IEA Lowers 2025 Oil Demand Forecasts Amid Energy Transition And Economic Uncertainty

by THEFUTURE.TEAM

August 14, 2024

The International Energy Agency (IEA) has recently revised its global oil demand forecasts downward for 2025, reflecting the complex interplay of evolving energy markets, economic conditions, and accelerating climate initiatives. This adjustment signals a significant shift in the global energy landscape, as nations and industries increasingly pivot towards more sustainable and renewable energy sources.

The ongoing global energy transition is one of the primary drivers behind the IEA’s updated forecast. As governments worldwide implement stricter environmental regulations and invest heavily in renewable energy infrastructure, the demand for fossil fuels, including oil, is expected to diminish. The push towards electrification, particularly in the transportation sector, is a key factor in reducing future oil consumption. The rise of electric vehicles (EVs) and advancements in battery technology are set to reduce reliance on traditional oil-based fuels, contributing to a slower growth rate in oil demand.

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Moreover, economic factors play a crucial role in shaping the IEA’s outlook. The global economy, still recovering from the impacts of the COVID-19 pandemic, faces new challenges, including inflationary pressures and geopolitical tensions. These issues are creating an environment of uncertainty, dampening investment in oil-dependent industries and potentially slowing economic growth, which in turn affects oil demand.

The IEA’s revised forecast also takes into account the potential for structural changes in energy consumption patterns. As digitalisation and energy efficiency measures become more widespread, industries are likely to reduce their energy intensity, further curbing the oil demand. Additionally, the ongoing shift in consumer behaviour towards sustainability is expected to drive down demand in sectors traditionally reliant on oil.

Despite these downward revisions, the oil industry is not expected to disappear overnight. Oil will continue to play a significant role in the global energy mix for years to come, particularly in sectors where alternatives are not yet economically viable. However, the IEA’s updated forecasts highlight the need for oil producers to adapt to a rapidly changing market, where demand growth is no longer guaranteed.

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Meta’s Muse Is Outpacing ChatGPT In Early Mobile Adoption, New Data Suggests

by THEFUTURE.TEAM

September 22, 2026

Meta’s new AI app, Muse, may be emerging as one of the company’s strongest consumer launches to date. Fresh estimates from market intelligence firm Apptopia suggest the app has outperformed ChatGPT in early mobile traction, at least in the U.S. and Canada.

According to Apptopia, Muse recorded more downloads in its first 12 days on the market than ChatGPT did during the comparable period after its mobile debut. The comparison, limited to the U.S. and Canada, puts Muse’s iOS downloads at 1.8 million versus 1.3 million for ChatGPT over the same initial window.

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A Strong Early Start Across Platforms

In total, Muse has reached 2.8 million global installs in its first 12 days, according to the firm. The app’s momentum also appears to be holding. After debuting at No. 2 on the U.S. App Store, Muse has since climbed to No. 1, surpassing ChatGPT, according to reporting from Business Insider. Appfigures had previously estimated that Muse crossed 1 million downloads shortly after launch.

That early rise matters because app-store performance in the first days after launch often signals whether a product can sustain consumer attention beyond initial curiosity. In Meta’s case, the data suggests Muse is not simply benefiting from novelty; it is gaining ground quickly enough to challenge the category leader.

Daily Users Show Similar Momentum

Apptopia’s estimates point to another favorable comparison for Meta: daily usage. In the U.S. alone, Muse is said to have 642,000 daily active users, well above the 231,000 ChatGPT had at the same stage of its mobile rollout.

To make the comparison fairer, Apptopia also narrowed the analysis to iOS only, since ChatGPT launched on iPhone before expanding more broadly. Even under that tighter lens, Muse still comes out ahead, with 359,000 daily active users on iOS compared with ChatGPT’s earlier figure.

Why Meta Has An Advantage

Third-party estimates are not the same as internal company data, and Apptopia cannot see Meta’s proprietary numbers. Still, even directional data suggests Muse may be on track to become a meaningful consumer product for Meta.

That possibility is strengthened by Meta’s distribution advantage. The company has already demonstrated how powerful its ecosystem can be with Threads, which surpassed 500 million users after heavy promotion across Instagram and Facebook. Muse is likely to receive a similar boost, especially because it can connect across Facebook, Instagram, and WhatsApp.

Apptopia does not track Meta’s internal promotion strategy, but its data indicates that more than 95% of Muse users are also Facebook users, while 63% are Instagram users. That overlap underscores how effectively Meta can move users across its products when it chooses to prioritize a launch.

The Strategic Test For Meta

For Meta, the early signal from Muse is less about one app’s download count than about whether the company can turn its scale into durable AI adoption. The first test is attention. The harder one is retention.

If Muse can convert early downloads into habitual use, Meta may have found a new front door into its AI ambitions. If not, the app risks becoming another example of how easily mobile hype can spike before settling back down.

Meta, which was asked for comment, has not yet released public figures on Muse’s early adoption.

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