Most iGaming companies have built their missions around scaling fast: churning out content at lightning speed, chasing licenses, and following the safe, tried-and-tested methods to, quite literally, keep their feet in the game. Dream Play, a young but ambitious studio now expanding into Cyprus, is taking a different route.
For Stefan Milovanovic, the company’s COO, the goal is to rework the player experience from the inside out. Their flagship title, Zeus Run, combines classic slot mechanics with interactive elements that lean more towards gaming than gambling. It is part of a wider strategy not just in gameplay, but in how the company approaches growth, team structure, and long-term player engagement.
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In this exclusive interview with The Future Media, Stefan Milovanovic shares why Cyprus is key to their next chapter, what sets DreamPlay’s games apart, and where the company is heading next.
Cyprus has become a popular base for iGaming companies in recent years. Why did Dream Play choose Limassol as its European hub?
It’s simple – Cyprus is one of the centers of the iGaming industry. This location attracts tech innovators like us. Those who want to push the industry’s boundaries, challenge its philosophy, and take games beyond classic mechanics. For Dream Play, it’s important that our team has its own space for creative work – a comfortable and inspiring environment that fuels action and innovation.
DreamPlay positions itself as a company rethinking how iGaming works. What does that look like in practice?
We’re not here to blend into the existing landscape of the iGaming industry. We’re here to make an impact. That may sound ambitious, but the fact is, Dream Play is already one of the fastest-growing casino game providers on the market. This isn’t luck or coincidence. It’s a result of hard work and a clear strategy.
We’re evolving, building our expertise, and focusing on a thorough understanding of both players and clients. That insight comes from our unique combination of B2B and B2C experience.
You often speak about “rethinking” the gaming industry. What does that actually mean for Dream Play?
Dream Play is redefining iGaming by embracing change. In a sense, we’re evolving with the times, taking into account new technologies, tools, and possibilities. A competitive market forces you to think bigger, and for us, it’s the perfect environment to grow – if you’re brave enough to take the risk.
There is a new generations of players, and they demand a new generation of casino game providers. Our goal is to be part of that new wave, leading the market forward.
What do today’s players expect from a game, and how does this influence your approach to product development?
We apply a player-first approach strategy. We listen to people’s needs, observe and analyze trends, and implement what players actually want. Understanding what players are looking for in today’s games is fundamental.
At the end of the day, the player’s ultimate goal has always been and will always be to win. But what we focus on is the journey toward that win. That’s where Dream Play stands out. We design experiences that make the overall journey more engaging, not just the destination.
Your latest release, Zeus Run, has been described as a “meta-game.” What does that mean in practice?
Yes, Zeus Run is truly a meta-game. It goes beyond the traditional structure of random outcomes. We’ve introduced interactive elements that give the players more influence over the result. We’ve merged classic slot mechanics with gameplay features more common in video games.
We’re not trying to reinvent the wheel. We’re taking a format people already enjoy and adding new meaning, new mechanics, and new emotions. Our goal is to elevate what’s familiar while introducing twists that are personalized based on the modern player’s behavior and creativity.
Zeus Run is our first step into what we see as a new generation of online games. The beginning of a major series of products that will allow players to rediscover iGaming.
Will there be a continuation? How quickly are you producing new titles?
Yes, sequels are already in the works. We’re developing many new concepts that will launch soon. And we’re just getting started!
Thanks to our flexible development cycle, I can proudly say that we currently develop two to three games per month, which puts us ahead of the industry standards.
Would you say your strategy is primarily market-driven?
Understanding the market is crucial. At Dream Play, we combine a flexible product-oriented approach with a player-first strategy. By listening closely to our clients and players, we gather insights that guide development.
We know what people want and how to deliver it. We aim to offer them something more than just basic slots, but also deliver a complete experience that players return to. That’s the approach we’re now bringing to the European market.
And when does that expansion begin?
If we’re talking about Europe more broadly, one of our goals is to begin expansion within the next few months.
The B2B online casino game market is highly competitive. How does Dream Play plan to compete with established players in the European iGaming industry?
Yes, the competition is tough – and growing. But that’s because the industry is constantly evolving. As more countries regulate and open up to iGaming, we see more unique opportunities to introduce something fresh, unique, and engaging to our players.
Will local regulations be a barrier as you expand into new markets?
Not at all. Player protection is a core value in our customer-first approach. Regulations are important to ensure player safety. We don’t see them as a barrier but as an opportunity.
Dream Play is committed to developing games that fully comply with the legal requirements of each market we enter. This is how we plan to become a truly global provider.
From a global perspective, what major changes do you foresee in iGaming over the next 3–5 years? And how will Dream Play fit into those changes?
The past few years have been somewhat unstable for the industry. Advances in technology and rapid regulations have forced us to adapt quickly. But I believe we’re headed towards a more stable phase in the next three to five years.
That’s when we’ll be able to fully implement our vision – and play our dream.
