Hyundai Motor Group has increased its U.S. market share more than any major automaker since 2020, as it expands domestic production and invests heavily in the market.
The group, which includes Hyundai, Kia and Genesis, increased its U.S. market share from 8.4% in 2020 to 11.2% in 2025, while sales rose 50%. Its market share reached 11.8% in the first half of 2026, according to Mobility Global, making it the fourth-largest automaker in the country.
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Tesla was the only major automaker to record a comparable gain, with its estimated market share increasing by 2.1 percentage points.
$26 Billion Investment In The U.S.
Hyundai plans to invest $26 billion in the U.S. through 2028, including further expansion of its Georgia Metaplant.
CEO José Muñoz said the company is considering raising the plant’s planned annual capacity from 500,000 vehicles to between 700,000 and 800,000 by 2028. Hyundai aims to produce at least 80% of the vehicles it sells in the U.S. domestically by the end of the decade, compared with about 40% in 2024.
Muñoz said U.S. tariffs on South Korean vehicles have accelerated the company’s localisation plans.
Growth Extends Across Hyundai, Kia And Genesis
The U.S. strategy is part of Hyundai’s “Bold 2030 Vision”, which targets global sales of 5.55 million vehicles by 2030, about 35% above 2025 levels. The company has also reaffirmed a 6% global market-share target for Hyundai and Genesis.
More than 100 vehicle launches and major updates are planned through 2030, including 58 in North America and additional electrified models. Kia is targeting U.S. sales of 1.02 million vehicles by 2030, supported by new pickup trucks and larger SUVs, while Hyundai is also considering a midsize pickup.
The group has meanwhile moved beyond its traditional value positioning. Hyundai and Kia continue to offer vehicles starting in the $20,000s, while Genesis competes in the luxury segment with models priced at $100,000 or more.
Genesis Pushes Into The Luxury Market
Genesis, which entered the U.S. a decade ago, has become the fastest luxury brand to reach 1 million global sales, according to Hyundai.
Its latest flagship, the Genesis GV90, is part of the brand’s push further into the premium market.
For Hyundai, expanding U.S. production is becoming increasingly important as it seeks to maintain market-share gains while managing trade costs. The combination of local manufacturing, broader vehicle offerings and investment across three brands gives the group several avenues for further growth.
