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Honda And Nissan Aim For Merger By 2026 To Become Third-Largest Global Automaker

Honda and Nissan have officially entered merger talks with plans to create the world’s third-largest automaker by vehicle sales, following Toyota and Volkswagen. This historic move comes as the Japanese automakers face increasing competition from global players like Tesla and China’s BYD, particularly in the electric vehicle (EV) market.

Key Details Of The Merger:

  • Merger Goals: The new entity would have combined sales of 30 trillion yen ($191 billion) and an operating profit of over 3 trillion yen, making it a formidable force in the automotive industry. A holding company will be established, with both Honda and Nissan continuing to preserve their individual brands while benefiting from shared resources and synergies.
  • Board Composition: Honda, with a market capitalization approximately four times that of Nissan, will appoint the majority of the new company’s board members.
  • Timeline: The companies aim to finalize talks by June 2025, with plans to list the holding company shares in August 2026. The merger would involve the delisting of both companies from the stock exchange.
  • Mitsubishi Motors: Mitsubishi Motors, in which Nissan holds a significant stake, is also considering joining the new group, with a decision expected by January 2025.

Strategic Motivation Behind The Merger

The move is partly driven by the growing dominance of Chinese EV makers and the need for larger scale to compete in the rapidly evolving automotive landscape. Honda CEO Toshihiro Mibe emphasized that the merger is not a “rescue” for Nissan, but rather a strategic move for both companies to strengthen their competitiveness in the face of technological advancements such as electrification and autonomous driving.

Nissan has been struggling with financial difficulties, including a significant reduction in its global production capacity and the elimination of 9,000 jobs. The merger talks follow a restructuring plan designed to stabilize the company. Nissan’s CEO, Makoto Uchida, stressed that the merger discussions were not an indication of giving up on its restructuring efforts, but rather an essential step to ensure future growth.

Global Competition

The merger is seen as a necessary response to intense competition from EV giants like Tesla, as well as China’s BYD, which has become a dominant player in the electric vehicle market. As both Honda and Nissan work to secure their future in this highly competitive market, the potential collaboration could provide the scale and resources necessary to develop new technologies and accelerate the transition to electric vehicles.

While the talks are still in the early stages, the merger would be a significant reshaping of the global auto industry, reminiscent of the 2021 merger between Fiat Chrysler Automobiles and PSA Group to create Stellantis. If the merger proceeds, Honda and Nissan could not only regain competitiveness but also position themselves as key players in the future of mobility.

Cloudflare Sets New Default To Separate Search Crawlers From AI Bots

Cloudflare has drawn a sharper line between traditional search and artificial intelligence.

Beginning September 15, 2026, the company will change its default settings to block so-called mixed-use crawlers from pages that run ads, unless a site owner chooses otherwise. The policy applies to new Cloudflare customers, new sites created by existing customers, and all current free customers.

A Clearer Divide In Web Access

The shift could materially reshape how AI companies collect web data for model training and agentic products. Cloudflare’s central argument is straightforward: most publishers want their content to remain visible in search and accessible through certain AI services, but they do not want that same material repurposed without compensation.

In Cloudflare’s view, the problem is not crawling itself. It is the blending of three different functions: search, agentic use, and training into a single bot that makes it difficult for website owners to set meaningful boundaries.

The Google Question

Cloudflare pointedly referenced the “world’s largest search engine,” an unmistakable nod to Google, arguing that it has access to roughly twice as much information as rival AI companies because it makes it harder for customers to stay discoverable without also being used for AI.

Google has disputed that framing. The company offers Google Extended, a crawler setting that lets publishers opt out of having content used for training and AI products such as Gemini apps and Vertex AI, without affecting visibility in Google Search. At the same time, Googlebot still crawls for Search and for AI-powered features such as AI Overviews and AI Mode.

Publishers Want Reach, Not Exploitation

Matthew Prince, Cloudflare’s co-founder and chief executive, said the company is moving quickly because the internet is now dominated by machine traffic.

“Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge,” Prince said, referring to the recent milestone in which bots surpassed human traffic online sooner than expected.

Prince added that Cloudflare’s tools and partnerships are designed to give publishers more visibility and commercial leverage, while also rewarding AI companies that are transparent about how they use content.

From Pay Per Crawl To Pay Per Use

Cloudflare has increasingly positioned itself as a gatekeeper for publishers looking to assert control in the AI era. The company already offers tools to block AI bots, along with a marketplace called Pay Per Crawl, which lets websites charge AI systems for scraping.

That framework is now expanding into Pay Per Use, which Cloudflare says will allow publishers to charge AI companies when content creates value, not merely when it is fetched. In practical terms, that shifts the economics from extraction to monetization.

Cloudflare says the move may also reduce waste. Its data suggests more than half of crawl traffic from AI bots is spent revisiting pages that have not changed, consuming bandwidth and compute without adding fresh value for either side.

Early Partners Signal The Commercial Model

To launch the new system, Cloudflare is working with Ceramic.ai and You.com. Under the opt-in model, publishers can be paid when their content appears in Ceramic’s AI search results or when You.com accesses premium material.

Cloudflare says other AI companies can adapt the model to fit their own products. The broader message is clear: the era of unrestricted crawling is giving way to one in which access, attribution, and compensation are increasingly negotiated rather than assumed.

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