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Greek Retail Giant Jumbo Posts Robust Sales Growth In July 2025 Driven By Cyprus And Greece

Greek retail powerhouse Jumbo has delivered a robust performance in July 2025, registering a 9 percent increase in year-on-year sales across all markets. The group’s strategic operations in Cyprus and Greece have been central to this growth, underscoring a resilient business model in a dynamic retail landscape.

Strong Performance Across Markets

In Cyprus, the group achieved a notable 13 percent rise in sales in July compared to the same period last year, with a consistent 8 percent increase over the first seven months. Likewise, in Greece, parent company net sales—excluding intercompany transactions—advanced by 10 percent in July and 9 percent over the seven-month period. These results reflect strong consumer demand and an agile operational framework.

Diverse Regional Growth And Market Adaptability

Further afield, Jumbo’s sales in Romania, inclusive of online platform revenue, recorded a 7 percent increase in July and maintained the same growth rate over the seven-month term. In contrast, the Bulgarian market experienced modest gains of 2 percent, highlighting regional divergence in consumer trends. Meanwhile, Jumbo’s operations in Israel sustained uninterrupted activity despite persistent geopolitical instability, demonstrating the network’s capacity to operate in complex environments.

Macroeconomic Challenges And Strategic Adjustments

Looking ahead, management has flagged potential macroeconomic pressures in Romania, where an impending VAT increase from 19 to 21 percent could impact consumer spending. The company is proactively exploring measures to cushion part of the tax impact to preserve competitive pricing.

Commitment To Shareholder Value

In tandem with its sales performance, Jumbo confirmed the completion of its annual dividend distribution at the July 9 general meeting. Shareholders approved a dividend of €68 million (or €0.50 per share) for fiscal year 2024. A subsequent cancellation of 1,694,198 treasury shares — representing 1.25 percent of total share capital — adjusted the gross distribution to €0.5063 per share. Key dates were observed with an ex-dividend date of July 21, record date of July 22, and payment finalized on July 24. Earlier in the year, Jumbo also issued an extraordinary cash distribution of €63.5 million, culminating in total shareholder returns of €131.5 million by the end of July. This steadfast commitment to shareholder remuneration reinforces Jumbo’s reputation as a reliable operator in the retail sector.

Expanding Presence And Future Outlook

As of July 31, Jumbo operates 89 stores spanning four countries: 53 in Greece, 6 in Cyprus, 10 in Bulgaria, and 20 in Romania, complemented by an active online presence across all markets. The group’s performance highlights the importance of a diversified market approach and the capacity to adapt amid changing economic conditions.

Amazon Deepens Prime Video Shopping With New X-Ray And Lens Features

Amazon is adding new shopping features to Prime Video, allowing viewers to discover products connected to thousands of titles through its existing X-Ray experience.

The company is also introducing “Shop the Scene,” powered by its Lens visual search technology, alongside updates designed to connect video content more directly with shopping.

From Viewing To Shopping

The new tools build on Shop the Show, launched last year through Amazon’s mobile shopping app. Previously, viewers had to search for “shop the show” to find products related to a program.

Now, X-Ray users can open a Shop tab directly from Fire TV to see products associated with the title. Purchases are completed through the Amazon Shopping app, which can recognize the content being watched and open a synchronized product feed.

The app can also identify what is playing and take viewers directly to a storefront, removing the need for a separate search.

Amazon Targets Shoppable Streaming

Amazon is joining a broader push to combine entertainment and commerce. YouTube offers creator merchandise and shoppable connected-TV ads, while Peacock has tested shoppable programming through Must ShopTV.

Roku has enabled shopping through its remote, while Disney has experimented with shoppable television across Disney+, Hulu and ESPN.

Shop The Scene Uses Visual Search

“Shop the Scene” uses Amazon Lens to identify products or similar items based on what appears on screen, including clothing and home decor.

Exact matches will not always be available because some costumes and other items are custom-made, high-end or unavailable through Amazon sellers. The feature can instead help viewers find similar products or recreate a particular style.

Shop the Scene is available on iOS and Android in the U.S. across more than 600 titles. Meanwhile, Shop the Show is expanding from 1,300 titles to more than 8,000, including Prime Originals, selected licensed content and live sports.

For Amazon, the changes bring shopping closer to the viewing experience, potentially creating another way to generate commerce from Prime Video’s audience.

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