Breaking news

India’s PC Market Records Unprecedented Growth In 2025 Amid Accelerating Digitization

by THEFUTURE.TEAM

March 9, 2026

Record-Breaking Shipment Volumes

In 2025, India’s personal computer market achieved its strongest performance on record, outpacing even the heightened demand seen during the COVID-19 pandemic. With shipments of desktops, notebooks, and workstations climbing 10.2% year-over-year to reach 15.9 million units, the nation surpassed the 15-million mark for the first time, exceeding the peaks observed in 2021 and 2022. Analysts at IDC provided detailed insights into this unprecedented growth trajectory.

Expanding User Base And Market Maturation

Growth in shipments is partly linked to the expansion of the PC user base during the COVID-19 pandemic. Lockdowns introduced many first-time users to personal computing, and some of those early adopters are now replacing or upgrading their devices. Demand has also been supported by ongoing digitization efforts and increasing PC availability in smaller cities. Bharath Shenoy, research manager at IDC, said the initial wave of new users is now contributing to replacement cycles in both consumer and small business segments.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Changing Market Dynamics And Segment Shifts

India’s share of global PC shipments leapt from 3.3% in 2020 to 5.6% in 2025. Global shipments grew 8.1% year over year to 284.7 million units, positioning India as one of the fastest-growing markets worldwide. Commercial buyers accounted for 52.9% of shipments, while consumers made up the remaining 47.1%. The momentum in enterprise purchasing, fueled by a widespread Windows refresh cycle and the need to replace aging hardware, has been key to this growth.

Competitive Landscape And Evolving Consumer Preferences

Top vendors, including HP, Lenovo, Dell, Acer, and Asus, lead the market in India. However, Apple has maintained a relatively low profile in the business segment, with MacBooks accounting for only 5.6% of the country’s notebook market in 2025, despite their global popularity. The premium notebook segment, with devices priced above $1,000, grew 8.2% year over year, signaling robust demand for high-end computing solutions.

Innovation Amid Challenges

Apple recently introduced a lower-priced MacBook Neo designed to expand its presence in both consumer and business segments. Laptop manufacturers are also adding artificial intelligence features to higher-end devices as companies evaluate new enterprise software capabilities. However, rising component costs and supply chain constraints could influence future shipment volumes. IDC projections indicate that PC shipments in India may decline by about 5% in 2026.

The Future Forbes Realty Global Properties

Greek Retail Powerhouse Expands Into Six Strategic International Markets

Greek retail titan Jumbo has announced an ambitious expansion strategy that positions the company to extend its international footprint beyond its established strongholds in Cyprus and Southeast Europe. In a strategic agreement with the Balfin Group, the retailer is set to penetrate six new markets, including Ukraine, Georgia, Armenia, Azerbaijan, Kazakhstan, and Uzbekistan.

Strategic Global Expansion

The agreement builds on the existing cooperation between Jumbo and Balfin Group, which previously supported the retailer’s expansion into markets including Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Moldova. According to the company, the next phase of expansion will include a greater degree of local operational management across the new markets.

Follow THE FUTURE on LinkedIn, Facebook, Instagram, X and Telegram

Enhanced Logistics And Supply Chain Capabilities

To support the expanded international network, Balfin Group is also developing a new central logistics hub in China. The facility is expected to strengthen sourcing, warehousing, transportation and distribution operations across the Caucasus region, Central Asia and Ukraine. Previously, Jumbo relied primarily on logistics infrastructure based in Greece to support franchise operations across Southeast Europe.

Sustainable Growth And Robust Financial Foundation

Alongside its franchise expansion strategy, Jumbo continues focusing on organic growth across existing markets. The retailer currently operates 89 physical stores, including 53 in Greece, six in Cyprus, 10 in Bulgaria and 20 in Romania, in addition to its e-commerce operations. A new store in Baia Mare is expected to open by the end of October.

Jumbo also operates 46 franchise stores across seven countries, including Albania, Kosovo, Serbia, North Macedonia, Bosnia and Herzegovina, Montenegro and Israel. According to the company, its expansion strategy continues to be supported by strong liquidity levels and the absence of bank borrowing.