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Honda And Nissan Aim For Merger By 2026 To Become Third-Largest Global Automaker

Honda and Nissan have officially entered merger talks with plans to create the world’s third-largest automaker by vehicle sales, following Toyota and Volkswagen. This historic move comes as the Japanese automakers face increasing competition from global players like Tesla and China’s BYD, particularly in the electric vehicle (EV) market.

Key Details Of The Merger:

  • Merger Goals: The new entity would have combined sales of 30 trillion yen ($191 billion) and an operating profit of over 3 trillion yen, making it a formidable force in the automotive industry. A holding company will be established, with both Honda and Nissan continuing to preserve their individual brands while benefiting from shared resources and synergies.
  • Board Composition: Honda, with a market capitalization approximately four times that of Nissan, will appoint the majority of the new company’s board members.
  • Timeline: The companies aim to finalize talks by June 2025, with plans to list the holding company shares in August 2026. The merger would involve the delisting of both companies from the stock exchange.
  • Mitsubishi Motors: Mitsubishi Motors, in which Nissan holds a significant stake, is also considering joining the new group, with a decision expected by January 2025.

Strategic Motivation Behind The Merger

The move is partly driven by the growing dominance of Chinese EV makers and the need for larger scale to compete in the rapidly evolving automotive landscape. Honda CEO Toshihiro Mibe emphasized that the merger is not a “rescue” for Nissan, but rather a strategic move for both companies to strengthen their competitiveness in the face of technological advancements such as electrification and autonomous driving.

Nissan has been struggling with financial difficulties, including a significant reduction in its global production capacity and the elimination of 9,000 jobs. The merger talks follow a restructuring plan designed to stabilize the company. Nissan’s CEO, Makoto Uchida, stressed that the merger discussions were not an indication of giving up on its restructuring efforts, but rather an essential step to ensure future growth.

Global Competition

The merger is seen as a necessary response to intense competition from EV giants like Tesla, as well as China’s BYD, which has become a dominant player in the electric vehicle market. As both Honda and Nissan work to secure their future in this highly competitive market, the potential collaboration could provide the scale and resources necessary to develop new technologies and accelerate the transition to electric vehicles.

While the talks are still in the early stages, the merger would be a significant reshaping of the global auto industry, reminiscent of the 2021 merger between Fiat Chrysler Automobiles and PSA Group to create Stellantis. If the merger proceeds, Honda and Nissan could not only regain competitiveness but also position themselves as key players in the future of mobility.

The Decline Of Smartwatches: A Turning Point In The Wearable Tech Industry

For the first time in history, the smartwatch market is facing a significant downturn. Shipments are expected to drop by 7% in 2024, marking a major shift in a segment that has been growing steadily for over a decade. A report by Counterpoint reveals that while Apple still holds the top spot, its dominance is being challenged by a surge from Chinese brands like Huawei, Xiaomi, and BBK. Even as the overall market struggles, some companies are thriving.

The Big Picture: Why Smartwatches Are Slowing Down

Apple’s flagship products have long been the driving force in the smartwatch market, but even the tech giant is feeling the pressure. The company’s shipments are projected to fall by 19% this year, though it will remain the market leader. Meanwhile, brands from China are capitalizing on the shift, with Huawei showing an impressive 35% growth in sales, driven by the booming domestic market and a broad range of offerings, including smartwatches for kids.

Xiaomi, too, is experiencing remarkable success, with a staggering 135% increase in sales. In contrast, Samsung is seeing more modest growth, up 3%, thanks to its latest Galaxy Watch 7 and Galaxy Watch Ultra series.

While some companies are succeeding, the broader market is facing headwinds. The biggest factor behind the overall decline is the slowdown in India, where consumer demand for smartwatches has stagnated. The segment is suffering from a lack of innovation and fresh updates, leaving many consumers with little incentive to upgrade their devices. Add to that market saturation, and it’s clear why many users are content with their current models. The Chinese market, however, is bucking the trend, showing 6% growth in 2024.

A Glimpse Into The Future

Looking ahead, the smartwatch market may begin to recover in 2025, driven by the increasing integration of AI and advanced health monitoring tools. As these technologies evolve, the industry could see a resurgence in demand.

Huawei’s Remarkable Comeback

Huawei’s impressive performance in the smartwatch space signals a broader recovery for the company, which has been hit hard by US sanctions. Once the world’s largest smartphone maker, Huawei’s business was decimated when it lost access to advanced chips and Google’s Android operating system in 2019. But in China, Huawei has maintained its dominance, with its market share growing to 17% in 2024.

This resurgence was partly driven by the launch of the Mate 60 Pro, a smartphone featuring a 7-nanometer chip developed in China. Despite US sanctions, the device surprised many with its capabilities, a testament to China’s rising investment in domestic semiconductor production.

In February, Huawei also unveiled its Mate XT foldable smartphone, the world’s first device to fold in three directions. Running on HarmonyOS 4.2, Huawei’s proprietary operating system, the phone further demonstrates the company’s resilience and ability to innovate despite international challenges.

Huawei’s smartwatch offerings are also catching attention, particularly the Huawei Watch GT 5 Pro, which launched in September of last year. With a premium titanium alloy design, a high-resolution AMOLED display, and impressive health tracking features, the GT 5 Pro has become a standout in the market, available to both Android and iOS users.

A Brief History Of The Smartwatch Revolution

The smartwatch market has had its fair share of milestones, but the real breakthrough came in 2012 with the Pebble, a Kickstarter-funded project that raised over $10 million. Pebble introduced the world to smartphone integration, app downloads, and long battery life, becoming the first truly mass-market smartwatch.

In 2013, Samsung entered the game with the Galaxy Gear, marking its first attempt at wearable tech. But it was Apple’s entry in 2014 that truly set the industry on fire. The Apple Watch’s sleek design, integration with iOS, and emphasis on health and fitness catapulted it to the top of the market, establishing a standard that many other brands would try to follow.

By 2021, the smartwatch industry had grown to over $30 billion in revenue, with annual growth reaching 20%. Yet now, it finds itself at a crossroads, with innovation stagnating and market saturation taking a toll.

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