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How AI Is Shaping The Future Of The Middle East

The Middle East is undergoing a major transformation driven by Artificial Intelligence (AI). What once seemed like a futuristic concept is now a powerful force reshaping economies, industries, and daily life. As AI accelerates across the region, its potential to reshape sectors is becoming increasingly apparent.

IDC forecasts AI spending in the Middle East and Africa (MEA) to grow at an impressive compound annual growth rate of 29.7%, with the region expected to reach $6.4 billion by 2026. McKinsey’s estimates suggest AI could generate up to $150 billion in value for GCC countries, contributing more than 9% to their GDPs.

To seize this opportunity, organizations across the region must act now, embracing AI and incorporating it into their operations to stay competitive and drive future growth.

A Region Ready For Change

Across the Middle East, governments are incorporating AI into their national strategies. The UAE, for instance, is a leader in AI adoption, with initiatives like the UAE National AI Strategy 2031 and Abu Dhabi’s Advanced Technology Research Council (ATRC) pushing AI research and innovation. These initiatives aim to make the UAE the world’s first fully AI-native government.

Saudi Arabia’s Vision 2030 and various AI projects in Abu Dhabi and Dubai are also redefining urban infrastructure and service delivery. These include autonomous transportation programs and AI-driven healthcare solutions. Such projects are transforming cities, making them smarter, more efficient, and more sustainable.

Transformative Potential For Organizations

AI’s real impact lies in its practical applications. For example, AI is being integrated into government services to enhance efficiency and improve customer experiences, transforming both public and private sector operations.

In addition, AI is helping various industries optimize their operations and customer engagement. With AI tools like chatbots, predictive analytics, and data-driven decision-making, companies are improving efficiency and driving new forms of value across sectors.

Overcoming Barriers To AI Adoption

Despite its promise, AI adoption presents several challenges. Organizations in the region often struggle with outdated infrastructure, inconsistent data, and a shortage of skilled AI professionals. To overcome these obstacles, businesses must invest in robust digital infrastructure and scalable AI solutions.

There is also a significant talent gap in the Middle East when it comes to AI. This underscores the importance of investing in education and training programs to cultivate local expertise and drive long-term innovation.

Moreover, data governance is key to ensuring that AI models work effectively. Proper data management is necessary to produce reliable, accurate results from AI systems.

Looking To The Future

As AI continues to advance, it is expected to become even more integrated into the region’s daily life over the next five years. Companies must align their AI strategies with their business goals to ensure sustainability and long-term success.

The Middle East is well-positioned to become a global leader in AI, with the UAE leading the charge. However, this requires collaboration among governments, businesses, and tech providers to foster inclusive growth that benefits all sectors.

Cyprus-Based ASBIS Hits Record $1.05bn In Monthly Revenue, Up 216% Year On Year

The technology distributor ASBIS Group, headquartered in Limassol, has exceeded $1 billion in monthly sales for the first time in its history, reporting preliminary consolidated revenue of $1.05 billion in September 2026, more than three times the amount recorded a year earlier.

The figure represents a 216% increase from $332 million in September 2025, making it the highest-revenue month in the company’s history.

ASBIS reported its strongest sales growth in servers and server components, while CEO Serhei Kostevitch pointed to growing demand for artificial intelligence solutions and computing infrastructure as an opportunity for the business.

For a company operating across Europe, the Middle East and Africa, September marked a new sales milestone following several months of substantial year-on-year growth.

Kostevitch attributed the record performance to the group’s existing operations, highlighting its broad product portfolio, international market presence and strong relationships with manufacturers and trading partners.

“Most importantly, this result is the outcome of our regular operating activities,” he said.

The CEO also highlighted the company’s portfolio of projects as a reason for confidence in continued AI-related development.

However, the group’s growth was not limited to AI-related technologies. Smartphones also performed strongly in September, with Kostevitch stressing that “we are growing beyond the AI segment as well.”

Kazakhstan, the United Arab Emirates and Ukraine accounted for the largest shares of ASBIS’s September revenue, followed by Slovakia and Poland.

Growth Follows Record First Half

September’s results follow a period of strong financial performance for ASBIS.

In July, the company reported preliminary consolidated revenue of $531 million, an increase of 89% compared with the same month in 2025. August brought a further rise to $604 million, up 91% year on year.

September’s $1.05 billion figure represents a substantial increase on both months, although the company has not provided a detailed breakdown explaining the acceleration.

The results also follow a record first half of 2026, when ASBIS generated approximately $2.97 billion in consolidated revenue, up 76% year on year.

Net profit after tax reached $80.6 million, compared with $19.4 million in the same period in 2025.

The second quarter was particularly strong, with revenue reaching $1.69 billion, an increase of 78.7%, while quarterly net profit more than tripled to $44.3 million.

ASBIS has emphasised that its September revenue figures are preliminary estimates and may differ from the final reported results.

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