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Gucci Parts Ways With Design Chief Sabato De Sarno Amid Weak Sales

Gucci’s design chief, Sabato De Sarno, is stepping down after less than two years in the role, as the luxury brand struggles with declining sales. Kering, Gucci’s parent company, announced on Thursday. De Sarno, who succeeded Alessandro Michele in 2023, faced challenges in reviving the brand with his minimalist designs, which analysts suggest did not resonate with the exuberant image Gucci is known for.

Gucci’s revenues dropped by 25% in Q3, significantly impacting Kering’s overall performance. The brand has been under pressure to attract wealthier consumers and regain its popularity. De Sarno’s departure comes just ahead of Kering’s full-year financial results, and its shares dropped almost 3% in early trade.

Analysts have pointed out that Gucci’s troubles include overexposure to the Chinese market, reliance on middle-class customers, and a declining brand image. Finding a replacement for De Sarno will be challenging, with potential candidates like Pierpaolo Piccioli and John Galliano under consideration.

As the luxury industry faces slow sales due to weak demand from China and inflation, Gucci’s next steps will be critical in reversing its fortunes.

Only 1% Of Cyprus Farms Use Precision Farming Technologies

Cyprus remains one of the European Union’s least digitised agricultural economies, with just 1% of farms using precision farming technologies in 2023, according to Eurostat.

The findings come as the EU continues to encourage the adoption of digital tools aimed at improving agricultural productivity, efficiency and sustainability.

Internet Access Expands, But Digital Uptake Lags

Internet access has improved across the bloc, although adoption remains uneven. Eurostat found that 43% of EU farms had internet access in 2023, with northern and central European countries leading the way.

Denmark, Germany, Slovakia, Latvia, the Czech Republic and Austria all reported internet access rates above 90%.

Greater connectivity, however, has not translated into widespread digital adoption. Farm management information systems, which help farmers manage day-to-day operations, were used by only about 11% of EU farms. France was a notable exception, with around 60% of farms using the technology.

Precision Farming Concentrated In Larger Operations

Robotics adoption also remained relatively limited, with only about 7% of EU farms using robotic technologies. Overall, around 18% of farms with utilised agricultural area employed at least one precision farming technology or practice in 2023.

These included robotics for plant protection, band spraying, variable-rate application, precision crop monitoring and soil analysis. Despite representing fewer than one in five farms, these holdings accounted for around 44% of the EU’s utilised agricultural area.

The figures suggest that precision farming remains concentrated among larger agricultural businesses, where investment in digital technologies is typically easier to support.

Cyprus Lags Behind EU Leaders

Luxembourg, Finland and Estonia recorded the highest shares of utilised agricultural area managed by farms using precision farming technologies, each exceeding 75%.

At the other end of the ranking, Cyprus recorded just 1%, while Greece and Romania reported between 10% and 15%. The results indicate that Cyprus remains at an early stage of digital adoption in agriculture, even as precision farming becomes more widespread across parts of the European Union.

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