Gucci’s design chief, Sabato De Sarno, is stepping down after less than two years in the role, as the luxury brand struggles with declining sales. Kering, Gucci’s parent company, announced on Thursday. De Sarno, who succeeded Alessandro Michele in 2023, faced challenges in reviving the brand with his minimalist designs, which analysts suggest did not resonate with the exuberant image Gucci is known for.
Gucci’s revenues dropped by 25% in Q3, significantly impacting Kering’s overall performance. The brand has been under pressure to attract wealthier consumers and regain its popularity. De Sarno’s departure comes just ahead of Kering’s full-year financial results, and its shares dropped almost 3% in early trade.
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Analysts have pointed out that Gucci’s troubles include overexposure to the Chinese market, reliance on middle-class customers, and a declining brand image. Finding a replacement for De Sarno will be challenging, with potential candidates like Pierpaolo Piccioli and John Galliano under consideration.
As the luxury industry faces slow sales due to weak demand from China and inflation, Gucci’s next steps will be critical in reversing its fortunes.
