Denmark recorded 7,098 arrivals in June, down from 9,058 a year earlier. Danish visitors stayed longer, averaging eight days versus seven, and spent €746.45 per person, up from €718.95 in June 2025. Daily expenditure, however, declined to €93.31 from €102.71.
The Netherlands also recorded fewer arrivals, falling to 3,997 from 6,273, while average stays shortened to 7.4 days from eight. Spending per visitor dropped to €867.21 from €993.70, and daily expenditure declined to €117.19 from €124.21.
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Sweden Bucks The Trend
Sweden stood out among the European markets, with arrivals increasing to 26,884 from 23,750. Average stays also rose to 7.8 days from 7.3, while spending per visitor increased to €861.16 from €788.14 and daily expenditure climbed to €110.41 from €107.96.
Long-Haul Markets Show High Value, Limited Volume
Norway recorded 9,239 arrivals, down from 10,148, but remained one of Cyprus’ highest-spending visitor markets. Tourists from Norway stayed an average of 7.7 days and spent €1,103.25 per person, or €143.28 per day, although Cystat did not consider comparable June 2025 expenditure figures sufficiently reliable.
The United States recorded 7,178 arrivals, slightly below 7,310 a year earlier. American visitors stayed an average of 13.3 days and spent €826.91 per person, or €62.17 per day, while comparable June 2025 expenditure data was also classified as having low reliability.
Italy And Greece See Longer Stays And Higher Spending
Italy saw arrivals fall to 4,178 from 6,332, but average stays increased to 6.2 days from 5.7. Spending rose to €612.30 per visitor, while daily expenditure reached €98.76.
Greece recorded 13,910 arrivals, down from 15,960, but visitors stayed significantly longer, averaging 8.1 days compared with 5.8 days in June 2025. Spending per visitor increased to €620.68 from €398.38, while daily expenditure rose to €76.63 from €68.69.
Data Reliability Limits Some Comparisons
Cystat flagged June 2026 data for Belgium and Switzerland as having low reliability, limiting direct year-over-year comparisons. Lebanon’s stay and expenditure figures were also classified as low reliability, while comparable data for Finland was considered insufficiently reliable.
What The Data Suggest For Cyprus Tourism
June figures point to a mixed tourism picture, with arrivals declining across several key European markets while spending increased in selected segments. Sweden, Greece and Italy recorded stronger spending, while Norway remained a high-value market despite lower visitor numbers.
For Cyprus, the data show that longer stays and higher per-visitor spending can partly offset weaker arrivals. Those gains, however, have not fully reversed the broader weakness recorded during the first half of the year.
