Impressive Growth in Cyprus Tourism Revenue: €223.3m in Q1 2024, Surging 11.7% YoY

Revenue from tourism reached an estimated €223.3m in January–March 2024, rising 11.7% compared to €200m in the first quarter of 2023, Cystat said.

Based on the results of its Passengers Survey, in March, revenue from tourism reached €113m, compared to €97.8m in the corresponding month of 2023, recording an increase of 15.5%.

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The average expenditure per person was €558.88 in March 2024 compared to €530.72 in March 2023 (up 5.3%).

Tourists from the United Kingdom, again Cyprus’ largest tourist market with 31.8% of the total in March, spent on average €73.49 per day, while tourists from Poland, the second largest market with 10.4% of total tourists, spent on average €75.86.

Tourists from Germany, the third largest market with 9.8%, spent on average €98.66 per day, while tourists from Greece with 9% of the market, spent on average €43.37 per day.

Finally, tourists from Israel, the fifth place on the market with 8.2%, spent on average €143.21 per day.

The Future Forbes Realty Global Properties

Paphos Tourism Charts Course For Recovery And Strategic Growth

by THEFUTURE.TEAM

March 10, 2026

Optimism Amid Regional Instability

Paphos tourism officials remain confident that the losses incurred due to regional instability will soon be offset, as rebookings are already underway. Michalis Mitas, president of the Paphos Regional Tourism Board (Etap), assured that despite recent disruptions, Cyprus continues to stand as a secure and fully operational destination for travelers.

Stabilization And Forward Planning

Mitas said tourism conditions are expected to stabilize in the coming weeks. Planning for 2026 focuses on improving service quality and strengthening long-term sustainability within the sector. Key priorities include diversifying air connectivity, securing stable year-round flight schedules and further developing specialized tourism segments.

Diverse Tourism Offerings

The tourism board plans to expand several thematic tourism categories. These include sports tourism, wedding tourism, wellness tourism, agrotourism and travel programs targeting visitors aged over 55. Expanding these segments forms part of a broader strategy to diversify the tourism offering and attract different visitor groups.

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Enhancing Visitor Experience And Infrastructure

Several initiatives are planned to improve the visitor experience. These include the development of eco-routes, walking trails and interactive tourism activities across the region. Mitas said attracting international sporting events and other large-scale gatherings remains an important priority. The strategy also includes digital upgrades to tourism services and improved accessibility for visitors with disabilities during the 2026–2028 period.

Addressing Structural Challenges

Tourism development in the region continues to face several structural challenges. Seasonality remains a factor affecting visitor numbers throughout the year. Additional issues include limited public transport connectivity between urban centres and rural areas, labour shortages in the hospitality sector, constrained water resources and rising operating costs.

Service quality also varies among tourism providers. Limited adoption of modern technology and aging hotel and urban infrastructure, particularly in inland areas such as Polis Chrysochous, remain areas of concern for the sector.

Commitment To Sustainable Rural Development

Rural tourism is expected to play an important role in the region’s development strategy. Areas such as Polis Chrysochous are being promoted as destinations that combine tourism development with the preservation of natural landscapes and cultural heritage.

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