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Hybrid Industrial Heat Technology Transforms Cement And Glass Production

Introduction: A New Era In Industrial Heat

Hybrid energy solutions are transcending the automotive world and entering heavy industry, where making production cheaper and greener is paramount. Traditionally, cement and glass plants have relied on fossil fuels, but emerging hybrid systems are now challenging this status quo by integrating electric heat with existing infrastructures.

NOC Energy’s Revolutionary Approach

Carlos Ceballos, co-founder and CEO of NOC Energy, explains that the company’s breakthrough technology offers an advanced way to “hybridize industrial processes.” Rather than forcing a complete transition to electricity, this system allows industries the flexibility to choose the most cost-effective energy source, preserving fossil fuels until the economics of electricity become more favorable.

Advanced Induction Heating Technology

The system is based on electric induction heating, designed for integration into existing facilities. Electric heat can be directed into specific stages of cement production or glass manufacturing, enabling operators to alternate between electricity and fossil fuels. Current capabilities reach temperatures of up to 1,200˚C, with further development targeting 1,500˚C. Achieving similar levels with alternatives such as hydrogen remains more costly at this stage.

Efficient Energy Storage And Price Arbitrage

One of the system’s standout features is its ability to store heat for extended periods. This capacity enables companies to maximize electricity usage when prices are low, such as during periods of high renewable output, and to rely on stored heat when costs surge. At the core of the invention is an induction heating element, reminiscent of the technology used in high-efficiency kitchen stoves, which energizes steel spheres within ceramic containers insulated by copper coils. Unlike resistive heaters that quickly degrade at high temperatures, these coils remain at room temperature, thereby significantly extending system longevity.

Market Validation And Future Prospects

The pilot system has accumulated around 15,000 operational hours, with two larger demonstration projects scheduled to launch in France for a glass producer and a cement manufacturer. NOC Energy recently raised $2.7 million in a seed round led by 360 Capital, with participation from SOSV and Desai VC. The company positions its technology as a way to manage both energy costs and exposure to market volatility.

Conclusion: Steering The Industrial Energy Transition

Hybrid systems are emerging as a practical approach for industries facing fluctuating energy prices and regulatory pressure. Combining electric and traditional energy sources allows companies to adapt operations without large-scale infrastructure changes. Developments from companies such as Electrified Thermal Solutions indicate that competition in this space is increasing, with further innovation expected in industrial heat technologies.

payabl. Launches Click To Pay With Visa To Help Merchants Improve Checkout Conversion And Reduce Fraud

payabl. has launched Click to Pay with Visa, a new card payment experience designed to help merchants reduce checkout friction, improve authorisation rates, and deliver a faster, more secure online payment journey.

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Click to Pay replaces manual card number entry with a token-based checkout experience. Once a customer’s card is enrolled, they can complete purchases in just a few clicks, without re-entering card details. The result is a faster checkout that mirrors the ease of contactless payments in-store, while maintaining strong security standards.

For merchants, the impact is measurable. According to Visa, Click to Pay can deliver up to a 11% uplift in authorisation rates compared to manual card entry, alongside significant fraud reduction through network tokenisation. Faster checkout also helps reduce cart abandonment, particularly on mobile, where typing card details remains a major source of friction.

“With online checkout, every extra step costs conversion,” said Breno Oliveira, Chief Product Officer at payabl. “Visa Click to Pay removes one of the biggest points of friction at the moment of purchase. It helps merchants approve more legitimate transactions, reduce fraud exposure, and give customers the experience they already expect.” 

Visa Click to Pay is available through payabl. checkout, enabling merchants to activate the service without additional integration complexity. The solution works across devices and supports existing security flows, including 3D Secure where required.

“Consumers have come to expect a highly personalised, intuitive, and seamless payment experience, whether they’re buying a coffee, shopping online, or applying for a loan. Visa Click to Pay aims to meet these expectations by removing the need to manually enter card details, thus enhancing both security and the consumer experience in online card payments. With the support of network tokens, Visa Click to Pay enabled a more secure and smoother transaction process, available in many countries around the world. According to European VisaNet data, Visa Click to Pay may allow a 4.5% uplift in merchant sales, meaning a possible annual increase of €51 bn in SMB eCommerce sales in the UK and EU,” said Michael Ioannides, Country Manager, Visa Cyprus.

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe. 

Checkout expectations are rising across Europe 

Insights from payabl.’s State of European Checkouts report underline why frictionless checkout experiences are becoming a commercial priority. The research found that consumers cite speed (46%), convenience (44%), and security (41%) as the top reasons for choosing a payment method. More than half of consumers (53%) are open to switching to newer payment methods and nearly half (48%) are open to one-click checkouts, provided the solution is backed by a trusted brand such as Visa.

“Checkout is no longer just the final step of a transaction,” said Oliveira. “It is a critical part of the overall customer experience. Our research shows that 43% of European consumers will not return to a site after a poor checkout experience. For merchants across the UK and Europe, that translates directly into lost customers and lost revenue.”

The launch forms part of payabl.’s broader focus on checkout optimisation, helping merchants improve conversion, approvals, and payment reliability at scale. Click to Pay with Visa is now live for eligible merchants across Europe.

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