Breaking news

How AI Is Shaping The Future Of The Middle East

The Middle East is undergoing a major transformation driven by Artificial Intelligence (AI). What once seemed like a futuristic concept is now a powerful force reshaping economies, industries, and daily life. As AI accelerates across the region, its potential to reshape sectors is becoming increasingly apparent.

IDC forecasts AI spending in the Middle East and Africa (MEA) to grow at an impressive compound annual growth rate of 29.7%, with the region expected to reach $6.4 billion by 2026. McKinsey’s estimates suggest AI could generate up to $150 billion in value for GCC countries, contributing more than 9% to their GDPs.

To seize this opportunity, organizations across the region must act now, embracing AI and incorporating it into their operations to stay competitive and drive future growth.

A Region Ready For Change

Across the Middle East, governments are incorporating AI into their national strategies. The UAE, for instance, is a leader in AI adoption, with initiatives like the UAE National AI Strategy 2031 and Abu Dhabi’s Advanced Technology Research Council (ATRC) pushing AI research and innovation. These initiatives aim to make the UAE the world’s first fully AI-native government.

Saudi Arabia’s Vision 2030 and various AI projects in Abu Dhabi and Dubai are also redefining urban infrastructure and service delivery. These include autonomous transportation programs and AI-driven healthcare solutions. Such projects are transforming cities, making them smarter, more efficient, and more sustainable.

Transformative Potential For Organizations

AI’s real impact lies in its practical applications. For example, AI is being integrated into government services to enhance efficiency and improve customer experiences, transforming both public and private sector operations.

In addition, AI is helping various industries optimize their operations and customer engagement. With AI tools like chatbots, predictive analytics, and data-driven decision-making, companies are improving efficiency and driving new forms of value across sectors.

Overcoming Barriers To AI Adoption

Despite its promise, AI adoption presents several challenges. Organizations in the region often struggle with outdated infrastructure, inconsistent data, and a shortage of skilled AI professionals. To overcome these obstacles, businesses must invest in robust digital infrastructure and scalable AI solutions.

There is also a significant talent gap in the Middle East when it comes to AI. This underscores the importance of investing in education and training programs to cultivate local expertise and drive long-term innovation.

Moreover, data governance is key to ensuring that AI models work effectively. Proper data management is necessary to produce reliable, accurate results from AI systems.

Looking To The Future

As AI continues to advance, it is expected to become even more integrated into the region’s daily life over the next five years. Companies must align their AI strategies with their business goals to ensure sustainability and long-term success.

The Middle East is well-positioned to become a global leader in AI, with the UAE leading the charge. However, this requires collaboration among governments, businesses, and tech providers to foster inclusive growth that benefits all sectors.

Short-Form Video Unleashed: Transforming The Living Room Experience

The Mobile Origins Of A Big-Screen Revolution

Short-form vertical videos, initially designed for smartphone viewing, are increasingly gaining traction on larger screens as viewing habits continue evolving across digital platforms. YouTube said audiences now watch more than 2 billion hours of Shorts content on televisions every month, highlighting the growing role of connected TV devices in short-form video consumption. The figures reflect a broader shift in how viewers engage with mobile-first formats beyond traditional smartphone environments.

Expanding Horizons In The Living Room

According to Kurt Wilms, television has become YouTube’s fastest-growing screen category. The company said integrated recommendations and search functions on smart TV interfaces are increasingly exposing users to Shorts content, even when viewers did not originally intend to watch short-form videos. As a result, living room viewing is becoming a larger part of YouTube’s overall content ecosystem.

Innovative Adjustments For Enhanced Engagement

To support this transition, YouTube has introduced interface changes designed specifically for larger screens. Features, including side-by-side comments and expanded layouts, aim to create a more interactive viewing experience while also improving engagement opportunities for creators. Sarah Ali said the updated viewing experience is intended to help creators expand audience reach across global markets and connected devices.

The Convergence Of Audio And Visual Media

Growth in living room consumption is also extending beyond short-form video into podcasting and long-form creator content. YouTube reported that viewers spent more than 700 million hours watching podcasts on living room devices during 2025, up from 400 million hours the previous year. At the same time, streaming platforms including Netflix are increasing investments in video podcasts and creator-led programming through partnerships with companies such as iHeartMedia, Barstool Sports and Spotify. The trend reflects a broader convergence between mobile-first content formats, streaming television and creator-driven media ecosystems.

Aretilaw firm
The Future Forbes Realty Global Properties
Uol
eCredo

Become a Speaker

Become a Speaker

Become a Partner

Subscribe for our weekly newsletter