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India’s PC Market Records Unprecedented Growth In 2025 Amid Accelerating Digitization

Record-Breaking Shipment Volumes

In 2025, India’s personal computer market achieved its strongest performance on record, outpacing even the heightened demand seen during the COVID-19 pandemic. With shipments of desktops, notebooks, and workstations climbing 10.2% year-over-year to reach 15.9 million units, the nation surpassed the 15-million mark for the first time, exceeding the peaks observed in 2021 and 2022. Analysts at IDC provided detailed insights into this unprecedented growth trajectory.

Expanding User Base And Market Maturation

Growth in shipments is partly linked to the expansion of the PC user base during the COVID-19 pandemic. Lockdowns introduced many first-time users to personal computing, and some of those early adopters are now replacing or upgrading their devices. Demand has also been supported by ongoing digitization efforts and increasing PC availability in smaller cities. Bharath Shenoy, research manager at IDC, said the initial wave of new users is now contributing to replacement cycles in both consumer and small business segments.

Changing Market Dynamics And Segment Shifts

India’s share of global PC shipments leapt from 3.3% in 2020 to 5.6% in 2025. Global shipments grew 8.1% year over year to 284.7 million units, positioning India as one of the fastest-growing markets worldwide. Commercial buyers accounted for 52.9% of shipments, while consumers made up the remaining 47.1%. The momentum in enterprise purchasing, fueled by a widespread Windows refresh cycle and the need to replace aging hardware, has been key to this growth.

Competitive Landscape And Evolving Consumer Preferences

Top vendors, including HP, Lenovo, Dell, Acer, and Asus, lead the market in India. However, Apple has maintained a relatively low profile in the business segment, with MacBooks accounting for only 5.6% of the country’s notebook market in 2025, despite their global popularity. The premium notebook segment, with devices priced above $1,000, grew 8.2% year over year, signaling robust demand for high-end computing solutions.

Innovation Amid Challenges

Apple recently introduced a lower-priced MacBook Neo designed to expand its presence in both consumer and business segments. Laptop manufacturers are also adding artificial intelligence features to higher-end devices as companies evaluate new enterprise software capabilities. However, rising component costs and supply chain constraints could influence future shipment volumes. IDC projections indicate that PC shipments in India may decline by about 5% in 2026.

Paphos Tourism Board Reports Strong Uptake For Smart Signage Programme

The Paphos regional board of tourism (Etap Paphos) says its smart signage programme continues to attract strong visitor engagement, highlighting the growing role of digital tools in destination management and tourism experiences.

Designed to replace traditional information boards with interactive and environmentally friendly signage, the initiative aims to improve access to information while supporting a more sustainable visitor experience.

QR Code Engagement Continues To Rise

Between January and June 2026, visitors recorded more than 43,000 QR code scans across 150 smart signs installed throughout the district.

Usage remained strong throughout 2025, with the network generating more than 140,000 scans between January and December, indicating that the platform has become an established part of the region’s tourism offering.

Top Destinations Attract The Most Interest

Data from Etap Paphos show that the most frequently accessed locations in 2025 included Panagia Chrysopolitissa, the Monastery of Agios Neophytos, Kremmiotis Waterfall in Kritou Terra, the Catacomb of Agia Solomoni and the Maa-Palaiokastro archaeological site in the Municipality of Akamas.

Among international users, the largest numbers of scans came from visitors from the United Kingdom, Poland, Germany, Israel and Greece, excluding permanent residents of Cyprus.

Expansion Continues In 2026

Further expansion is planned this year, with the seventh phase of the programme already underway.

Eight additional smart signs are scheduled for installation at points of interest and natural landmarks in Nikokleia, Pelathousa, the Municipality of Polis Chrysochous, Letymbou and the Municipality of Akamas.

By scanning a QR code, visitors can access content in their preferred language through a smartphone or tablet. Available features include audio guides, written information, photographs, videos and 360-degree virtual tours.

Digitalisation As A Tourism Strategy

According to Etap Paphos, digitalisation remains a key pillar of its broader tourism strategy, alongside accessibility, sustainable development, cultural heritage promotion, creative tourism and destination marketing.

These initiatives form part of the organisation’s long-term efforts to strengthen Paphos’ position as a year-round destination while enhancing the visitor experience through technology.

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