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Hellenic Bank Transitions To Eurobank Limited Following Merger With Eurobank Cyprus

Merger Announcement And Rebranding

On Monday, September 1, Hellenic Bank officially rebranded as Eurobank Limited, following its merger with Eurobank Cyprus. After 49 years, the familiar Hellenic emblem will be phased out, replaced by the new corporate image in line with the standards of the Eurobank Group.

Seamless Operational Continuity For Hellenic Customers

Account numbers, IBANs, and banking details remain unchanged. Debit and credit cards, along with existing PINs and online banking credentials, will continue to function without disruption. Although new cards featuring the Eurobank logo will be introduced over time, no immediate action is required from customers.

The Hellenic Bank Mobile App, as well as active facilities such as recurring transfers and direct deposits, will maintain their current operation. Branch staff will continue to provide service, with options available to transfer accounts to other locations if preferred.

Unaltered Terms And Conditions

All existing contractual arrangements, including product terms and interest rates, will remain intact. Fee structures for transactions, including transfers between Hellenic Bank and Eurobank Cyprus, will not change—these inter-bank transfers will now be processed without fees as part of a unified system.

Loan Approvals And Credit Facilities

Loan commitments approved prior to the legal integration will be executed under their original terms. All documentation and conditions for loans in progress will retain their pre-merger status, ensuring that customers experience no alteration to their existing credit agreements.

Guidance For Eurobank Customers And Joint Account Holders

Eurobank customers will observe no immediate modifications to their card services, digital banking platforms, or associated withdrawal limits. Features such as ATM withdrawals, currently set at €500 per transaction, will persist as defined until any sanctioned updates are communicated.

For clients maintaining relationships with both banking entities, services will continue seamlessly through the current staff until a full system consolidation is completed. Safe deposit boxes and digital features remain unaffected by the transition.

Conclusion

This strategic merger marks a pivotal evolution in the region’s banking landscape, aimed at unifying operations while sustaining customer confidence. Both Hellenic and Eurobank customers can expect a stable transition, with clear communication regarding any future enhancements to services or fee structures.

FinTech’s Dominance In MENA: Three Strategic Drivers Behind Unyielding VC Success

Despite facing tightening global liquidity and macroeconomic headwinds, the FinTech sector continues to assert its leadership in the MENA region. In the first half of 2025, FinTech emerged as the most resilient and appealing arena for venture capital investments, proving its worth as a catalyst for financial innovation and inclusion.

Addressing Structural Financial Gaps

In many parts of MENA, a significant proportion of the population remains underbanked and underserved by traditional financial institutions. FinTech companies are uniquely positioned to address these persistent challenges by bridging critical access gaps and driving financial inclusion. With the proliferation of payment apps, digital wallets, and micro-lending platforms, investors have witnessed firsthand how these solutions pave the way for scalable growth and eventual exits. Early-stage momentum in the region is underscored by a doubling of pre-seed deals year-over-year, reinforcing the sector’s capacity for rapid innovation and sustainable expansion.

Highly Scalable and Replicable Business Models

One of the key factors behind FinTech’s dominance is the inherent scalability of its business models. Once the necessary infrastructure and regulatory approvals are in place, these models have demonstrated robust performance across borders. The first half of 2025 saw a marked acceleration in deal activity, with payment solutions leading the charge with 28 deals in MENA—a significant increase over the previous year. Lending platforms, in particular, experienced a meteoric 500% year-over-year increase in funding, emerging as the fastest-growing subindustry. Such replicability makes FinTech an attractive proposition for investors seeking high-growth opportunities in diverse markets.

Supportive Regulatory And Government Backing

The strategic support offered by key government initiatives in the UAE and Saudi Arabia has been instrumental in propelling the FinTech sector forward. Progressive frameworks, such as the UAE’s open finance and digital asset directives, coupled with Saudi Arabia’s live-testing sandboxes, have materially lowered entry barriers for startups. These measures not only foster innovation but also streamline the path to commercialization. Consequently, the combined efforts of these regulatory bodies have enabled the UAE and Saudi Arabia to account for 86% of MENA’s total FinTech funding in H1 2025.

The resilience of FinTech in MENA is not merely a reflection of contemporary market trends—it signals a fundamental shift in the region’s economic fabric. With an unwavering commitment to addressing real financial challenges, scalable and replicable business practices, and robust regulatory support, FinTech is setting the benchmark for sustainable innovation. As capital markets become increasingly discerning, this sector stands out as a beacon of long-term growth and transformative impact.

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