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Greek Retail Giant Jumbo Posts Robust Sales Growth In July 2025 Driven By Cyprus And Greece

Greek retail powerhouse Jumbo has delivered a robust performance in July 2025, registering a 9 percent increase in year-on-year sales across all markets. The group’s strategic operations in Cyprus and Greece have been central to this growth, underscoring a resilient business model in a dynamic retail landscape.

Strong Performance Across Markets

In Cyprus, the group achieved a notable 13 percent rise in sales in July compared to the same period last year, with a consistent 8 percent increase over the first seven months. Likewise, in Greece, parent company net sales—excluding intercompany transactions—advanced by 10 percent in July and 9 percent over the seven-month period. These results reflect strong consumer demand and an agile operational framework.

Diverse Regional Growth And Market Adaptability

Further afield, Jumbo’s sales in Romania, inclusive of online platform revenue, recorded a 7 percent increase in July and maintained the same growth rate over the seven-month term. In contrast, the Bulgarian market experienced modest gains of 2 percent, highlighting regional divergence in consumer trends. Meanwhile, Jumbo’s operations in Israel sustained uninterrupted activity despite persistent geopolitical instability, demonstrating the network’s capacity to operate in complex environments.

Macroeconomic Challenges And Strategic Adjustments

Looking ahead, management has flagged potential macroeconomic pressures in Romania, where an impending VAT increase from 19 to 21 percent could impact consumer spending. The company is proactively exploring measures to cushion part of the tax impact to preserve competitive pricing.

Commitment To Shareholder Value

In tandem with its sales performance, Jumbo confirmed the completion of its annual dividend distribution at the July 9 general meeting. Shareholders approved a dividend of €68 million (or €0.50 per share) for fiscal year 2024. A subsequent cancellation of 1,694,198 treasury shares — representing 1.25 percent of total share capital — adjusted the gross distribution to €0.5063 per share. Key dates were observed with an ex-dividend date of July 21, record date of July 22, and payment finalized on July 24. Earlier in the year, Jumbo also issued an extraordinary cash distribution of €63.5 million, culminating in total shareholder returns of €131.5 million by the end of July. This steadfast commitment to shareholder remuneration reinforces Jumbo’s reputation as a reliable operator in the retail sector.

Expanding Presence And Future Outlook

As of July 31, Jumbo operates 89 stores spanning four countries: 53 in Greece, 6 in Cyprus, 10 in Bulgaria, and 20 in Romania, complemented by an active online presence across all markets. The group’s performance highlights the importance of a diversified market approach and the capacity to adapt amid changing economic conditions.

Cyprus Hits Historic Tourism Peak As Overtourism Risks Mount

Record-Breaking Performance In Tourism

Cyprus’ tourism sector achieved unprecedented success in 2025 with record-breaking arrivals and revenues. According to Eurobank analyst Konstantinos Vrachimis, the island’s performance was underpinned by solid real income growth and enhanced market diversification.

Robust Growth In Arrivals And Revenues

Total tourist arrivals reached 4.5 million in 2025, rising 12.2% from 4 million in 2024, with momentum sustained through the final quarter. Tourism receipts for the January–November period climbed to €3.6 billion, marking a 15.3% year-on-year increase that exceeded inflation. The improvement was not driven by volume alone. Average expenditure per visitor increased by 4.6%, while daily spending rose by 9.2%, indicating stronger purchasing power and higher-value tourism activity.

Economic Impact And Diversification Of Source Markets

The stronger performance translated into tangible gains for the broader services economy, lifting real tourism-related income and overall sector turnover. Demand patterns are also shifting. While the United Kingdom remains Cyprus’ largest source market, its relative share has moderated as arrivals from Israel, Germany, Italy, the Czech Republic, the Netherlands, Austria, and Poland have expanded. This gradual diversification reduces dependency on a single market and strengthens resilience against external shocks.

Enhanced Air Connectivity And Seasonal Dynamics

Air connectivity has improved markedly in 2025, with flight volumes expanding substantially compared to 2019. This expansion is driven by increased airline capacity, enhanced route coverage, and more frequent flights, supporting demand during shoulder seasons and reducing overreliance on peak-month flows. Seasonal patterns remain prominent, with arrivals building through the spring and peaking in summer, thereby bolstering employment, fiscal receipts, and corporate earnings across hospitality, transport, and retail sectors.

Structural Risks And Future Considerations

Despite strong headline figures, structural challenges remain. The European Commission’s EU Tourism Dashboard highlights tourism intensity, seasonality, and market concentration as key risk indicators. Cyprus records a high ratio of overnight stays relative to its resident population, signalling potential overtourism pressures. Continued reliance on a limited group of origin markets also exposes the sector to geopolitical uncertainty and sudden demand swings. Seasonal peaks place additional strain on infrastructure, housing availability, labour supply, and natural resources, particularly water.

Strategic Investment And Market Resilience

Vrachimis concludes that sustained growth will depend on targeted investment, product upgrading, and continued market diversification. Strengthening year-round offerings, improving infrastructure capacity, and promoting higher-value experiences can help balance demand while preserving long-term competitiveness. These measures are essential not only to manage overtourism risks but also to ensure tourism remains a stable pillar of Cyprus’ economic development.

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