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How Caroline Merin’s Leona Health Redefines Healthcare Communication In Latin America

Challenging the Status Quo In Healthcare Messaging

Caroline Merin, a trailblazing executive with a decade of on-demand service experience at Uber Eats and Rappi, has turned her discerning eye toward a critical gap in healthcare technology. Noticing that patients expect the immediacy of delivery apps when contacting their doctors, Merin observed a stark contrast: while modern consumers enjoy rapid responses, many Latin American physicians still rely on WhatsApp for patient communications.

Overwhelming Patient Demands And Physician Fatigue

In an era where patients continually send messages—from urgent health concerns to minor administrative requests—doctors face an unsustainable volume of communication. As Merin explained in a recent TechCrunch interview, a typical physician may see 20 patients during the day only to return home to find an inbox flooded with over 100 unresolved messages. Without integrated health records at hand, keeping up in real time becomes a daunting task.

Innovative AI-Driven Solution With Leona Health

Identifying this inefficiency, Merin launched Leona Health two years ago. This startup revolutionizes patient communication by integrating an AI-driven copilot with doctors’ existing WhatsApp accounts. By sorting messages by urgency, suggesting timely responses, and enabling team collaboration between doctors and nurses, Leona Health allows physicians to focus on critical care rather than administrative overload.

Robust Seed Funding And Regional Expansion

Leona Health recently secured $14 million in seed funding led by Andreessen Horowitz, with strategic participation from General Catalyst, Accel, Maven Clinic CEO Kate Ryder, Nubank CEO David Vélez, and Rappi CEO Simón Borrero. The company now serves doctors across 14 Latin American countries in over 22 medical specialties, significantly enhancing patient care efficiency. This infusion of capital is set to further accelerate product enhancements, including the imminent launch of a fully autonomous agent to manage scheduling and basic patient intake.

A Vision For Global Transformation

Merin’s mission goes beyond Latin America. While starting in a market where patient-doctor communication via WhatsApp is not only expected but preferred, Leona Health aims to extend its transformative solution globally in regions with similar communication dynamics. By restoring valuable time to physicians—up to two to three hours daily, according to early feedback—Leona Health is poised to redefine the efficiency and responsiveness of healthcare communications worldwide.

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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