IATA Calls For Safer And More Efficient Ground Handling Operations

Rising Complexities And Operational Challenges

Speaking at the 38th IATA Ground Handling Conference in Cairo, Monika Mejstrikova, Director of Ground Operations at International Air Transport Association, outlined the growing operational pressures facing the aviation ground handling sector.

Mejstrikova described ground handling as a critical component of aviation safety and efficiency, warning that rising passenger demand, ageing infrastructure, workforce shortages and geopolitical disruptions are increasing pressure on airport operations worldwide. “No aircraft moves safely without ground handling getting it right,” she said.

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According to IATA, the industry handled nearly 40 million flights globally in 2025 without any fatal incidents and recorded only one serious injury. At the same time, the sector reported more than 29,000 aircraft damage incidents and nearly 38,000 loading errors, highlighting ongoing operational risks.

Global Standards And Collaborative Initiatives

Mejstrikova stressed the importance of applying international operational standards, including the IATA Ground Operations Manual and the Airport Handling Manual. The standards are developed collaboratively with airlines and ground handling companies to improve consistency across airport operations.

IATA said more than 1,000 organisations currently use its Operational Portal, including around 280 airlines and over 700 ground handling partners. Regulators, including the European Union Aviation Safety Agency, are also examining the standards within upcoming ground handling regulatory frameworks.

Modernizing Equipment And Embracing Sustainability

Modernisation of ground support equipment remains another major focus for the sector. Mejstrikova said aircraft ground damage continues to generate significant repair costs for airlines and operators, particularly as global flight activity increases. Programmes such as IATA’s Enhanced GSE Recognition Programme, launched in 2024, are encouraging investment in anti-collision systems and positioning technologies designed to reduce operational risks.

The transition toward electric ground support equipment is also accelerating as airports and operators seek to reduce fuel consumption and emissions. According to IATA, electric systems can lower emissions by as much as 52% compared with conventional equipment.

Digital Transformation For Operational Excellence

Digitalisation is also becoming increasingly important across airport operations and passenger services. IATA said 81% of passengers want improved baggage tracking capabilities, while 88% expect real-time travel updates. The organisation’s 10-year Global Baggage Roadmap and adoption of the X565 aircraft loading data standard are intended to improve operational coordination while reducing handling errors and delays.

Conclusion: A Unified Path To Safer Operations

Mejstrikova said the future of ground handling will depend on stronger integration between international standards, modern equipment and digital technologies. According to IATA, improving operational resilience and safety will require continued collaboration between airlines, airports, regulators and ground handling providers as global aviation demand continues to expand.

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Meta Bets On AI To Strengthen Facebook’s Appeal Among Creators

by THEFUTURE.TEAM

June 25, 2026

Meta is expanding its use of artificial intelligence to strengthen Facebook’s appeal among creators, unveiling plans to transform Creator Studio into a standalone AI-powered companion app designed to simplify content management and audience growth.

An AI Assistant Built Around Creator Workflows

Announced on Wednesday, the new app is currently being tested with a select group of creators and incorporates Facebook’s recently launched AI creator assistant. According to Meta, the tool provides personalised recommendations based on a creator’s content, audience engagement, performance metrics and growth objectives.

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Rather than navigating multiple dashboards and analytics reports, creators will be able to ask questions directly in a conversational format. Queries such as when to post, how content is performing or what audiences are discussing in the comments can be answered through the assistant, with follow-up prompts offering deeper insights into engagement trends.

From Analytics To Action

Beyond reporting performance data, the platform is designed to help creators act on those insights. A new AI-powered comment management tool will identify priority interactions and suggest responses tailored to the creator’s tone and style. Suggested replies can be reviewed and edited before publication, allowing creators to maintain control over their communication while reducing the time spent managing engagement.

Daily recommendations will also be integrated into the app, highlighting key tasks such as reviewing recent content performance, tracking progress toward audience goals and responding to important comments. The aim is to turn Creator Studio into a more comprehensive productivity tool rather than a traditional analytics platform.

Why Meta Is Pushing Harder For Creators

The initiative comes as competition for creators intensifies across social media platforms. Facebook continues to compete with TikTok and YouTube for audience attention, making creator retention an increasingly important priority. By embedding AI more deeply into creator workflows, Meta is seeking to make content planning, performance analysis and community management easier without requiring users to rely on external tools.

Keeping more of those activities within Facebook’s ecosystem could help strengthen creator engagement while reducing dependence on third-party AI platforms for brainstorming, analytics and audience insights.

Part Of A Broader App Expansion Strategy

Wednesday’s announcement fits into a broader pattern of product launches from Meta. Last month, the company introduced Forum, a stand-alone app for Facebook Groups that functions similarly to Reddit. In April, it launched Instants, an app for sharing disappearing photos with Instagram friends.

The pipeline appears to be growing. The New York Times reported this week that Meta is also building a prediction-market app internally known as Arena, though it has not yet launched. Taken together, these products suggest a company that is increasingly comfortable spinning up focused apps around specific use cases instead of relying solely on its flagship platforms.

That approach aligns with comments CEO Mark Zuckerberg reportedly made to employees earlier this year, when he pointed to AI-driven efficiencies as a way for Meta to build more apps than it historically has. The message is clear: Meta is not just adding AI features. It is reorganizing product strategy around them.

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