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High-Powered European Business Leaders Convene In Nicosia Ahead Of Cyprus’ EU Council Presidency

European business titans have descended on Nicosia for BusinessEurope’s Council of Presidents, signaling a strategic pivot as Cyprus readies itself for its EU Council Presidency in 2026. This prestigious event, hosted by the employers and industrialists federation OEV (OEV), underscores the region’s determination to streamline regulatory frameworks and spur economic growth.

Strategic Engagement At The Presidential Palace

The high-level gathering, which includes presidents from 42 employer federations representing 36 nations, commenced with a meeting with President Nikos Christodoulides (Presidency of Cyprus) at the Presidential Palace. The evening continued with an official dinner in his presence, cementing the event’s significance in fostering dialogue between government and business.

Focused Dialogue On Economic Modernization

At the upcoming sessions set for Friday at Hilton Nicosia, discussions are poised to address a range of critical topics. Among these are the imperatives of reducing bureaucracy, bolstering competitiveness, and mitigating energy costs. OEV President George Pantelides, who also serves as a vice-president of BusinessEurope (BusinessEurope), stressed that excessive regulation remains one of the most inhibiting factors for the union’s economy.

Exploring Sustainable And Competitive Economic Strategies

The comprehensive agenda extends to examining the strategic priorities for Cyprus’ forthcoming EU Presidency. In addition to debates on innovative practices for a sustainable economy, the summit will scrutinize broader international relations, including geopolitical instability and the restructuring of global transport networks. Notably, the shipping sector—a cornerstone of both the European and Cypriot economies—will receive particular attention.

Embracing The Green Transition And Technological Advances

Further discussions are set to explore the evolving demands of the green transition. With the push for zero emissions and the adoption of cutting-edge technologies, business leaders are tasked with aligning regulatory reforms with the imperatives of sustainable progress. European fisheries commissioner Costas Kadis is expected to contribute to these discussions, adding further depth to the summit’s multifaceted agenda.

This landmark summit not only reflects the collaborative spirit of European business leadership but also highlights the proactive measures required to foster an environment conducive to innovation and sustained growth. With Cyprus at the helm as it approaches its 2026 EU Presidency, the dialogue is set to shape policy reforms that could reverberate across the continent.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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