scientists and engineers in 2025, despite making up more than half of the wider category. That share has increased by a mere 0.5 percentage points over the past decade. The absolute number of women working as scientists and engineers rose from 5.3 million in 2015 to 8.2 million in 2025, despite the push from national and international organisations to increase the number of women in the field. Europe has expanded the number of women in science and technology occupations over ten years. However, that expansion has not extended equally into the scientist-and-engineer subgroup, where much of Europe’s research and innovation work is conducted.

In 2025, of the 39.4 million women aged 25 to 64 working in science and technology occupations in the EU, 35.5 million worked in service activities. Only 2.7 million worked in manufacturing. Women accounted for 57.5% of science and technology employment in services, but only 31.3% in manufacturing.

In 2025, the highest shares of women employed in science and technology occupations were recorded in Latvia at 62.4%, followed by Hungary’s Great Plain and North region at 61.1%, Estonia at 60.5%, Poland’s Central macroregion at 60.4%, and Lithuania at 60.3%. No EU country recorded a majority of women among science and technology workers in manufacturing.

Break-down

Eurostat’s figures measure employment in broad science and technology occupations. They do not show job security, pay levels, management roles, promotion rates, research leadership, or whether women are concentrated in junior or senior workplace positions.

The classification of “senior” also requires additional explanation. Eurostat reports that 45.9% of science and technology workers aged 25 to 64 in the EU were classified as “senior” HRST in 2025. In this dataset, “senior” refers to workers aged 45 to 64. It does not mean senior manager, senior researcher, team lead, or decision-maker.

A high female share in the wider Human Resource Science and Technology (HRST) category does not parallel equal representation across scientists, engineers, manufacturing roles, senior posts, pay, research funding, or decision-making. These figures also reflect the occupational mix inside each country or region, not only structural progress across all areas of science and technology.

The Case Of Cyprus

Eurostat data places Cyprus’s overall science and technology employment at 37.2% of the labour force in 2025, slightly above the EU-27 figure of 36.9%, and above Greece at 26.8%, Malta at 33.9%, and Turkey at 18.2%. This figure covers the total share of the labour force employed in science and technology across all genders.

Progress Or Work-in-Progress?

52.5% in the broad category. 40.8% among scientists and engineers. 31.3% in manufacturing. Europe’s gender gap in science and technology hasn’t closed yet, and there is still work to be done to encourage and support more women to enter the field, especially in research and manufacturing.

Let’s not wait another decade for another couple of percentage points of hope.

The Future Forbes Realty Global Properties
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